{"id":22645,"date":"2022-09-02T12:53:28","date_gmt":"2022-09-02T12:53:28","guid":{"rendered":"https:\/\/www.webgains.com\/public\/?p=22645"},"modified":"2023-06-21T13:52:11","modified_gmt":"2023-06-21T13:52:11","slug":"publisher-spotlight-metapic-2","status":"publish","type":"post","link":"https:\/\/www.webgains.com\/public\/en\/publisher-spotlight-metapic-2\/","title":{"rendered":"Publisher Spotlight: MetaPic"},"content":{"rendered":"\n
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For our latest Publisher Spotlight, we speak to Rosie, Head of UK & IE at Metapic<\/a>, a publisher on Webgains, to learn more about their upcoming opportunities and what makes Metapic different.<\/p>\n<\/div>\n\n\n\n

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Could you please tell us a little bit about yourself and the company you work for?<\/h5>\n\n\n\n
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My name\u2019s Rosie and I\u2019m the Head of UK & IE here at Metapic. We are a global platform connecting digital creators with e-commerce across Europe. Having been founded in Sweden seven years ago, I recently joined Metapic UK during a time of fast global expansion, with the UK being a key area for growth.<\/p>\n\n\n\n

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Could you tell us what are your brand’s core business values?<\/h5>\n\n\n\n
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We go by the motto \u2018influencer first but brand safe\u2019, meaning we really want to offer the best possible rewards for our influencers, whilst protecting brands individual values. We achieve this through complete performance transparency on our platform and ensuring we keep personal relationships with our pool of influencers. <\/p>\n\n\n\n

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What would you say are the biggest benefits for an advertiser working with your business and which advertisers do you work best with?<\/h5>\n\n\n\n
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Our reporting is clear and granular for advertisers, meaning that they can use our data to make smart campaign decisions; reducing costs in the long run. We generally work best with retail sites due to the nature of the business, with fashion & beauty performing extremely well. However, there is generally an influencer for every vertical \u2013 so we don\u2019t have any limitations!<\/p>\n\n\n\n

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 Can you tell us about your audience & demographic?<\/h5>\n\n\n\n
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Our audience tends to be predominantly 18-40 females, however we are rapidly expanding the diversity of our influencers via the onboarding of influencer agencies which is exciting. Social channels allow us to reach an extremely diverse audience, ensuring maximum flexibility with the brands we work with.  <\/p>\n\n\n\n

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For advertisers looking to join you, do you have any requirements or restrictions to work with you?<\/h5>\n\n\n\n
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We need a minimum 10% CPA to onboard a brand with Metapic due to the fact we pay influencers via a CPC, and need to keep the offering as appealing as possible. The more appealing the offer is, the more likely an influencer is to push this via their social channels! Other than that, we don\u2019t have any restrictions but we love to work with brands that we think are a great fit for our active audience.<\/p>\n\n\n\n

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Any success stories you’d like to share with us relating to driving sales or traffic for advertisers?<\/h5>\n\n\n\n
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We have a very close relationship with a fast fashion advertiser, and work as an extension of their influencer team. Offering them the transparency they were lacking via other platforms, we have driven over 500k clicks this year alone, and increased their order value by over 4,000% since Q4 last year, which is fantastic to see!<\/p>\n\n\n\n

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“We have driven over 500k clicks this year alone, and increased their [fashion client] order value by over 4,000% since Q4 last year, which is fantastic to see!”<\/h3>\n\n\n\n
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Any upcoming opportunities that you\u2019d like to share for your business?<\/h5>\n\n\n\n
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As a business we\u2019re really going through a period of intense growth right now, so we would love Webgains advertisers to join us! We have just released our Q4 opportunities \u2013 with most placements available on a CPA basis, making this super accessible. We\u2019re extremely excited what the next year holds for Metapic, and we would love our advertisers to grow with us in the influencer sector.<\/p>\n\n\n\n

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What makes your business stand out from your competitors and gives you the edge?<\/h5>\n\n\n\n
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We are still a small UK team with support from our global counterparts; but this means we can be flexible and agile which is great when it comes to promotional campaigns. We pride ourselves on having close relationships with our influencers, keeping the personal touch and our influencer first approach. We hope that being transparent with our data provides valuable insights to brands, and encourages them to make smarter decisions.<\/p>\n\n\n\n

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JOIN METAPIC ON WEBGAINS<\/h2>\n\n\n\n
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Start an affiliate programme<\/a><\/div>\n<\/div>\n\n\n\n
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\n\t\t\t\tAdvertiser Spotlight: iS Clinical<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t
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For our latest Advertiser Spotlight, we talk to global skincare brand, iS Clinical. Read on to learn more about their affiliate program, what makes iS Clinical stand out, and what opportunities they have available for publisher partners on Webgains. About the Brand Welcome to our Advertiser Spotlight! Could you please tell…\t\t\t\t<\/div>\n\t\t\t\t\t\t

