Octopus Travel, a leading international online hotel retailer, has chosen international affiliate network, Webgains, as their exclusive partner to deliver their affiliate campaign to the European and USA markets.
Octopus Travel are part of the Kuoni group under the management of Kuoni Destination Management (KDM) with more than 4,800 employees globally and a turnover of approximately $3bn per annum.
Having been active in the affiliate marketing industry for numerous years primarily in the UK, Octopus Travel decided to expand the channel internationally, launching their initial affiliate programs in UK, Italy, Spain, USA, Germany and Sweden, to leverage on the opportunities available. Plans are in place to launch affiliate programs in additional countries to further increase the exposure for Octopus Travel.
Webgains was chosen as Octopus Travel’s exclusive network partner having proven their capabilities, coupled with international reach that offered Octopus Travel the ideal opportunity to consolidate all of their activity into a single, world class platform via a fully managed global programme.
Octopus Travel has released details on the new tools soon to be integrated into the programs. These tools include data feed and API connections, banner carousels, as well as in-banner search widgets, allowing affiliates to maximise the earning potential of their inventory.
Vijay Bhagani, Affiliate Marketing Manager at Octopus Travel, comments, ‘We chose Webgains after a review of a number of networks. Webgains exceeded our expectations in putting together an account management package which met our requirements on a viable commercial model. Having a senior account management contact in the UK, a flexible development team, access to international markets from a single platform and support from the Webgains marketing team really excited us. We aim to work very closely with Webgains over the coming months to tailor our affiliate program that would assist our affiliate base to promote us effectively.’
Robert Glasgow, Managing Director of Webgains, said, ‘We are very proud to have Octopus Travel on the Webgains network. Octopus Travel provides a valuable service to consumers and their enthusiasm and dedication to delivering this service through the affiliate channel is very exciting indeed. The Webgains team is focused on doing all that we can to assist Octopus Travel with delivering against all of their objectives.’