The jury’s still out as to whether multichannel attribution will benefit affiliates in the long run.
It’s interesting – though not unexpected – to see large brands like Virgin Atlantic, exploring multichannel attribution as a viable means of evaluating and rewarding the different marketing streams. read more
With the emergence of behavioural retargeting and its reliance on impression cookies, how can this form of digital marketing improve performance for publishers?
A few years ago, impression cookies were commonplace: many a sale was tracked as a result of customers ‘viewing’ ads and publishers were rewarded for the sale. This resulted in abuse by some members of the affiliate community and ultimately, impression cookies were essentially outlawed in the UK. read more
How do you find the right affiliates and build great relationships with them?
Affiliate recruitment is arguably the most important part of an effective affiliate programme. It is also the most challenging, particularly in the current climate. read more