Are you launching your first affiliate programme? Here are a few steps to follow to make it as easy and hassle-free as possible.

Laying the groundwork

To have a successful publishing programme, it’s important to get the right type of publisher partners promoting your products from the start.

For this reason, you should aim to make your programme as appealing as possible to a wide range of publishers. The best way to get this right is to research what publishers look for in a programme before they decide whether or not to promote it.

Creating a good quality advertiser website

The design of the advertiser’s website is important. That’s because the highest ‘drop out’ rate (also referred to as bounce rate) is often on the first page a visitor lands on.

There are many reasons why users will leave a website instantly, these include:

• An unprofessional layout or design
• A slow loading website
• A website that isn’t compatible with certain browsers or devices

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