{"id":14812,"date":"2022-01-26T14:59:39","date_gmt":"2022-01-26T14:59:39","guid":{"rendered":"https:\/\/www.webgains.com\/public\/?p=14812"},"modified":"2022-01-26T14:59:39","modified_gmt":"2022-01-26T14:59:39","slug":"brand-conscience-the-inconvenient-truth-about-sustainability","status":"publish","type":"post","link":"https:\/\/www.webgains.com\/public\/en\/brand-conscience-the-inconvenient-truth-about-sustainability\/","title":{"rendered":"Brand Conscience: The Inconvenient Truth About Sustainability"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">It&#8217;s been great to see so many people registering to watch this new series of Webgains Transform so far. Though all sessions touch on our three core topic areas, each also introduces new topics, industries and values. And our next one focussed on sustainability is no exception. Take a look at the sessions we&#8217;ve published up to now below and, if you&#8217;d like to register to watch them, <a href=\"https:\/\/academy.webgains.com\/webgains-transform-registration\/\">you can do so for free here<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-block-ef73c5cc\"><div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-icon-list-repeater uagb-icon-list__wrapper uagb-block-3ab2f5d4\"><div class=\"uagb-icon-list__content-wrap\"><span class=\"uagb-icon-list__source-wrap\"><span class=\"uagb-icon-list__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg><\/span><\/span><div class=\"uagb-icon-list__label-wrap\"><span class=\"uagb-icon-list__label\"><a href=\"https:\/\/www.webgains.com\/public\/en\/building-resilience-when-the-world-zigs-we-zag\/\">Building Resilience: When the World Zigs, we Zag<\/a> <\/span><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-icon-list-repeater uagb-icon-list__wrapper uagb-block-394fbd19\"><div class=\"uagb-icon-list__content-wrap\"><span class=\"uagb-icon-list__source-wrap\"><span class=\"uagb-icon-list__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg><\/span><\/span><div class=\"uagb-icon-list__label-wrap\"><span class=\"uagb-icon-list__label\"><a href=\"https:\/\/www.webgains.com\/public\/en\/building-resilience-when-the-world-zigs-we-zag\/\"><a href=\"https:\/\/www.webgains.com\/public\/en\/affiliate-vox-pops-the-affiliate-marketing-mix\/\">Affiliate Vox Pops: The Affiliate Marketing Mix<\/a> <\/a><\/span><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-icon-list-repeater uagb-icon-list__wrapper uagb-block-b7023fa6\"><div class=\"uagb-icon-list__content-wrap\"><span class=\"uagb-icon-list__source-wrap\"><span class=\"uagb-icon-list__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg><\/span><\/span><div class=\"uagb-icon-list__label-wrap\"><span class=\"uagb-icon-list__label\"><em><a href=\"https:\/\/www.webgains.com\/public\/en\/building-resilience-when-the-world-zigs-we-zag\/\"><\/a><\/em><a href=\"https:\/\/www.webgains.com\/public\/en\/affiliate-vox-pops-the-affiliate-marketing-mix\/\"><a href=\"https:\/\/www.webgains.com\/public\/en\/the-post-pandemic-affiliate-marketing-success-guide\/\">The Post-Pandemic Consumer<\/a><\/a><em> <\/em><\/span><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Following the first three sessions of Transform, we have plenty more in store. You can watch our next session <em>&#8216;<strong><strong>Brand Conscience: The Inconvenient Truth About Sustainability<\/strong><\/strong><\/em>&#8216; from 10am tomorrow (27\/01\/22) on <a href=\"https:\/\/academy.webgains.com\/webgains-transform-registration\/\">Webgains Academy.<\/a><\/p>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-78fa3e8b\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center\">Speakers in this session<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-3 wp-block-columns\">\n<div class=\"wp-container-1 wp-block-column\">\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"aligncenter size-large\"><img width=\"300\" height=\"300\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/Webgins-transform-hosts-7.png\" alt=\"\" class=\"wp-image-14814\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/Webgins-transform-hosts-7.png 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/Webgins-transform-hosts-7-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption>Claire Lomas<br><em>Brand Conscience<\/em><\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-column\">\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"aligncenter size-large\"><img width=\"300\" height=\"300\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/Webgins-transform-hosts-8.png\" alt=\"\" class=\"wp-image-14813\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/Webgins-transform-hosts-8.png 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/Webgins-transform-hosts-8-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption>Natasha McKenzie<br><em>Webgains<\/em><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/section>\n\n\n\n<p>In case you haven&#8217;t come across Transform before, it is our virtual web series that aims to help both businesses and employees in developing their skills in order to succeed in the ever-changing business environment. Throughout Transform, we\u2019re assembling a range of thought-leaders, change-makers and true industry disruptors to offer their insights on the skills needed to transform your business, life and career.