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From recent events to new initiatives, take a look at the latest happenings from Webgains.

  • The Guide: Applying the power of publishers to a multichannel strategy

    The Guide: Applying the power of publishers to a multichannel strategy

    Marketing channels should support and compliment each other, working simultaneously to drive customers through the purchase funnel. We look at how you can make sure your strategy is unified and your affiliate program is reaching its full potential...

  • Ask the Team: What does the future hold for social media advertising?

    Ask the Team: What does the future hold for social media advertising?

    The world of social media advertising is thriving, and with the ability to target such specific audiences at a fraction of the cost of traditional advertising it comes at no surprise.

    We spoke to our team to get their opinions on what they think the future holds for social...

  • Ask the team: The benefits of the perfect publisher mix

    Ask the team: The benefits of the perfect publisher mix

    When it comes to the publishers you work with, you don’t want to put all your eggs in one basket. Hear the team’s thoughts on the benefits of having a healthy publisher mix.

    Having a variety of publisher types is vital when it comes to boosting your online presence and optimising your ROI...

  • The Guide: PPC and performance go hand in hand

    The Guide: PPC and performance go hand in hand

    The days of disconnected marketing channels are long gone. But how well is your PPC supporting your performance marketing? And what should you be thinking about to get them working hand in hand?

    It's no secret that PPC has the potential to deliver huge ROI regardless of your budget...

  • Top Tips: Kick start new partnerships

    Top Tips: Kick start new partnerships

    Check out our top tips for publishers new and old on making headway with new advertiser partnerships.

    You're a publisher. You've got a great site. And...

  • The Guide: Exploring native

    The Guide: Exploring native

    Explore native advertising with our useful, easy to read infographic.

    Native advertising is paid content that matches a publication's editorial standards while meeting the audience's expectations...

  • The Guide: Demystifying AdWords

    The Guide: Demystifying AdWords

    Harness the power of search by facing your fears and getting to grips with the basics of the world's largest PPC platform.

    So you’ve got your website in decent shape, and your conversion rate and AOV are going up and...

  • The Guide: Attribution 101

    The Guide: Attribution 101

    Attribution gives insight into how, when and where marketing influences customers across devices and channels.

    Attribution explained in a cool easy to read infographic...

  • Ask the team: Competitions #ftw!

    Ask the team: Competitions #ftw!

    From building brand awareness and increasing customer engagement to strengthening your publisher relationships, competitions can be a great way to give your program a boost.

    Whether you want to run a competition for...

  • Top Tips: How to get the most from your account manager

    Top Tips: How to get the most from your account manager

    Over the course of your program you'll have more contact with your account manager than with anyone else and a good working relationship is invaluable in helping your program grow.

    With experience and expertise, your account manager is one of the most valuable resources...

  • Ami Spencer: The Power of Push

    Ami Spencer: The Power of Push

    Head of Client Services at vouchercloud, Ami Spencer waxes lyrical about the power of push.

    So what’s new? We all know that users are on their mobile phones all day every day. Over 80% of web users in the UK now use a mobile device to access the Internet. In fact the average user spends approximately 30 hours a month on...

  • Top Tips: Refresh your relationships

    Top Tips: Refresh your relationships

    When it comes to successful performance marketing, relationships are everything - the strength of your partnerships can make or break your campaigns.

    Whilst there's no shortcut to those all important...

  • Looking Forward: Are we about to see a search engine from Apple?

    Looking Forward: Are we about to see a search engine from Apple?

    For over a decade now Google has ruled the internet. Numerous companies have tried and failed to compete with the impenetrable force of Google’s search engine, Microsoft and Yahoo being the closest contenders, with Bing taking 7% of the UK search engine market share and...

  • Ask the team: How to market in the moment

    Ask the team: How to market in the moment

    From the latest X Factor winner to a royal baby, trending events can give marketers a great opportunity to put a spin on their campaigns. With the rise in social media, brands can now insert themselves in to conversations like never before, and create dynamic campaigns to put...

  • Top Tips: Ramp up your conversion rate

    Top Tips: Ramp up your conversion rate

    It's one thing getting traffic to your site but unless you want your efforts to fall flat on their collective face, you need to make sure you're turning that traffic into sales. A few simple tweaks could be all you need to dramatically increase your conversion rate. Here are...

  • The Guide: King’s Cross - the capital of Digital London

    The Guide: King’s Cross - the capital of Digital London

    Hear the words digital London and you probably think Silicon Roundabout, home of tech startups, design agencies and slightly intimidating coffee shops since 2008, but these days it’s King’s Cross that’s the place to be. After a £550 million revamp turning 67 acres of...

