learn affiliate marketing

Everything you need to know about affiliate marketing, all in one place.

learn affiliate marketing

Everything you need to know about affiliate marketing, all in one place.

Ebooks

Free downloadable guides designed to help you grow your online sales and build a winning affiliate marketing strategy.

Learn more

Affiliate A to Z

Step up your affiliate knowledge. Discover each main publisher type, from cashback to content and everything between.

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Knowledge Hub

Explore Webgains platform guides, best-practice resources, and a wealth of affiliate marketing materials.

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FAQ

Find answers to all your most common questions about affiliate marketing, such as learning the channels benefits.

Learn more

Tips & Tricks

Are you using your affiliate network properly?

We’re on a continuous mission to make sure that our advertisers get maximum value from our affiliate network. That…

Watch it back: How to win Budget and Influence Stakeholders (PI LIVE Europe 2023)

Take me straight to the video This year Webgains had the privilege to sponsor the Main Stage at PI…

Invest in Students: Finding the best student partner for your brand

Article by Ashleigh Waters, Senior Account Manager, Webgains. Invest in Students: Finding the best student partner for your brand…

Unlocking Affiliate Marketing Growth: The Power of a Diverse Publisher Mix

Article by Hannah Clark, Growth Lead, Webgains. Unlocking Affiliate Marketing Growth: The Power of a Diverse Publisher Mix In…

Going Global: Why an international affiliate network is essential

Internationalising your online store can be a crucial step in opening up new markets, increasing your reach and growing…

Publishers & Partnerships: Maximising publisher value in your affiliate program

Article by Bryony Hatherley, Publisher Manager, Webgains. Publishers & Partnerships: Maximising publisher value in your affiliate program There’s a…

Affiliates: The Swiss Army Knife of Marketing

Article by Ben Eversden, Senior Account Director at Webgains “There’s an affiliate for everything nowadays”. This was a response…

Cashback and Voucher Sites: Increase sales without devaluing your brand

Article by Jack Davies, Commercial Director at Webgains. As I highlighted in my previous blog article, affiliate marketing will…

affiliate a to z

Affiliate A – Z: Voucher Code Affiliates

For any business wanting to build a successful affiliate programme, it is essential to understand the basics of affiliate marketing….

Affiliate A – Z : Comparison

For any business wanting to build a successful affiliate programme, it is essential to understand the basics of affiliate marketing….

Affiliate A – Z : Social and Content

For any business wanting to build a successful affiliate programme, it is essential to understand the basics of affiliate marketing….

Affiliate A – Z : Cashback, Rewards and Loyalty

It is essential that any business wanting to build a successful affiliate programme first understands the basics of affiliate marketing….

faq

What is an affiliate programme?

An affiliate programme is a framework whereby merchant advertisers with online stores connect with affiliate websites or, as we call them, publishers.

The publishers promote the advertiser’s products on their website and include referral links to the advertiser’s store where a product can be purchased. Publishers earn commission on the sales they help generate. This is typically paid to the publisher by the advertiser as a percentage of the total sale amount.

How do I start an affiliate programme?

The first step is to get in touch with our team so we can get you started. You can do this by using our contact form, or by filling in our ‘Start a Programme’ form. Once we are in touch with you and have some initial details, our team will be able to recommend the most suitable service level for your company and get you signed up.

How much does it cost to join Webgains?

With multiple service levels available, Webgains is accessible to advertisers of any size.

Unlike with other affiliate networks, where advertisers typically pay a monthly fee plus override (a % of commission paid to publishers), Webgains has only a single charge. This is a monthly minimum fee that differs for all service levels.

This payment structure minimises risk for our clients as they only pay override when the override amount is higher than the monthly minimum.

Ultimately, the costs of running an affiliate programme with Webgains are likely to prove immaterial in relation to the extra revenue generated. As it is purely performance based, no channel can match affiliates when it comes to ROI.

For more information about our monthly minimum fees and service levels, please contact us here or email sales@webgains.com.

How does affiliate marketing work?

An affiliate marketing campaign requires three parties to work together to achieve more sales.

These are:
The Merchant – The merchant is the brand that develops a product or service. The merchant will enlist the help of a network, such as Webgains, to help put them in touch with a range of publishers.

The Network – The network helps the merchant to find publishers who create content to share with their audience to help sell the merchants products.

The Publisher – Once the network finds publishers, they will create a range of content, such as videos, blogs, and product reviews including a special affiliate link. Once a customer buys a product through this link, they’ll earn a commission on the sale.

The Customer – The customer will consume the content created by the publisher, and once a purchase is made the publisher and network will share a portion of the final sale price.

What are the advantages of affiliate marketing?

The advantages of the affiliate channel are numerous. Here are just a few of the main ones:

Low risk and high ROI – Apart from modest set up fees, advertisers only pay publishers a commission when they receive a sale. This means they pay based on performance. For this reason, the return on investment is very clear.

Control over costs – Advertisers are in control over the costs and incentives. And, as affiliate marketing is performance based, this allows flexibility and room for experimentation when planning campaigns and budgeting.

Strong brand exposure – Publishers are constantly finding innovative ways of promoting advertisers. It’s not only about how innovative these methods are but also how diverse they can be. Boost your reputation and broaden your audience by working with a variety of publishers. Partnering with these publishers will expand your brand into new markets and grant you the opportunity to raise your online presence.

You can find out more about the benefits of affiliate marketing by downloading our free Beginners Guide to Affiliate Marketing here.

What kind of content do publishers create?

Most publishers will often run their own websites with captive audiences in a certain specialist subject, such as clothing, sporting goods and CBD products.

Affiliates will create a range of content designed to capture the attention of their audiences which feature the merchant’s products, and generate a commission from the final sale price.

You might find your affiliates create content on:
●        Social media.
●        Digital advertising.
●        PPC
●        Podcasts.
●        Blog posts.
●        Videos.
●        Apps.
●        Email marketing.

Once one of your products is sold through the affiliate, the revenue generated will be shared between you, the network and the affiliate.

Is affiliate marketing profitable?

With most marketing and advertising campaigns it can be tough to determine ROI. However, the performance model of affiliate marketing is built for profitability. Businesses aren’t paying for clicks or impressions, but rather the completed sale of a product.

This trackability, low cost of entry and performance are a few of the biggest reasons that businesses of all sizes are turning towards affiliate marketing to target highly targeted audiences.

learn affiliate marketing

learn affiliate marketing

Ebooks

Affiliate A to Z

Knowledge Hub

FAQ

ebooks

BEGINNER GUIDE | How to Grow Your Sales With Affiliate Marketing

ADVANCED GUIDE | Building a Winning Affiliate Marketing Strategy

Tips & Tricks

Are you using your affiliate network properly?

Watch it back: How to win Budget and Influence Stakeholders (PI LIVE Europe 2023)

Invest in Students: Finding the best student partner for your brand

Unlocking Affiliate Marketing Growth: The Power of a Diverse Publisher Mix

Going Global: Why an international affiliate network is essential

Publishers & Partnerships: Maximising publisher value in your affiliate program

Affiliates: The Swiss Army Knife of Marketing

Cashback and Voucher Sites: Increase sales without devaluing your brand

affiliate a to z

Affiliate A – Z: Voucher Code Affiliates

Affiliate A – Z : Comparison

Affiliate A – Z : Social and Content

Affiliate A – Z : Cashback, Rewards and Loyalty

faq

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