{"id":14956,"date":"2022-02-07T08:54:00","date_gmt":"2022-02-07T08:54:00","guid":{"rendered":"https:\/\/www.webgains.com\/public\/?p=14956"},"modified":"2022-02-07T10:56:19","modified_gmt":"2022-02-07T10:56:19","slug":"what-do-your-customers-really-think-with-cyril-coste-transform","status":"publish","type":"post","link":"https:\/\/www.webgains.com\/public\/en\/what-do-your-customers-really-think-with-cyril-coste-transform\/","title":{"rendered":"What Do Your Customers Really Think? with Cyril Coste"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">For years we have been reliant on the NPS score to determine customer feedback. And, whilst this metric is still very relevant, but in retail especially, we need to do more, to know more. Digital transformation expert Cyril Coste joins Webgains\u2019 CMO Natasha McKenzie to discuss what a fresh approach for customer engagement and feedback in the retail sector might look like.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">The above is a synopsis of our next Transform session featuring digital transformation guru Cyril Coste. It will be available to stream from tomorrow morning (10am GMT) on Webgains Academy.<\/p>\n\n\n\n<p>This session is the seventh in the series. All previous talks can be viewed on demand by those who are registered on the Academy. Please take a look at the sessions we&#8217;ve published up to now below and, if you&#8217;d like to register to watch them, <a href=\"https:\/\/academy.webgains.com\/webgains-transform-registration\/\">you can do so for free here<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-block-44b8cab1\"><div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-icon-list-repeater uagb-icon-list__wrapper uagb-block-dd845d03\"><div class=\"uagb-icon-list__content-wrap\"><span class=\"uagb-icon-list__source-wrap\"><span class=\"uagb-icon-list__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg><\/span><\/span><div class=\"uagb-icon-list__label-wrap\"><span class=\"uagb-icon-list__label\"><a href=\"https:\/\/www.webgains.com\/public\/en\/building-resilience-when-the-world-zigs-we-zag\/\">Building Resilience: When the World Zigs, we Zag<\/a> <\/span><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-icon-list-repeater uagb-icon-list__wrapper uagb-block-4bac4cc8\"><div class=\"uagb-icon-list__content-wrap\"><span class=\"uagb-icon-list__source-wrap\"><span class=\"uagb-icon-list__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg><\/span><\/span><div class=\"uagb-icon-list__label-wrap\"><span class=\"uagb-icon-list__label\"><a href=\"https:\/\/www.webgains.com\/public\/en\/building-resilience-when-the-world-zigs-we-zag\/\"><a href=\"https:\/\/www.webgains.com\/public\/en\/affiliate-vox-pops-the-affiliate-marketing-mix\/\">Affiliate Vox Pops: The Affiliate Marketing Mix<\/a> <\/a><\/span><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-icon-list-repeater uagb-icon-list__wrapper uagb-block-b9ef3b5b\"><div class=\"uagb-icon-list__content-wrap\"><span class=\"uagb-icon-list__source-wrap\"><span class=\"uagb-icon-list__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg><\/span><\/span><div class=\"uagb-icon-list__label-wrap\"><span class=\"uagb-icon-list__label\"><em><a href=\"https:\/\/www.webgains.com\/public\/en\/building-resilience-when-the-world-zigs-we-zag\/\"><\/a><\/em><a href=\"https:\/\/www.webgains.com\/public\/en\/affiliate-vox-pops-the-affiliate-marketing-mix\/\"><a href=\"https:\/\/www.webgains.com\/public\/en\/the-post-pandemic-affiliate-marketing-success-guide\/\">The Post-Pandemic Consumer<\/a><\/a><em> <\/em><\/span><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-icon-list-repeater uagb-icon-list__wrapper uagb-block-8c6689e2\"><a target=\"_self\" aria-label=\"<a href=&quot;https:\/\/www.webgains.com\/public\/en\/the-post-pandemic-affiliate-marketing-success-guide\/&quot;&gt;Brand Conscience: The Inconvenient Truth About Sustainability<\/a&gt;<em&gt; <\/em&gt;\" rel=\"noopener noreferrer\" href=\"https:\/\/www.webgains.com\/public\/en\/brand-conscience-the-inconvenient-truth-about-sustainability\/\"><\/a><div class=\"uagb-icon-list__content-wrap\"><span class=\"uagb-icon-list__source-wrap\"><span class=\"uagb-icon-list__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg><\/span><\/span><div class=\"uagb-icon-list__label-wrap\"><span class=\"uagb-icon-list__label\"><a href=\"https:\/\/www.webgains.com\/public\/en\/the-post-pandemic-affiliate-marketing-success-guide\/\">Brand Conscience: The Inconvenient Truth About