Free Affiliate Marketing Guides

Wherever you are looking to get to in your affiliate marketing journey, Webgains guides can help you get there.

THE AFFILIATE MARKETING PLAYBOOK 2026 | Affiliate strategy & solutions for brands to scale

Essential reading for ambitious Advertisers, our Playbook focuses specifically on affiliate expertise and growth strategy for brands. With practical checklists throughout, it provides a strong foundation for brands looking to build their affiliate growth strategy in 2026 and beyond.

IN THIS GUIDE

  • Drive incremental growth through affiliates
  • Influence customers before they convert
  • Unlock revenue beyond last-click
  • Build partnerships that actually scale
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AFFILIATE MARKETING CHECKLISTS | Essential Tools for Your Affiliate Journey

We’ve created a brand-new series of downloadable checklists. These practical resources are packed with helpful prompts and best practices to help you make informed decisions, avoid common pitfalls, and maximise performance. 

  • Checklist 1 – Should I try affiliate marketing?
  • Checklist 2 – Should I join an affiliate marketing network?
  • Checklist 3 – Is my affiliate program launch ready?
  • Checklist 4 – Is my affiliate program optimised?
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YOUR AFFILIATE GUIDE FOR 2025 | 30 Tips to Grow Your Affiliate Program

Download this free guide to unlock no fewer than 30 actionable tips and countless insights from world-class partners across every major publisher type.

IN THIS GUIDE

  • 30 actionable tips from leading publishers
  • Key publisher types explained including key benefits
  • Countless growth insights & recommendations
  • Partnership strategies for Influencer, Content, Voucher, Cashback, Technology, & Paid Media
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BEGINNER GUIDE | Retailer’s Guide to Affiliate Marketing

  • Why you should start an affiliate programme
  • What affiliate marketing is
  • How to build your affiliate network
  • About different publisher types
  • How to start your affiliate programme
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ADVANCED GUIDE | Building a Winning Affiliate Marketing Strategy

  • How to choose and measure publishers
  • How to measure programme success
  • Tracking and technical considerations
  • Voucher strategies
  • Ways to make your programme more attractive
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