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h5 class=\"has-text-align-center\">Watch this session now via Webgains Academy<\/h5>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-4 wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background\" href=\"https:\/\/academy.webgains.com\/webgains-transform-registration\/\" style=\"border-radius:4px;background:linear-gradient(135deg,rgb(226,33,52) 0%,rgb(230,27,123) 100%);color:#f4f4f4\">Register now for free<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h3>What to expect from this session?<\/h3>\n\n\n\n<p>Webgains\u2019 Natasha McKenzie sits down with Carrie Lomas to discuss transformation &#8211; both in terms of her unique career journey as well as the approach that brands must take towards sustainability and ethics. Carrie&#8217;s exciting venture,&nbsp;<em>Brand&nbsp;Conscience<\/em>,&nbsp;aims to revolutionise how brands communicate their sustainability and ethical credentials&nbsp;through a standardised&nbsp;five-point scoring system.&nbsp;<\/p>\n\n\n\n<p>Watch the video below to get a taster of this Transform session.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls poster=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/MicrosoftTeams-image-44.jpg\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/webgains_-_carrie_lomas_social_snippet_v1-1080p.mp4\"><\/video><figcaption>Clips from our next Transform session <em>&#8216;<strong><strong>Brand Conscience: The Inconvenient Truth About Sustainability<\/strong><\/strong>&#8216;<\/em>.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5>This session covers<\/h5>\n\n\n\n<ul><li>Learn about Carrie Lomas\u2019 fascinating career journey and how it helped her mould the exciting proposition that is Brand Conscience &nbsp;<\/li><li>Simplifying and benchmarking sustainability and ethics&nbsp;<\/li><li>Transforming the way we shop&nbsp;<\/li><li>The necessity of a scientific approach &nbsp;<\/li><li>The five-point system to measure sustainability and ethical credentials&nbsp;<\/li><li>Balancing purpose with profit &nbsp;<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h5 class=\"has-text-align-center\">Register to watch this session now via Webgains Academy<\/h5>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-5 wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background\" href=\"https:\/\/academy.webgains.com\/webgains-transform-registration\/\" style=\"border-radius:4px;background:linear-gradient(135deg,rgb(226,33,52) 0%,rgb(230,27,123) 100%);color:#f4f4f4\">Register now for free<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s been great to see so many people registering to watch this new series of Webgains Transform so far. Though all sessions touch on our three core topic areas, each also introduces new topics, industries and values. And our next one focussed on sustainability is no exception. Take a look at the sessions we&#8217;ve published [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.webgains.com\/public\/en\/brand-conscience-the-inconvenient-truth-about-sustainability\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":45,"featured_media":14241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":""},"categories":[157,433,32,40,429],"tags":[],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/Untitled-design-67.png",1080,608,false],"thumbnail":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/Untitled-design-67-150x150.png",150,150,true],"medium":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/Untitled-design-67-300x169.png",300,169,true],"medium_large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/Untitled-design-67-768x432.png",640,360,true],"large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/Untitled-design-67-1024x576.png",640,360,true],"xl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/Untitled-design-67.png",1080,608,false],"xxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/Untitled-design-67.png",1080,608,false],"xxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/Untitled-design-67.png",1080,608,false],"xxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/Untitled-design-67.png",1080,608,false],"xxxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/Untitled-design-67.png",1080,608,false],"1536x1536":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/Untitled-design-67.png",1080,608,false],"2048x2048":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/Untitled-design-67.png",1080,608,false]},"uagb_author_info":{"display_name":"Rob Atkinson","author_link":"https:\/\/www.webgains.com\/public\/author\/ratkinsonwebgains-com\/"},"uagb_comment_info":0,"uagb_excerpt":"It&#8217;s been great to see so many people registering to watch this new series of Webgains Transform so far. Though all sessions touch on our three core topic areas, each also introduces new topics, industries and values. And our next one focussed on sustainability is no exception. Take a look at the sessions we&#8217;ve published&hellip;","_links":{"self":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/14812"}],"collection":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/comments?post=14812"}],"version-history":[{"count":0,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/14812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media\/14241"}],"wp:attachment":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media?parent=14812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/categories?post=14812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/tags?post=14812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}