\n\t\t\t\tRead More<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\tAdvertiser Spotlight: Revitalash\u00ae<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t
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For our latest Advertiser Spotlight, we talk with a leading name in luxury beauty, RevitaLash\u00ae. Read on to learn more about their affiliate program, what makes RevitaLash\u00ae stand out, and what opportunities they have available for publisher partners on Webgains. About the Brand Welcome to our Advertiser Spotlight! Could you please…\t\t\t\t<\/div>\n\t\t\t\t\t\t

\n\t\t\t\tRead More<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\tAdvertiser Spotlight: Gift Republic<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t
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For our latest Advertiser Spotlight, we talk to a stalwart of the UK gifting industry, Gift Republic. Read on to learn more about their affiliate program, what makes Gift Republic stand out, and what opportunities they have available for publisher partners on Webgains. With great offers for publishers and a proven…\t\t\t\t<\/div>\n\t\t\t\t\t\t

\n\t\t\t\tRead More<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\tAdvertiser Spotlight: Nexters<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t
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For our latest Advertiser Spotlight, we talk to international gaming development company Nexters, to learn more about their affiliate program, what makes them different, and what opportunities they have available for publisher partners on Webgains. Nexters’s hit game: Hero Wars Welcome to our Advertiser Spotlight! Could you please tell us a…\t\t\t\t<\/div>\n\t\t\t\t\t\t

\n\t\t\t\tRead More<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\tAdvertiser Spotlight: SEVEN BRO7HERS Brewing Co.<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t
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For our latest Advertiser Spotlight, we talk to Manchester’s SEVEN BRO7HERS BREWERY, to learn more about their Webgains affiliate program, what makes their company different, and their plans for the future. Welcome to the Webgains Advertiser Spotlight. To begin, could you please tell us a little bit about SEVEN BRO7HERS Brewing…\t\t\t\t<\/div>\n\t\t\t\t\t\t

\n\t\t\t\tRead More<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\tAdvertiser Spotlight: BBC \/ Ice Cream<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t
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For our latest Advertiser Spotlight, we talk to Billionaire Boys Club ICECREAM EU, to learn more about their Webgains affiliate program, what makes their company different, and their plans for the future. Welcome to the Webgains Advertiser Spotlight. To begin, could you please tell us a little bit about BBC ICECREAM…\t\t\t\t<\/div>\n\t\t\t\t\t\t

\n\t\t\t\tRead More<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\tAdvertiser Spotlight: Pong Cheese<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t
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For our latest Advertiser Spotlight, we talk to Pong Cheese, to learn more about their Webgains affiliate programme, what makes their company different, and their plans for the future. Welcome to the Webgains Advertiser Spotlight. To begin, could you please tell us a little bit about Pong Cheese? Pong believe cheese…\t\t\t\t<\/div>\n\t\t\t\t\t\t

\n\t\t\t\tRead More<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\tAdvertiser Spotlight: 47 Skin<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t
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For our latest Advertiser Spotlight, we talk to 47 Skin, to learn more about their Webgains affiliate programme, what makes their company different, and their plans for the future. Welcome to the Webgains Advertiser Spotlight. To begin, could you please tell us a little bit about 47 Skin? 47 Skin is…\t\t\t\t<\/div>\n\t\t\t\t\t\t

\n\t\t\t\tRead More<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t","protected":false},"excerpt":{"rendered":"

Could you please tell us a little bit about yourself and the company you work for? My name\u2019s Rosie and I\u2019m the Head of UK & IE here at Metapic. We are a global platform connecting digital creators with e-commerce across Europe. Having been founded in Sweden seven years ago, I recently joined Metapic UK […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":45,"featured_media":22646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":""},"categories":[433],"tags":[1141],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/metapic.png",1088,611,false],"thumbnail":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/metapic-150x150.png",150,150,true],"medium":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/metapic-300x168.png",300,168,true],"medium_large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/metapic-768x431.png",640,359,true],"large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/metapic-1024x575.png",640,359,true],"xl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/metapic.png",1088,611,false],"xxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/metapic.png",1088,611,false],"xxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/metapic.png",1088,611,false],"xxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/metapic.png",1088,611,false],"xxxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/metapic.png",1088,611,false],"1536x1536":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/metapic.png",1088,611,false],"2048x2048":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/metapic.png",1088,611,false]},"uagb_author_info":{"display_name":"Rob Atkinson","author_link":"https:\/\/www.webgains.com\/public\/author\/ratkinsonwebgains-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Could you please tell us a little bit about yourself and the company you work for? My name\u2019s Rosie and I\u2019m the Head of UK & IE here at Metapic. We are a global platform connecting digital creators with e-commerce across Europe. Having been founded in Sweden seven years ago, I recently joined Metapic UK…","_links":{"self":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/22645"}],"collection":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/comments?post=22645"}],"version-history":[{"count":0,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/22645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media\/22646"}],"wp:attachment":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media?parent=22645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/categories?post=22645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/tags?post=22645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}