![\"\"](\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/04\/Kunal-Patel-1024x1024.jpeg\")
Kunal Patel – Agency & Publisher Strategy Director<\/figcaption><\/figure><\/li> ![\"\"](\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2017\/07\/Rosie_1-1-1024x1024.jpg\")
Rosie Slinn – Senior Account Director<\/figcaption><\/figure><\/li> ![\"\"](\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2017\/07\/Shayan-4-1024x1024.jpg\")
Shayan Jayasinghe – Account Director<\/figcaption><\/figure><\/li> ![\"\"](\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2017\/07\/Vimal_1-1024x1024.jpg\")
Vimal Patel – Strategic Account Manager<\/figcaption><\/figure><\/li> ![\"\"](\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/05\/Ashleigh_1-1-1024x1024.jpg\")
Ashleigh Waters – Account Manager<\/figcaption><\/figure><\/li> ![\"\"](\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/05\/Ben.png\")
Ben Eversden – Account Director<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n <\/div>\n\n\n\nWhat role does the UK Account Management Team play at Webgains?<\/h5>\n\n\n\n
<\/div>\n\n\n\nKP:<\/strong> The UK Account Management team plays a vital role within the Network as we work directly with clients. The role of an Account Manager is multi-faceted, from the day-to-day management of an affiliate programme to finding ways of expanding to new markets, to resolving technical queries and handling invoicing queries. Our Account Managers help clients achieve their growth objectives and overcome business challenges. We invest in the learning and development of our Account Managers, ensuring they offer the best-in-class service and are solution-driven.<\/p>\n\n\n\n
<\/div>\n\n\n\nWhat motivates the UK Account Management Team?<\/h5>\n\n\n\n
<\/div>\n\n\n\nRS: <\/strong>There are several motivating factors, but I would say the main motivator that stands out across the team is a strong sense of collaboration and helping each other to reach a common goal. Our team are in constant communication; offering each other support, delivering top tips in team meetings, and celebrating each other\u2019s success.<\/p>\n\n\n\n
We have a fantastically diverse group of Account Managers who act as an extension of their client\u2019s digital team. Each Account Manager gets a real sense of achievement when succeeding in growing the client’s affiliate presence. We often introduce short term incentives to motivate the team further; offering a reward for the top performers and playful competition.<\/p>\n\n\n\n
\n\n\n\nThe main motivator that stands out across the team is a strong sense of collaboration and helping each other to reach a common goal. The team are in constant communication; offering each other support, delivering top tips in team meetings and celebrating each other\u2019s successes.<\/h2>\n\n\n\n
\n\n\n\n<\/div>\n\n\n\nWhat are your primary recommendations to publishers looking to partner with merchants you work with?<\/h5>\n\n\n\n
<\/div>\n\n\n\nVP:<\/strong> My advice would be for Publishers to have an open mind and conversation when talking to Merchants. Your aim should be to gain an understanding of how you can help them achieve their business objectives and contribute incremental value. Often this is as simple as putting additional focus on key trading periods, new customer acquisition, increased AOV (Average Order Value), or driving upper funnel traffic in addition to last click sales and revenue. Focusing on developing long-term partnerships which benefit both parties can spark new ideas and bespoke solutions to challenges. That is, if there\u2019s enough understanding, flexibility, transparency and the courage to test and learn in the dialogue.<\/p>\n\n\n\n
<\/div>\n\n\n\nWhat makes the UK market different to others? What does it take to run a successful UK programme?<\/h5>\n\n\n\n
<\/div>\n\n\n\nAW: <\/strong>The UK market is incredibly diverse, we have access to a huge mix of Publishers and with the rise in the number of tech affiliates, this is only getting better and better.\u00a0<\/p>\n\n\n\n
While other markets have so much to offer, I do feel like the UK Publisher landscape is the most balanced. While cashback and voucher sites are incredibly important to the UK channel, we also have so many closed group, CSS, display, tech, loyalty\/rewards and content partners available to us which allows UK programmes to not rely on just one or two publisher types. I find in the US voucher and cashback are dominant and in Germany it is a similar story, albeit with slightly more diversity.<\/p>\n\n\n\n
To run a successful UK programme and blow the competition out of the water I would suggest keeping an open mind to testing and looking outside of the traditional affiliate set up. There is so much on offer that it can be overwhelming and easy to focus on the traditional affiliates, but by taking time to test new partners and making the most of the support and advice from Webgains, your programme can really thrive.<\/p>\n\n\n\n
<\/div>\n\n\n\nWhy should Merchants choose Webgains for their UK affiliate programme?<\/h5>\n\n\n\n
<\/div>\n\n\n\nSJ:<\/strong> Webgains has established a strong reputation in the affiliate industry as an agile and robust Network that specialises in offering expert affiliate marketing services to brands ranging from SMEs to nationally recognised brands.<\/p>\n\n\n\n
The affiliates we introduce are handpicked by a team of skilled professionals. They’re chosen to ensure they resonate well with the brands we work with and promote synergy between the affiliate and the other marketing channels of our Advertisers. At the same time, we ensure these affiliates align with the goals and KPIs set by the Advertisers to guarantee a unique mix of affiliates tailored to meet the requirements of each brand. This will ultimately give each brand exposure to new markets and previously untapped audiences, while simultaneously allowing them to maintain their brand identity by utilising the Webgains platform.<\/p>\n\n\n\n
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