Sustainability<\/a><em> <\/em><\/span><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-icon-list-repeater uagb-icon-list__wrapper uagb-block-0b881ee1\"><a target=\"_self\" aria-label=\"<a href=&quot;https:\/\/www.webgains.com\/public\/en\/the-post-pandemic-affiliate-marketing-success-guide\/&quot;&gt;<em&gt;The Network Effect - with Uniqodo and Affordable Mobiles<\/em&gt;<\/a&gt;<em&gt; <\/em&gt;\" rel=\"noopener noreferrer\" href=\"https:\/\/www.webgains.com\/public\/en\/the-network-effect-with-uniqodo-and-affordable-mobiles\/\"><\/a><div class=\"uagb-icon-list__content-wrap\"><span class=\"uagb-icon-list__source-wrap\"><span class=\"uagb-icon-list__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg><\/span><\/span><div class=\"uagb-icon-list__label-wrap\"><span class=\"uagb-icon-list__label\"><a href=\"https:\/\/www.webgains.com\/public\/en\/the-post-pandemic-affiliate-marketing-success-guide\/\"><em>The Network Effect &#8211; with Uniqodo and Affordable Mobiles<\/em><\/a><em> <\/em><\/span><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-icon-list-repeater uagb-icon-list__wrapper uagb-block-41fbbdbc\"><a target=\"_self\" aria-label=\"<a href=&quot;https:\/\/www.webgains.com\/public\/en\/the-post-pandemic-affiliate-marketing-success-guide\/&quot;&gt;<em&gt;Your Best Self - All in the Mind<\/em&gt;<\/a&gt;<em&gt; <\/em&gt;\" rel=\"noopener noreferrer\" href=\"https:\/\/www.webgains.com\/public\/en\/your-best-self-with-ally-gordon-transform\/\"><\/a><div class=\"uagb-icon-list__content-wrap\"><span class=\"uagb-icon-list__source-wrap\"><span class=\"uagb-icon-list__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg><\/span><\/span><div class=\"uagb-icon-list__label-wrap\"><span class=\"uagb-icon-list__label\"><a href=\"https:\/\/www.webgains.com\/public\/en\/the-post-pandemic-affiliate-marketing-success-guide\/\"><em>Your Best Self &#8211; All in the Mind<\/em><\/a><em> <\/em><\/span><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-8af0ec60\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center\">Speakers in this session<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-3 wp-block-columns\">\n<div class=\"wp-container-1 wp-block-column\">\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"aligncenter size-large\"><img width=\"300\" height=\"300\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/02\/Webgins-transform-hosts-12.png\" alt=\"\" class=\"wp-image-14939\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/02\/Webgins-transform-hosts-12.png 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/02\/Webgins-transform-hosts-12-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption>Cyril Coste<br><em>Founder at Digital and Growth<\/em><\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-column\">\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"aligncenter size-large\"><img width=\"300\" height=\"300\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/Webgins-transform-hosts-8.png\" alt=\"\" class=\"wp-image-14813\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/Webgins-transform-hosts-8.png 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/01\/Webgins-transform-hosts-8-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption>Natasha McKenizie<br><em>Webgains<\/em><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<p>You can watch our next session <em>&#8216;What Do Your Customers <strong>Really <\/strong>think?&#8217;<\/em> from 10am next Tuesday (08\/02\/22) on <a href=\"https:\/\/academy.webgains.com\/webgains-transform-registration\/\">Webgains Academy.<\/a><\/p>\n\n\n\n<p>In case you haven&#8217;t come across Transform before, it is our virtual web series that aims to help both businesses and employees in developing their skills in order to succeed in the ever-changing business environment. Throughout Transform, we\u2019re assembling a range of thought-leaders, change-makers and true industry disruptors to offer their insights on the skills needed to transform your business, life and career.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h5 class=\"has-text-align-center\">Watch this session now via Webgains Academy<\/h5>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-4 wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background\" href=\"https:\/\/academy.webgains.com\/webgains-transform-registration\/\" style=\"border-radius:4px;background:linear-gradient(135deg,rgb(226,33,52) 0%,rgb(230,27,123) 100%);color:#f4f4f4\">Register now for free<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p>Watch the video below to get a taster of this Transform session.