‘The Tag’ is here: Tech Partnerships in an instant

Advertisers can now enjoy seamless integration with leading technology publishers on the Webgains affiliate network. The Tag, a new functionality by Webgains, puts an end to the manual addition of publisher-specific code by advertisers to their websites. As long as a publisher is integrated with The Tag, brands on Webgains can enjoy all the services […]

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Webgains & Lounge in Amsterdam

In September, Ashleigh Waters, Senior Account Manager at Webgains UK visited our Benelux office in Amsterdam with fast-growing lingerie brand and Webgains client Lounge’s affiliate specialist team – Hannah Lewis and Marsela Qazimi. Lounge is a UK-based company, founded in Solihull, that has taken the world by storm with their mission to ‘Make Comfort Sexy‘. […]

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Yes or No: Is the affiliate channel in a good place?

There are very few dates, if any, in the affiliate and partnership marketing calendar that bring together as many industry leaders and influencers under one roof as PI LIVE Europe. This year we decided to capitalise on that through the creation of a new Mixed Zone attached to the ever-popular Webgains Sports Bar at PI […]

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REFLECTION PERSPECTIVES: PI LIVE EUROPE

October 24th and 25th saw the affiliate and partnerships marketing industry gather in numbers to descend on London for the annual PI LIVE Europe event. Although Webgains has constantly supported the conference, we’ve never played as much of a part as we did this year, 2023. In the wake of PI LIVE we heard from […]

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Maximise your affiliate program in Q4 2023

With summer now behind us, we have just entered into the year-end holiday season. Especially in times of price sensitivity, both online and offline consumers are on the lookout for deals, offers, and the best prices. For both advertisers and for publishers, early preparation is more crucial than ever. To ensure you’re optimally prepared for […]

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Invest in Students: Finding the best student partner for your brand

Article by Ashleigh Waters, Senior Account Manager, Webgains. With Gen Z consumers making up 29% of the global population, working with a closed group publisher – specifically in this case a Student Partner – is a great way to target this significant demographic.  That being said, simply onboarding a Student Partner is not the best […]

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Unlocking Affiliate Marketing Growth: The Power of a Diverse Publisher Mix

Article by Hannah Clark, Growth Lead, Webgains. In the dynamic world of digital marketing, affiliate marketing has emerged as a powerful strategy for businesses to expand their reach and drive sales through collaborations with publishers. As companies continue to recognise the potential of the affiliate channel, the value of cultivating a diverse publisher mix becomes […]

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Webgains becomes world’s first B Corp affiliate network

We’re extremely proud and excited to announce that Webgains has achieved B Corp certification. Leading the way in the performance marketing industry, ours is the first affiliate network to join the global B Corp Community.  B Corp is a movement that focuses on using business as a force for change, and being a member of the […]

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Going Global: Why an international affiliate network is essential

Internationalising your online store can be a crucial step in opening up new markets, increasing your reach and growing your online sales. But how can you ensure that your expansion is a success? A large part of the answer could well lie in the strategic use of affiliate marketing and the decision to rely on […]

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