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With Gen Z consumers making up 29% of the global population, working with a closed group publisher – specifically in this case a Student Partner – is a great way to target this significant demographic. <\/p>\n\n\n\n
That being said, simply onboarding a Student Partner is not the best way to get in front of their members. There are great opportunities available to brands wanting to target students and having a strategy based around the student calendar for this is key. <\/p>\n\n\n\n
As we approach Freshers period in the UK, now is the best possible time to get a partnership off the ground and maximise the exposure while members have the most disposable income. <\/p>\n\n\n\n
What is a Closed Group Publisher? <\/h3>\n\n\n\n<\/div>\n\n\n\nA closed group publisher is a type of affiliate that restricts its members to specific groups of individuals. For example, emergency workers, or as is the focus of this article, students. Merchant advertisers can work with closed groups to provide their memberships with exclusive and targeted offers. One such example where this was widely done, was for emergency workers throughout the Covid-19 pandemic. Closed group publishers will typically require members to verify their status in order to join.<\/p>\n\n\n\n
<\/div>\n\n\n\nWhat are Student Partners? <\/h3>\n\n\n\n<\/div>\n\n\n\nStudent Partners are companies who offer a verification solution for people in education. Once verified, members are offered a discount with participating brands. <\/p>\n\n\n\n
Due to the spending power that a student loan can provide for many, the focus for Student Partners is primarily on university students. However, it is also common for them to verify those in higher education, apprentices and those who have recently graduated too.<\/p>\n\n\n\n
<\/div>\n\n\n\nHow do Student Partners work?<\/h3>\n\n\n\n<\/div>\n\n\n\n- Verification can be based on active university email addresses, acceptance letters and student cards. <\/li>
- Discounts are offered on the sites and apps of the Student Partners but are set by the brands involved. <\/li>
- In most cases, both the Student Partner and the brands advertise the discount in their marketing. <\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
Why work with a Student Partner?<\/h3>\n\n\n\n<\/div>\n\n\n\n- 91% of Students will buy a discounted product over a similar one full price. <\/li>
- 97% of Students check for a discount when shopping. <\/li>
- 60% of Student spending is on discretionary items. <\/li>
- Offering a Student Discount can increase Student visits by 21%. <\/li>
- Offering a Student Discount can grow Student AOV by 17%. <\/li><\/ul>\n\n\n\n
A closed group publisher is a type of affiliate that restricts its members to specific groups of individuals. For example, emergency workers, or as is the focus of this article, students. Merchant advertisers can work with closed groups to provide their memberships with exclusive and targeted offers. One such example where this was widely done, was for emergency workers throughout the Covid-19 pandemic. Closed group publishers will typically require members to verify their status in order to join.<\/p>\n\n\n\n
What are Student Partners? <\/h3>\n\n\n\n<\/div>\n\n\n\nStudent Partners are companies who offer a verification solution for people in education. Once verified, members are offered a discount with participating brands. <\/p>\n\n\n\n
Due to the spending power that a student loan can provide for many, the focus for Student Partners is primarily on university students. However, it is also common for them to verify those in higher education, apprentices and those who have recently graduated too.<\/p>\n\n\n\n
<\/div>\n\n\n\nHow do Student Partners work?<\/h3>\n\n\n\n<\/div>\n\n\n\n- Verification can be based on active university email addresses, acceptance letters and student cards. <\/li>
- Discounts are offered on the sites and apps of the Student Partners but are set by the brands involved. <\/li>
- In most cases, both the Student Partner and the brands advertise the discount in their marketing. <\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
Why work with a Student Partner?<\/h3>\n\n\n\n<\/div>\n\n\n\n- 91% of Students will buy a discounted product over a similar one full price. <\/li>
- 97% of Students check for a discount when shopping. <\/li>
- 60% of Student spending is on discretionary items. <\/li>
- Offering a Student Discount can increase Student visits by 21%. <\/li>
- Offering a Student Discount can grow Student AOV by 17%. <\/li><\/ul>\n\n\n\n
Student Partners are companies who offer a verification solution for people in education. Once verified, members are offered a discount with participating brands. <\/p>\n\n\n\n
Due to the spending power that a student loan can provide for many, the focus for Student Partners is primarily on university students. However, it is also common for them to verify those in higher education, apprentices and those who have recently graduated too.<\/p>\n\n\n\n
How do Student Partners work?<\/h3>\n\n\n\n<\/div>\n\n\n\n- Verification can be based on active university email addresses, acceptance letters and student cards. <\/li>
- Discounts are offered on the sites and apps of the Student Partners but are set by the brands involved. <\/li>
- In most cases, both the Student Partner and the brands advertise the discount in their marketing. <\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
Why work with a Student Partner?<\/h3>\n\n\n\n<\/div>\n\n\n\n- 91% of Students will buy a discounted product over a similar one full price. <\/li>
- 97% of Students check for a discount when shopping. <\/li>
- 60% of Student spending is on discretionary items. <\/li>
- Offering a Student Discount can increase Student visits by 21%. <\/li>
- Offering a Student Discount can grow Student AOV by 17%. <\/li><\/ul>\n\n\n\n
- Verification can be based on active university email addresses, acceptance letters and student cards. <\/li>
- Discounts are offered on the sites and apps of the Student Partners but are set by the brands involved. <\/li>
- In most cases, both the Student Partner and the brands advertise the discount in their marketing. <\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
Why work with a Student Partner?<\/h3>\n\n\n\n
<\/div>\n\n\n\n- 91% of Students will buy a discounted product over a similar one full price. <\/li>
- 97% of Students check for a discount when shopping. <\/li>
- 60% of Student spending is on discretionary items. <\/li>
- Offering a Student Discount can increase Student visits by 21%. <\/li>
- Offering a Student Discount can grow Student AOV by 17%. <\/li><\/ul>\n\n\n\n