  • Looking Forward: Keeping up with consumers in 2015 and beyond

    Looking Forward: Keeping up with consumers in 2015 and beyond

    It might have just begun its second quarter, but 2015 is already proving an eventful year for online retailers with Google’s much-publicised mobile algorithm, and the year being dubbed everything from the 'year of the mobile web' to the...

  • Top Tips: Managing a rebrand in the performance channel

    Top Tips: Managing a rebrand in the performance channel

    Rebranding your business is always an exciting prospect. Whether it’s a refresh or a full rebrand, it can be a great way to take the brand forward and reinvigorate consumer appeal. Applying your rebrand in the performance...

  • The Guide: Bloggers - they're coming for us all!

    The Guide: Bloggers - they're coming for us all!

    Did you write a diary when you were younger? Then you’re probably familiar with blogging too. Its popularity and value has soared in recent years, with personal bloggers becoming quasi celebrities and as a result, businesses sitting up...

  • Premium brands with an incentive strategy. An oxymoron?

    Premium brands with an incentive strategy. An oxymoron?

    Adam Murray, our Head of Insights & Analytics, suggests that premium brands and incentive strategies go hand in hand.

    Voucher and cashback sites have long been a sticking point for premium brands, with many...

  • The Guide: Mobile Killed the Shopping Mall

    The Guide: Mobile Killed the Shopping Mall

    Okay, so whether or not mobile is actually killing the shopping mall is a matter for debate. But that’s not to say it’s not having a go. In a period of exponential technological development smartphone technology has revolutionised the way consumers search for and purchase goods...

  • Top Tips: Choosing the right tenancy packages

    Top Tips: Choosing the right tenancy packages

    Tenancy packages can be a great way to boost revenue and give your brand extra exposure in the marketplace, which is why choosing the right exposure packages should be a carefully considered decision. Your account manager will be able to advise you on how to pick the top packages for your brand, but we’ve also put together our top five tips on how to secure the...

  • The Guide: Putting creativity into marketing - our favourite campaigns

    The Guide: Putting creativity into marketing - our favourite campaigns

    Now, more than ever it is crucial that marketers understand how to put creativity into their campaigns. The smartest of today’s marketers have an ability to dig out ground-breaking new technologies and platforms, and fearlessly transform the way that people consume media in the digital age...

  • Just because: Why is Snapchat worth more than Iceland?

    Just because: Why is Snapchat worth more than Iceland?

    The mobile app is set to reach a $19 billion valuation if it completes a $500 million funding injection.

    Check out why Snapchat is worth more than an entire country...

  • What does Google's new mobile ranking mean for you?

    What does Google's new mobile ranking mean for you?

    Nick Comber, our Compliance Officer, cuts through the noise and explains what Google's change really means and what you need to do.

    What's this all about?

    Google announced last month that from 21st...

  • Top Tips: Launching new products in the performance space

    Top Tips: Launching new products in the performance space

    Launching a new product is important to any business and should be an exciting prospect for any marketing team. What’s more the affiliate channel can be a great way to get your product to market. Check out our top tips below...

  • Top Tips: International expansion

    Top Tips: International expansion

    Expanding your brand internationally is a daunting and exciting prospect and it goes without saying that you should do your research. While there’s no shortage of advice on what your top considerations should be, we’ve selected what we think are the most important for getting it right.

    1. Know your markets...

  • Ask the team: How to drive sales through social

    Ask the team: How to drive sales through social

    With recent statistics showing that Facebook has over 1.44 billion active monthly users, and that over 30% of traffic to some retailer websites is coming from social channels, online advertisers must wake up to the importance of social media...

  • Ask the team: If content is now key, what has changed?

    Ask the team: If content is now key, what has changed?

    Great content means more sales right? Well brands are starting to become aware of how important quality content actually is. In addition, publishers are starting to use content in new ways. So what’s changing where content is concerned? We ask the team to discover more...

  • Top Tips: How to hold engaging publisher days

    Top Tips: How to hold engaging publisher days

    Publisher days are a great way to boost relationships with partners, helping them to work harder and drive more revenue for your brand. You should plan carefully to get the most out of your publisher day. Your account manager will be able to give you advice on how to get the most out of your publisher day, but...

  • Looking Forward: Imagining Social Media in 2025

    Looking Forward: Imagining Social Media in 2025

    Take your mind back ten years. You kept in touch with friends and family with lengthy phonecalls, text messages and calls were the only reason you used a phone, shopping was done on the high street on a Saturday, and we scarcely knew what the hashtag key was for.

    Just ten years ago Facebook.com was bought...