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls poster=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2012\/02\/MicrosoftTeams-image-83.png\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/02\/webgains_social_bites_-_natasha___cyril_v2-1080p.mp4\"><\/video><figcaption>Clips from our next Transform session <em>&#8216;<strong><strong><em>What Do Your Customers <strong>Really <\/strong>think?&#8217; with Cyril Coste<\/em><\/strong><\/strong><\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5>This session covers<\/h5>\n\n\n\n<ul><li>Continuous improvement in digital commerce and transaction&nbsp;<\/li><li>The three key KPIs in ecommerce&nbsp;<\/li><li>Why the retail sector is out of touch with consumers&nbsp;&nbsp;<\/li><li>The problem with post transaction feedback&nbsp;&nbsp;<\/li><li>Why interdepartmental collaboration is a necessity&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h5 class=\"has-text-align-center\">Register to watch this session now via Webgains Academy<\/h5>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-5 wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background\" href=\"https:\/\/academy.webgains.com\/webgains-transform-registration\/\" style=\"border-radius:4px;background:linear-gradient(135deg,rgb(226,33,52) 0%,rgb(230,27,123) 100%);color:#f4f4f4\">Register now for free<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n","protected":false},"excerpt":{"rendered":"<p>For years we have been reliant on the NPS score to determine customer feedback. And, whilst this metric is still very relevant, but in retail especially, we need to do more, to know more. Digital transformation expert Cyril Coste joins Webgains\u2019 CMO Natasha McKenzie to discuss what a fresh approach for customer engagement and feedback [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.webgains.com\/public\/en\/what-do-your-customers-really-think-with-cyril-coste-transform\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":45,"featured_media":15021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":""},"categories":[157,433,32,40,429],"tags":[],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/02\/Original-size-Untitled.png",1080,608,false],"thumbnail":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/02\/Original-size-Untitled-150x150.png",150,150,true],"medium":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/02\/Original-size-Untitled-300x169.png",300,169,true],"medium_large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/02\/Original-size-Untitled-768x432.png",640,360,true],"large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/02\/Original-size-Untitled-1024x576.png",640,360,true],"xl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/02\/Original-size-Untitled.png",1080,608,false],"xxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/02\/Original-size-Untitled.png",1080,608,false],"xxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/02\/Original-size-Untitled.png",1080,608,false],"xxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/02\/Original-size-Untitled.png",1080,608,false],"xxxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/02\/Original-size-Untitled.png",1080,608,false],"1536x1536":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/02\/Original-size-Untitled.png",1080,608,false],"2048x2048":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/02\/Original-size-Untitled.png",1080,608,false]},"uagb_author_info":{"display_name":"Rob Atkinson","author_link":"https:\/\/www.webgains.com\/public\/author\/ratkinsonwebgains-com\/"},"uagb_comment_info":0,"uagb_excerpt":"For years we have been reliant on the NPS score to determine customer feedback. And, whilst this metric is still very relevant, but in retail especially, we need to do more, to know more. Digital transformation expert Cyril Coste joins Webgains\u2019 CMO Natasha McKenzie to discuss what a fresh approach for customer engagement and feedback&hellip;","_links":{"self":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/14956"}],"collection":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/comments?post=14956"}],"version-history":[{"count":0,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/14956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media\/15021"}],"wp:attachment":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media?parent=14956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/categories?post=14956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/tags?post=14956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}