{"id":11049,"date":"2021-09-17T10:56:36","date_gmt":"2021-09-17T10:56:36","guid":{"rendered":"https:\/\/www.webgains.com\/public\/?p=11049"},"modified":"2023-03-01T10:46:32","modified_gmt":"2023-03-01T10:46:32","slug":"q4-top-tips-2021","status":"publish","type":"post","link":"https:\/\/www.webgains.com\/public\/en\/q4-top-tips-2021\/","title":{"rendered":"Prepare for Q4 with Seven Top Tips"},"content":{"rendered":"\n

Q4 is upon us. For many of us, this is the busiest time of year, giving the gift of brand exposure and revenue. Whether you\u2019re an experienced advertiser or new to affiliate marketing, this season can feel overwhelming and a challenge to manage.<\/p>\n\n\n\n

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Despite the events of 2020, Black Friday, Cyber Monday and the Christmas sales<\/a> are still set to be peak times for merchants and publishers<\/a> alike. A time when consumers will spend heavily and fervently seek out the best deals. In fact, John Lewis<\/a> reported a surge (105% uptake) in online searches for its festive products, doubling last year\u2019s record high and swaying the retailer to open its Christmas shop four months earlier than usual. Preparing in advance gives you the advantage of securing coveted spots with affiliates; finalising hero products, promotions and creative assets ready for launch.<\/p>\n\n\n\n

Here at Webgains, we want to give you the edge this quarter by sharing seven of our top tips to help you reach maximum results with minimum stress for your Q4 campaigns.<\/p>\n\n\n\n

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Top Tip One : Marketing Calendar and Budget<\/h2>\n\n\n\n

As with any project, ensuring your budget is agreed upon and the marketing calendar is up to date is an important aspect of campaign planning.<\/p>\n\n\n\n

Setting targets and having a budget in place will help determine the scale of your Q4 campaigns and allow you to gauge where your valuable time and money should be invested; as well as setting clear targets for your publishers. Knowing the key dates for your campaigns helps you decide on messaging, creative assets and which products to promote.<\/p>\n\n\n\n

Remember!<\/strong> Publishers have negotiable rate cards when it comes to advertising so be prepared with a plan and an idea of what you want to spend.<\/p>\n\n\n\n

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Top Tip Two : Affiliate Spots<\/h2>\n\n\n\n

As mentioned in our introduction, preparation is key to ensuring success for Q4. Although easier said than done, one of the first and easiest tasks to undertake is to reach out to your top and mid-tier affiliates to secure the best slots available. Opening discussions on Q4 collaboration can lead to other content opportunities such as a social push and competitions. We advise you to reach out at least four weeks<\/strong> in advance.<\/p>\n\n\n\n

There are three slots available on affiliate sites:<\/p>\n\n\n\n