Goodbye Wild West. Hello Strategic Affiliate Marketing

21st Century Affiliate Marketing has come a long way from the dark ages of a one-man band in a bedroom-based ‘office’ making unrealistic promises.   Affiliate Marketing was pretty much an afterthought on the fringes of the digital mainstream, often characterised as being a “Wild West”, with little brand visibility or control. Today however, things couldn’t […]

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Webgains to lead Hertz’s European Affiliate Marketing Campaign

Hertz knows how to win – by working with the best, not the rest. And when it comes to affiliate marketing, the leading car rental company wants Webgains in its corner. Hertz understands the importance of consistency in global marketing strategies – which is why it has consolidated all European Affiliate Marketing* with Webgains. So […]

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Get your business ready for the Generation Z revolution

96% of Generation Z own a smartphone! A staggering statistic, but an example of how technology has been ingrained into the core characteristics our future workforce. Born into a world of constant updates and instantaneous access to information, Generation Z has had to adapt to processing and filtering a lot information. This makes them great […]

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Announcing the launch of The Webgains Academy: A Modern Learning Environment

Businesses are facing a shift in how they educate and train employees if they are to accommodate the needs of tomorrow’s rising talent, and traditional training initiatives cannot keep pace with the current rate of change. In a fast-moving world, employees must be up-to-date with the latest technology and services as clients increasingly demand solutions […]

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Business of the Future – Why You Need to Embrace the Gig Economy

The old ways of working are not working. Established attitudes towards permanent, fixed employment are under fire. The arrival of the much-maligned gig economy, in fact, signals no less than a social, cultural, and business revolution. In response, businesses are transforming from ‘Theory X’ ways of working – the traditional top-down manager and worker relationship […]

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