{"id":22650,"date":"2022-09-01T14:55:56","date_gmt":"2022-09-01T14:55:56","guid":{"rendered":"https:\/\/www.webgains.com\/public\/?p=22650"},"modified":"2022-09-22T11:42:32","modified_gmt":"2022-09-22T11:42:32","slug":"webgains-and-lounge-underwear-shortlisted-for-drum-agency-business-award","status":"publish","type":"post","link":"https:\/\/www.webgains.com\/public\/en\/webgains-and-lounge-underwear-shortlisted-for-drum-agency-business-award\/","title":{"rendered":"Webgains and Lounge shortlisted for Drum Agency Business Award"},"content":{"rendered":"\n<p style=\"font-size:30px\">Global marketing and media publisher The Drum has today announced the shortlisted entries for their 2022 Global Agency Business Awards. <\/p>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-b2f026c9\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/FINALIST-1.mp4\"><\/video><\/figure>\n<\/div><\/section>\n\n\n\n<p>We&#8217;re delighted and proud that they have chosen to include Webgains and the amazing work we have done with our client Lounge in the &#8216;Best Global Development Strategy&#8217; category.<\/p>\n\n\n\n<div class=\"wp-container-3 wp-block-columns\">\n<div class=\"wp-container-1 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"576\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-x-Webgains-The-Drum-1024x576.png\" alt=\"\" class=\"wp-image-22656\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-x-Webgains-The-Drum-1024x576.png 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-x-Webgains-The-Drum-300x169.png 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-x-Webgains-The-Drum-768x432.png 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-x-Webgains-The-Drum-1536x864.png 1536w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-x-Webgains-The-Drum.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"578\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/MicrosoftTeams-image-225-e1662044037447-1024x578.jpg\" alt=\"\" class=\"wp-image-22673\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/MicrosoftTeams-image-225-e1662044037447-1024x578.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/MicrosoftTeams-image-225-e1662044037447-300x169.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/MicrosoftTeams-image-225-e1662044037447-768x433.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/MicrosoftTeams-image-225-e1662044037447.jpg 1329w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Members of the Webgains team visiting Lounge&#8217;s incredible UK offices in Solihull <\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>About the Best Global Development Strategy Award<\/strong> <br><em>In this new world, there are many ways to expand your offering and build your client-base in multiple countries and continents, from ditching the office-based approach to creating new client propositions and working with surprising partners.<\/em> <em>Judges are looking for entrants&#8217; strategic approach to overseas growth.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The below summary of our success story with Lounge&#8217;s affiliate programme taken from The Drum&#8217;s website can be read below.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-webgainslightergrey-color has-alpha-channel-opacity has-webgainslightergrey-background-color has-background is-style-wide\"\/>\n\n\n\n<p class=\"has-webgainspink-color has-text-color\">&#8216;<em>Lounge Underwear is on a mission to empower women worldwide. Lounge aims to redefine beauty standards and pave the way for intimates that are both comfortable and sexy. With this mission in mind, Lounge launched their affiliate programme with Webgains in February 2021 across the UK and US markets. <\/em><\/p>\n\n\n\n<p class=\"has-webgainspink-color has-text-color\"><em>Adhering to strict brand guidelines, the programme was opened exclusively to target the student demographic. Webgains increased Lounge\u2019s publisher mix in-line with their goals and objectives; Within three weeks, Webgains launched Lounge\u2019s programmes with emphasis on closed group and content affiliates, such as Blue Light Card, Easyfundraising, TOTUM and Skimlinks. <\/em><\/p>\n\n\n\n<p class=\"has-webgainspink-color has-text-color\"><em>The initial launch of Lounge UK and US resulted in a 53% uplift in revenue against the forecast, achieving an ROI of \u00a313.45 and +35% against the projection. <\/em><\/p>\n\n\n\n<p class=\"has-webgainspink-color has-text-color\"><em>Due to the successful launch of the UK and US programmes, Lounge set their sights on the German market. Webgains enlisted the high-level support of our team in Nuremberg, utilising their expert local knowledge.<\/em><\/p>\n\n\n\n<p class=\"has-webgainspink-color has-text-color\"><em> To elevate the programme further, Lounge agreed to onboard shopping partners such as Lyst and Stylight. The German programme saw an uplift of +589%. Webgains also achieved a new customer rate of 54% since launch, highlighting the value in our acquisition strategy. It is rare to see a UK based brand take the German market by storm, but to do this within the affiliate channel whilst not working with any voucher or cashback sites is highly commendable.