  • Ask the team: How is data use changing?

    Ask the team: How is data use changing?

    Data is now the word on everyone’s lips. We pinned down five members of the team to get their viewpoint on how data use is changing.

    Kathleen Down, Key Account Manager

    Advertisers are changing the way they use data to better tune their ads to reach their desired...

  • Top Tips: Publisher engagement

    Top Tips: Publisher engagement

    An engaged publisher base is an important part of a successful program. But standing out from a noisy crowd can prove a challenge. We’ve put together our top five tips for keeping your publishers on-board and committed to you.

    1.) Communicate

    It’s essential to maintain regular communication...

  • INFOGRAPHIC: International search and export

    INFOGRAPHIC: International search and export

    Everything you ever wanted to know but were afraid to ask about international search and export...

    Cross-border online trade for six of the biggest e-commerce markets to grow fivefold to $130 billion in 2020...

  • Ask the team: What does the perfect publisher mix look like in 2015?

    Ask the team: What does the perfect publisher mix look like in 2015?

    A healthy affiliate program is all about a healthy mix of publisher types driving different levels of traffic at different parts of the funnel. But with new publishers emerging all the time, the ideal publisher mix doesn't stay the same for long...

  • Can't buy me love?

    Can't buy me love?

    Valentine’s day is almost upon us and for some retailers it will be bigger than Christmas. With this in mind, we take a look at some of the key trends and opportunities from Valentine's past to see what we can learn for this year.

    Valentine’s Day is getting bigger and bigger. Some retailers saw up to 30% YoY uplift...

  • Top Tips: Seasonal planning for advertisers

    Top Tips: Seasonal planning for advertisers

    As the dust settles on January, your annual planning is no doubt well underway, but what about your affiliate strategy for the year? While many advertisers can plan ahead knowing that Q4 is their busiest quarter and...

  • Graham Jenner: 6 things Marvin Gaye can teach us about affiliate marketing

    Graham Jenner: 6 things Marvin Gaye can teach us about affiliate marketing

    As well as being a very successful singer, Marvin Gaye (allegedly) knew a thing or two about affiliate marketing too... Graham from TopCashback explains more...

  • Greg Shepard, Affiliate Channel KPIs: How to Determine the Health of the Channel

    Greg Shepard, Affiliate Channel KPIs: How to Determine the Health of the Channel

    What really is the best way to measure the health of an affiliate channel? AffiliateTraction's CEO Greg Shepard talks about the best KPI's and what measurements which could be deemed 'false KPI's'...

  • 10 wildly under-appreciated facts about Australia

    10 wildly under-appreciated facts about Australia

    To celebrate the recent launch of Webgains Australia we've spoken to resident Aussie, our Attribution & Support Executive Paul Lewis. He's given us his top ten interesting, obscure and at times downright ridiculous facts about Australia. Go forth and win pub quizes!

  • Performance Marketing Insights: London 2014

    Performance Marketing Insights: London 2014

    Another year, another successful PMI event!

    As the curtain closes on #PMILDN 2014, we take a look at the highlights. The event saw the great...

  • Glen Calvert: Bringing Data to Life in Ads

    Glen Calvert: Bringing Data to Life in Ads

    "Right person, right message, right time." CEO and founder of Affectv, Glen Calvert explains how real time, personalised targeting is the key to conversion...

  • Lewis Chadwick: What is native anyway?

    Lewis Chadwick: What is native anyway?

    From in-feed ads to recommendation widgets, native is one of the fastest growing ad solutions around. For advertisers and publishers wanting to know more...

  • The Webgains Fashion Affair 2014

    The Webgains Fashion Affair 2014

    Q4 brand briefings, fragrance workshops and networking sessions all washed down with cocktails spell a resounding success.

    This week saw a host of fashion clients, bloggers...

  • Simon Bird: SMEs - Making it Big

    Simon Bird: SMEs - Making it Big

    Simon Bird, from leading voucher code site Savoo, offers a humourous take on how SMEs can outwit large organisations in the performance marketing industry.

    Ever since I joined performance marketing (a long time ago now), I’ve always preached and...

  • Mark Pearson: Why m-commerce won't kill the high street

    Mark Pearson: Why m-commerce won't kill the high street

    How should the high street handle the boom in m-commerce? Mark Pearson shares his thoughts on what it needs to do to survive and thrive.

    Each time new technology threatens to rock the...

  • Performance Marketing Awards 2014

    Performance Marketing Awards 2014

    This year we were delighted to sponsor PerformanceIN's annual Performance Marketing Awards. Taking place at the Grosvenor House Hotel, the Awards celebrate the best of performance...