{"id":23710,"date":"2022-10-25T15:01:58","date_gmt":"2022-10-25T15:01:58","guid":{"rendered":"https:\/\/www.webgains.com\/public\/?p=23710"},"modified":"2024-03-19T10:34:28","modified_gmt":"2024-03-19T10:34:28","slug":"webgains-and-lounge-winners-at-gpmas","status":"publish","type":"post","link":"https:\/\/www.webgains.com\/public\/en\/webgains-and-lounge-winners-at-gpmas\/","title":{"rendered":"Webgains and Lounge Win at Global Performance Marketing Awards"},"content":{"rendered":"\n<p style=\"font-size:30px\">We&#8217;re delighted to announce that we took home the &#8216;Best Affiliate Programme Launch or Relaunch&#8217; with Lounge Underwear at last weeks&#8217; Global Performance Marketing Awards in London. <\/p>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-89c97b93\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/Best-Affiliate-Programme-Launch-or-Relaunch.mp4\"><\/video><\/figure>\n<\/div><\/section>\n\n\n\n<p>The awards ceremony, attended by representatives from both Webgains and our partners at Lounge, took place in London on the evening of Monday 17th October, the eve of PI LIVE London 2022. <\/p>\n\n\n\n<p>Speaking about the award Lounge Underwear&#8217;s Junior PPC and Affiliate Executive, Marsela Qazimi commented &#8220;it means everything. We&#8217;ve worked so hard for it.&#8221; <\/p>\n\n\n\n<p>&#8220;We worked so well with the team at Webgains and really smashed this!&#8221; added Marsela&#8217;s colleague Hannah Lewis, Head of PPC and Affiliates at Lounge.<\/p>\n\n\n\n<div class=\"wp-container-3 wp-block-columns\">\n<div class=\"wp-container-1 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img width=\"2048\" height=\"1363\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0019-1-edited.jpg\" alt=\"\" class=\"wp-image-23718\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0019-1-edited.jpg 2048w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0019-1-edited-300x200.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0019-1-edited-1024x682.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0019-1-edited-768x511.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0019-1-edited-1600x1065.jpg 1600w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0019-1-edited-1536x1022.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption><em>Members of the Webgains and Lounge Underwear teams shortly after receiving their award at the GPMA ceremony in London on 17th October 2022.<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1600\" height=\"1065\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0013-1-edited.jpg\" alt=\"\" class=\"wp-image-23765\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0013-1-edited.jpg 1600w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0013-1-edited-300x200.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0013-1-edited-1024x682.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0013-1-edited-768x511.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0013-1-edited-1536x1022.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption><em>The GPMA stage as our award was announced.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img width=\"2560\" height=\"1706\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/GPMA-winners-edited-scaled.jpg\" alt=\"\" class=\"wp-image-23719\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/GPMA-winners-edited-scaled.jpg 2560w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/GPMA-winners-edited-300x200.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/GPMA-winners-edited-1024x682.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/GPMA-winners-edited-768x512.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/GPMA-winners-edited-1600x1066.jpg 1600w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/GPMA-winners-edited-1536x1024.jpg 1536w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/GPMA-winners-edited-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption><em>Webgains&#8217; UK Managing Director Alona Malinovska and Commercial Director Jack Davies show off their awards from the night before at Day 1 PI LIVE London 2022.<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1200\" height=\"800\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0016-edited.jpg\" alt=\"\" class=\"wp-image-23762\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0016-edited.jpg 1200w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0016-edited-300x200.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0016-edited-1024x683.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0016-edited-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption><em>Webgains&#8217; CEO Richard Dennys shares our GPMA trophy with <\/em>Webgains <em>Commercial Director Jack Davies<\/em>.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2>The Winning Entry<\/h2>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Beyond Tradition: How Webgains Accelerated Lounge\u2019s Growth without Tried &amp; Tested Methods<\/strong><br>After launching their affiliate programme with Webgains exclusively to the student demographic in February 2021, Lounge stakeholders learned how to increase their publisher mix to achieve the company\u2019s goals and objectives. The focus was on recruiting key closed group affiliates. The initial launch of Lounge UK and US resulted in a 53% uplift in revenue against the forecast, achieving an ROI of +35% against the projection. