{"id":24887,"date":"2022-12-14T16:48:48","date_gmt":"2022-12-14T16:48:48","guid":{"rendered":"https:\/\/www.webgains.com\/public\/?p=24887"},"modified":"2024-03-18T17:15:23","modified_gmt":"2024-03-18T17:15:23","slug":"publisher-spotlight-linkby","status":"publish","type":"post","link":"https:\/\/www.webgains.com\/public\/en\/publisher-spotlight-linkby\/","title":{"rendered":"Publisher Spotlight: Linkby"},"content":{"rendered":"\n
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For our latest Publisher Spotlight, we speak to Linkby, a publisher on the Webgains network, to learn more about their upcoming opportunities and what makes them different.<\/p>\n\n\n\n

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What is Linkby all about and how does it work?<\/h5>\n\n\n\n
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Linkby is a first-to-market ad tech platform that allows DTC brands, both big and small, to secure dedicated and listicle coverage across the world’s biggest publishers on a cost-per-click basis (CPC) – or what we like to call \u201cPerformance PR\u201d.<\/p>\n\n\n\n

Here at Linkby, we have the likes of VICE, Buzzfeed, Mail Online, InStyle, ELLE, Refinery29, The Independent and 270+ other titles on the platform, operating across the UK, the US, Canada, Australia and Singapore. <\/p>\n\n\n\n

‘We have the likes of VICE, Buzzfeed, Mail Online, InStyle, ELLE, Refinery29, The Independent and 270+ other titles on the platform’.<\/h2>\n\n\n\n
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We’re a free platform to use (no sign-up or membership fees), where you only pay for the clicks back to your website from the published article on a pre-agreed CPC (with the ability to budget cap) – with all content written by the actual writers at each of our publisher partners. Further, we are fully integrated as a publisher with all major affiliate networks globally (including Webgains!), so brands are able to apply third party tracking to any Linkby activity where required. Brands we’ve worked with to date include the likes of AllSaints, Samsung, Augustinus Bader, Shiseido, Bugaboo, Monica Vinader and many more. <\/p>\n\n\n\n

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Please tell us what are your brand’s core business values.<\/h5>\n\n\n\n
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Digital publishers create billions of moments of trust every day but are monetising them in pennies not pounds. D2C brands looking to drive sales and find new scalable performance channels can amplify their brand messages to these digital publishers via Linkby, finding a cost-effective and performance-focused way of working with publishers to grow their brand across markets. Linkby is the infrastructure that brings both publisher and brand together. <\/em><\/p>\n\n\n\n

‘Digital publishers create billions of moments of trust every day but are monetising them in pennies not pounds’.<\/h2>\n\n\n\n
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What would you say are the biggest benefits for an advertiser working with your business and which advertisers do you work best with?<\/h5>\n\n\n\n
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In terms of what advertisers work best for Linkby, it\u2019s quite broad due to the ranging content our publishers can create. In saying this, we\u2019ve found the below categories see the strongest pick-up and delivery rates to-date:<\/p>\n\n\n\n