COMMISSION 10% - 19%
  • Conversion rate*: 9.93%

  • EPHC*: 59.39

  • Commission: 10% - 19%

  • Cookie Period: up to 30 days

Discover the Lovehoney Affiliate Programme

Exclusive to webgains

Join the Lovehoney affiliate programme

Lovehoney's Affiliate program Lovehoney is the UK's favourite online sex shop and winner of The Queen's Award for Enterprise. We have everything you need for a fulfilling sex life, including sex toys, sexy lingerie, sexy gifts for couples and essentials like condoms and lubricants. We offer free delivery on orders over £40, free returns, customer care around-the-clock, expert advice and over 243,000 sex toy reviews.We're proud to


  • Commission Details 10% - 19%
  • Cookie Period up to 30 days
  • EPHC 59.39

Do you have what it takes?

Programme description

Lovehoney’s Affiliate program

Lovehoney is the UK’s favourite online sex shop and
winner of The Queen’s Award for Enterprise. We have everything you need for a
fulfilling sex life, including sex toys, sexy lingerie, sexy gifts for couples
and essentials like condoms and lubricants. We offer free delivery on
orders over £40, free returns, customer care around-the-clock, expert advice
and over 243,000 sex toy reviews.We’re proud to offer exceptional customer support 24/7 and
have been rated “Outstanding!” in more than 80,000 independent
customer reviews. In fact, we’ve been reviewed and rated more times than any
other adult retailer! There’s a wide range of buying advice and product videos
to help choose the perfect product, plus a welcoming community on our forums
with over 70,000 people signed up where customers can discuss relationships and
sex toys in a fun way.We’re on TV! You may have seen us in the hour-long
fly-on-the-wall documentary More Sex Please, We’re British, or our
six-episode series entitled The Joy of Sex Toys. Next stop, Hollywood!

Lovehoney delivers great conversions by offering customers: – The lowest
prices around and the widest choice available – we send out more than 16,000
orders a week!- Loads of
sexy special offers that are regularly changing- Deal of
the Day with special offers on sex toys, sexy lingerie, erotic gifts and bedroom
bondage- FREE
delivery on everything when you spend just £40 – all our parcels are tracked as
standard (meaning no lost parcels), and if you place an order before 5.30pm
it’ll be dispatched the same day- FREE
returns policy, meaning you can return anything, for any reason, 1 Year Product
Guarantee- Award-winning
customer care and loads of great advice, product reviews and videos- Discreet
statements and secure ordering – all Lovehoney parcels are sent in plain
packaging- Exclusive
range of own brand toys and lingerie- Fifty
Shades of Grey The Official Pleasure Collection, approved by E L James.
Lovehoney has worked closely with the renowned author to make a sophisticated
collection of bondage, sex toys and accessories.- Get
advice, tips and toys from the UK’s leading sex expert and author Tracey Cox –
only at Lovehoney- We’ve gone
all green – we launched the world’s first sex toy recycling scheme, Rabbit
Amnesty, and we also offset our carbon emissions annually! Our affiliates receive:- A generous
commission structure and 30 day cookie* New Customers – own-brand : 19%* Existing Customers – own-brand :
13%* New Customers – all products (ex
own brand): 16%* Existing Customers – all products
(ex own brand) : 10%* (Lovehoney Own-Brand includes the
following brands: Lovehoney; Lovehoney BASICS; Lovehoney Desire; Lovehoney
Fantasy; Lovehoney Flirty; Lovehoney Lingerie; Lovehoney Oh!; LHM) – Industry
standard banners- Regularly
updated datafeed- Regular
affiliate newsletters with tips, news and all the latest offers- Dedicated
affiliate manager – We’re here
to help, so if you need anything please just give us a shout! Lovehoney affiliate program terms & conditionsLovehoney reserve the right to refuse affiliates with the
following types of sites: – Under
construction- Overly
pornographic – Sites that
encourage violence, discrimination, terrorism, drug use, harassment, or other
illegal activities- Use of
spyware or phishing techniques or motivated by fraudulent and dishonest
practises- A
competitor or rival company By joining the Lovehoney affiliate program, affiliates agree
to promote Lovehoney in an honest, fair manner, using up to date information
(as provided by Lovehoney through our regular affiliate communications) with
the intention of giving visitors a positive experience.Lovehoney may de-dupe against other marketing channels,
including PPC, at any timeSocial Content: In accordance with the ASA, if you wish to
use affiliate links within your social channels and Instagram stories, you will
need to use #ad as an identifier of content that has a commercial agreement
attached to it. Discounts, Offers and PromotionsAffiliates must append the deeplink onto the tracking links where you are
displaying an authorised vouchercode. This is so that the customer’s voucher is
applied to the basket.Affiliates may only promote voucher codes that have been
notified to them by the Lovehoney affiliate manager or through Webgains. We may
from time to time issue voucher codes exclusively for the use of individual
affiliates. Affiliates may not promote an exclusive voucher code that has been
issued to another affiliate. We will reverse any commissions attributed to the
unauthorised usage of such voucher codes.Any discounts, offers and promotions should show available
expiry dates to ensure customers clearly understand the duration of the
promotion. Affiliates are not permitted to promote offers that are not
explicitly issued as part of the Lovehoney affiliate program – such as (but not
exclusive of) offers Lovehoney have made with partnering companies, offline
promotional activities, or in-house, non-affiliate marketing activity such as
promotions included with orders, and customer newsletters and emails.
Affiliates found breaking these terms will not receive payment for any sales
that arise from this breach and could be removed from the program.Commission will not be paid on transactions where Unidays
student discount has been applied, as Unidays is outside the affiliate channel. Product ReviewsIf you are given a product to review by Lovehoney please ensure
you include within your review at least one direct (non-affiliate tracking)
link to either the Lovehoney product page or to the category page (i.e. Rabbit
Vibrators, Vibrating Love Eggs, etc). For all other requirements for product
reviews, please refer to your contact at Lovehoney or contact the Lovehoney
affiliate manager directly.

