Liverpool Football Club’s Online Store appoints Webgains as first choice network

Liverpool FC Retail is one of the latest and most exciting advertisers to join the Webgains network, putting them in an ideal position to accelerate their digital activity and dramatically increase online merchandise sales. read more

Performance Marketing: a beginner’s guide

Performance marketing is becoming an indispensable part of many brands’ online strategies but how do you know if you’re doing it right? read more

Hazel Whicher, Online Marketing Manager, Snow+Rock Group

“We’ve been working with Webgains for over a year now and we’ve been very pleased with the performance of our 3 programmes.

They’ve put us in touch with some great companies who have enabled us to
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Affiliate marketing – What it is, how does it work and what can it achieve?

Harnessing a network of selected affiliates typically increases online sales by up to 30% and there are an army of affiliates wanting to sell your products. read more

Making performance marketing perform. With or without cookies.

Since the EU ePrivacy Directive was passed earlier this year, how best to track conversions has been a hot topic amongst performance marketers. read more

Sebastian Granshaw, The Book People

“Here at the Book People we are proud to be part of the Webgains scheme. Our dedicated account manager is always on hand for support, ideas, expert knowledge and above all, always able to answer our queries. Webgains have a real interest in the success of our campaigns and do everything possible to ensure that our plans are creative and strategic.”

NIKE Launches on Webgains

Operating in over 160 countries around the globe, athletic footwear, clothing and equipment manufacturer, NIKE are one of the best recognised brands in the world.

NIKE.com welcomes more than 7m visitors each month, with the aim of being the most distinctive, authentic and connected retailer in sportswear. read more

Octopus Travel partners exclusively with Webgains

Octopus Travel, a leading international online hotel retailer, has chosen international affiliate network, Webgains, as their exclusive partner to deliver their affiliate campaign to the European and USA markets.
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iStockphoto Partners With Webgains

Webgains today announced it has been selected by iStockphoto, one of the world’s top stock imagery and multimedia agencies, to expand the reach of its affiliate network in the UK, USA, France, Spain, Germany and Ireland.
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Is channel attribution good for affiliates?

The jury’s still out as to whether multichannel attribution will benefit affiliates in the long run.

It’s interesting – though not unexpected – to see large brands like Virgin Atlantic, exploring multichannel attribution as a viable means of evaluating and rewarding the different marketing streams. read more