&#8217;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-webgainslightergrey-color has-alpha-channel-opacity has-webgainslightergrey-background-color has-background is-style-wide\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-testimonial-Webgains-1024x1024.png\" alt=\"\" class=\"wp-image-22652\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-testimonial-Webgains-1024x1024.png 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-testimonial-Webgains-300x300.png 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-testimonial-Webgains-150x150.png 150w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-testimonial-Webgains-768x768.png 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-testimonial-Webgains.png 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption>Above: <em>A previous testimonial from Hannah Lewis of Lounge Underwear about Webgains<\/em><\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The full list of shortlisted entries can be found on <a href=\"https:\/\/www.agencybusinessawards.com\/live\/en\/page\/nominations?nomination=\" target=\"_blank\" rel=\"noreferrer noopener\">The Drum&#8217;s website here.<\/a> Winners will be announced at the live awards show on <a href=\"https:\/\/www.agencybusinessawards.com\/live\/en\/page\/awards-show\" target=\"_blank\" rel=\"noreferrer noopener\">Monday, December 5th, 2022 from 11:30am.<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/AWARDS-BADGES_Agency-Business-1024x368.png\" alt=\"\" class=\"wp-image-22694\" width=\"606\" height=\"217\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/AWARDS-BADGES_Agency-Business-1024x368.png 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/AWARDS-BADGES_Agency-Business-300x108.png 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/AWARDS-BADGES_Agency-Business-768x276.png 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/AWARDS-BADGES_Agency-Business-1600x575.png 1600w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/AWARDS-BADGES_Agency-Business-1536x552.png 1536w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/AWARDS-BADGES_Agency-Business-2048x736.png 2048w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Global marketing and media publisher The Drum has today announced the shortlisted entries for their 2022 Global Agency Business Awards. We&#8217;re delighted and proud that they have chosen to include Webgains and the amazing work we have done with our client Lounge in the &#8216;Best Global Development Strategy&#8217; category. About the Best Global Development Strategy [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.webgains.com\/public\/en\/webgains-and-lounge-underwear-shortlisted-for-drum-agency-business-award\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":45,"featured_media":22656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":""},"categories":[1],"tags":[],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-x-Webgains-The-Drum.png",1600,900,false],"thumbnail":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-x-Webgains-The-Drum-150x150.png",150,150,true],"medium":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-x-Webgains-The-Drum-300x169.png",300,169,true],"medium_large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-x-Webgains-The-Drum-768x432.png",640,360,true],"large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-x-Webgains-The-Drum-1024x576.png",640,360,true],"xl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-x-Webgains-The-Drum.png",1600,900,false],"xxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-x-Webgains-The-Drum.png",1600,900,false],"xxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-x-Webgains-The-Drum.png",1600,900,false],"xxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-x-Webgains-The-Drum.png",1600,900,false],"xxxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-x-Webgains-The-Drum.png",1600,900,false],"1536x1536":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-x-Webgains-The-Drum-1536x864.png",1536,864,true],"2048x2048":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/09\/Lounge-x-Webgains-The-Drum.png",1600,900,false]},"uagb_author_info":{"display_name":"Rob Atkinson","author_link":"https:\/\/www.webgains.com\/public\/author\/ratkinsonwebgains-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Global marketing and media publisher The Drum has today announced the shortlisted entries for their 2022 Global Agency Business Awards. We&#8217;re delighted and proud that they have chosen to include Webgains and the amazing work we have done with our client Lounge in the &#8216;Best Global Development Strategy&#8217; category. About the Best Global Development Strategy&hellip;","_links":{"self":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/22650"}],"collection":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/comments?post=22650"}],"version-history":[{"count":0,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/22650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media\/22656"}],"wp:attachment":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media?parent=22650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/categories?post=22650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/tags?post=22650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}