Domain RestrictionsAffiliates may not make use of the Lovehoney brand name
(including any variations, misspells or derivatives) in any domain names they
register. You may include brand terms within the subfolder, so for example is allowed. Affiliates are asked not to
register any domain names that are similar, or confusingly similar, nor have
the specific, or accidental intentions or consequences of leading visitors to
think they are being directed to Lovehoney. Other Restrictions- Affiliates
may not put the Lovehoney website into frames or use masked URLs to promote
Lovehoney- Direct
forwarding to the Lovehoney website is not allowed.- Affiliates
may not use Pay per View/Cost per View marketing as the use of pop ups and pop
unders to promote Lovehoney is not allowed.- Affiliates
may not alter any of the available creative without the permission of
Lovehoney. If hosting creative on their own servers, affiliates must ensure
that such creative is kept up to date.

PPC RestrictionsLovehoney has an extensive in-house PPC program. We do not
want affiliates to compete with our own campaigns or drive up costs:- PPC
bidding on the Lovehoney brand name or trademarks (including any variations or
misspells such as Love Honey, or Lvoehoney, etc) is not allowed.- Please do
not bid on “brand + generic” keywords, such as “Lovehoney
offers”, “Lovehoney voucher codes”, “Lovehoney lingerie”,
etc. – Use of the
Lovehoney URL as your display URL is not allowed. If you have any questions regarding our PPC policy, please
contact for clarification. Please note we will
reverse commissions and reject any affiliates found breaking our PPC
Restrictions and indeed any of our other restrictions
Commission can also be withheld or cancelled for affiliates that do not provide any visibility of how they are driving traffic.


Are you a good fit?

PPC Policy Overview : closed
Marketing channels for the Lovehoney programme are:

  • Browser extension
  • Cashback site
  • Community forum
  • Competition/Freebie site
  • Content site
  • Discount/Voucher site
  • Editorial content
  • Employee benefits
  • Incentive/loyalty site
  • Influencer/Blog
  • Influencer/Social media
  • Lead generation
  • Newsletter
  • Onsite/technology partner
  • Price comparison site
  • Rewards
  • SEO
  • Shopping directory
  • Social commerce
  • Subnetwork
  • Toolbars
  • Comparison Shopping Service (CSS)
  • PPC to advertiser site
  • PPC to own site
  • Remarketing
  • Retargeting
  • Display

What Tools will be available to you?

  • Voucher codes: 0
  • Datafeed: Yes
  • Total products: 5300
  • Deeplinks: Allowed
  • Banners: 32
  • Text Links: 7
  • Email Templates: 0
  • HTML links: 0

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