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-webgainslightergrey-color has-alpha-channel-opacity has-webgainslightergrey-background-color has-background\"\/>\n\n\n\n<h3 class=\"has-webgainspink-color has-text-color\">&#8216;The initial launch of Lounge UK and US resulted in a 53% uplift in revenue against the forecast, achieving an ROI of +35% against the projection&#8217;. <\/h3>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-webgainslightergrey-color has-alpha-channel-opacity has-webgainslightergrey-background-color has-background\"\/>\n\n\n\n<p>Due to the successful launch of the UK and US programmes, Lounge was keen to open a programme within the German market. The German programme saw an uplift of +589%, with these partners generating just under \u00a3300,000 revenue in a month. Lounge also achieved a new customer rate of 54% since launch, highlighting the value in the acquisition strategy<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Explaining why they selected Webgains and Lounge for this prize, the GPMA judges&#8217; offered the following feedback:<\/p>\n\n\n\n<p>\u201cThis entry really stood out. When working with a limited number of affiliates, it is hard to reach your goals quickly. However, Webgains proved themselves and did it with this campaign.\u201d<\/p>\n\n\n\n<p>Fortunately, we managed to catch up with our award winners from Webgains and Lounge at PI LIVE London the morning following the GPMAs ceremony. You can watch our short interviews from the Webgains Media Zone below.<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/Untitled-design-1.mp4\"><\/video><figcaption>Hannah Lewis and Marsela Qazimi from Lounge Underwear speak to Webgains at PI LIVE London 2022<\/figcaption><\/figure>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/Copy-of-Untitled-1-1.mp4\"><\/video><figcaption>Jack Davies and Ashleigh Waters from Webgains talk to us about this award at PI LIVE London 2022<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-webgainslightergrey-color has-alpha-channel-opacity has-webgainslightergrey-background-color has-background\"\/>\n\n\n\n<p>If you&#8217;d like to join Lounge as an Advertiser on the Webgains Affiliate Network, you can get started <a href=\"https:\/\/www.webgains.com\/public\/en\/start-a-program\/?utm_source=blog&amp;utm_medium=organic+&amp;utm_campaign=start+a+programme&amp;utm_content=webgains+and+lounge+GPMAs\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re delighted to announce that we took home the &#8216;Best Affiliate Programme Launch or Relaunch&#8217; with Lounge Underwear at last weeks&#8217; Global Performance Marketing Awards in London. The awards ceremony, attended by representatives from both Webgains and our partners at Lounge, took place in London on the evening of Monday 17th October, the eve of [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.webgains.com\/public\/en\/webgains-and-lounge-winners-at-gpmas\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":45,"featured_media":23756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":""},"categories":[433,614,1144,435],"tags":[],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0019-1-1.jpg",2048,1536,false],"thumbnail":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0019-1-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0019-1-1-300x225.jpg",300,225,true],"medium_large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0019-1-1-768x576.jpg",640,480,true],"large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0019-1-1-1024x768.jpg",640,480,true],"xl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0019-1-1-1600x1200.jpg",1600,1200,true],"xxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0019-1-1.jpg",2048,1536,false],"xxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0019-1-1.jpg",2048,1536,false],"xxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0019-1-1.jpg",2048,1536,false],"xxxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0019-1-1.jpg",2048,1536,false],"1536x1536":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0019-1-1-1536x1152.jpg",1536,1152,true],"2048x2048":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2022\/10\/IMG-20221017-WA0019-1-1.jpg",2048,1536,false]},"uagb_author_info":{"display_name":"Rob Atkinson","author_link":"https:\/\/www.webgains.com\/public\/author\/ratkinsonwebgains-com\/"},"uagb_comment_info":0,"uagb_excerpt":"We&#8217;re delighted to announce that we took home the &#8216;Best Affiliate Programme Launch or Relaunch&#8217; with Lounge Underwear at last weeks&#8217; Global Performance Marketing Awards in London. The awards ceremony, attended by representatives from both Webgains and our partners at Lounge, took place in London on the evening of Monday 17th October, the eve of&hellip;","_links":{"self":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/23710"}],"collection":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/comments?post=23710"}],"version-history":[{"count":2,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/23710\/revisions"}],"predecessor-version":[{"id":38823,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/23710\/revisions\/38823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media\/23756"}],"wp:attachment":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media?parent=23710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/categories?post=23710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/tags?post=23710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}