{"id":33197,"date":"2023-11-09T02:37:00","date_gmt":"2023-11-09T02:37:00","guid":{"rendered":"https:\/\/www.webgains.com\/public\/?p=33197"},"modified":"2023-11-13T15:27:03","modified_gmt":"2023-11-13T15:27:03","slug":"is-the-affiliate-channel-in-a-good-place","status":"publish","type":"post","link":"https:\/\/www.webgains.com\/public\/en\/is-the-affiliate-channel-in-a-good-place\/","title":{"rendered":"Yes or No: Is the affiliate channel in a good place?"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">There are very few dates, if any, in the affiliate and partnership marketing calendar that bring together as many industry leaders and influencers under one roof as PI LIVE Europe. This year we decided to capitalise on that through the creation of a new Mixed Zone attached to the ever-popular Webgains Sports Bar at PI LIVE.<\/p>\n\n\n\n<p>With a dynamic media setup, we invited no fewer than 23 affiliate marketing professionals attending PI LIVE \u2013 representing multiple levels of seniority and from multiple business perspectives \u2013 to feature. We simply asked each the same two questions:<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-align-center has-webgainspink-color has-text-color\" style=\"font-style:normal;font-weight:600\">Is the affiliate channel in a good place? <\/h5>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-align-center has-webgainspink-color has-text-color\" style=\"font-style:normal;font-weight:600\">What&#8217;s the biggest reason you&#8217;re optimistic about affiliate marketing&#8217;s future?<\/h5>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-3 wp-block-columns\">\n<div class=\"wp-container-1 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"576\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/MicrosoftTeams-image-116-1024x576.png\" alt=\"\" class=\"wp-image-33513\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/MicrosoftTeams-image-116-1024x576.png 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/MicrosoftTeams-image-116-300x169.png 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/MicrosoftTeams-image-116-768x432.png 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/MicrosoftTeams-image-116-1600x900.png 1600w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/MicrosoftTeams-image-116-1536x864.png 1536w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/MicrosoftTeams-image-116.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>We asked: <em>&#8216;Is the affiliate channel in a good place?&#8217;<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"576\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/MicrosoftTeams-image-118-1024x576.png\" alt=\"\" class=\"wp-image-33512\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/MicrosoftTeams-image-118-1024x576.png 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/MicrosoftTeams-image-118-300x169.png 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/MicrosoftTeams-image-118-768x432.png 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/MicrosoftTeams-image-118-1600x900.png 1600w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/MicrosoftTeams-image-118-1536x864.png 1536w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/MicrosoftTeams-image-118.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>We asked: &#8216;<em>What&#8217;s the biggest reason you&#8217;re optimistic about affiliate&#8217;s future?&#8217;<\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Watch the videos below then read on to uncover our core takeaways.<\/p>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-9f497d32\" id=\"video1\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-container-5 wp-block-columns\">\n<div class=\"wp-container-4 wp-block-column\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Yes or No: Is the Affiliate Channel in a Good Place?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/pv0OmsFl9Nw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-d4ffe18e\" id=\"video2\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-container-7 wp-block-columns\">\n<div class=\"wp-container-6 wp-block-column\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What&#039;s the Biggest Reason You&#039;re Optimistic About Affiliate Marketing&#039;s Future?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Z389asp34ig?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<p>We thought long and hard about what we wanted to get out of the Mixed Zone and the questions we wanted to ask. Ultimately we settled on these due to their simplicity and the manner in which they would capture the current climate whilst enabling us to uncover what is next in the bright future of the powerful marketing channel that is affiliate.<\/p>\n\n\n\n<p>Following these interviews, these are our core takeaways:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-webgainsblack-color has-text-color has-large-font-size\" style=\"font-style:normal;font-weight:600\">Prosperity from diversity<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As in-person retail ended almost overnight during the Pandemic, shoppers turned to online commerce to meet their buying needs. This shift increased activity in the affiliate channel not only in terms of sales but also for new publisher types joining the mix.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-webgainspink-color has-text-color\" style=\"font-size:29px\">\u201cThere\u2019s an affiliate for everything\u201d<\/h2>\n\n\n\n<h6 class=\"has-text-align-center has-small-font-size\" style=\"font-style:normal;font-weight:300\"><a href=\"https:\/\/www.linkedin.com\/in\/marsela-qazimi-603006156\/\">Marsela Qazimi<\/a>, Senior PPC &amp; Affiliate Executive at Lounge Underwear<\/h6>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em><strong>\u201cWe&#8217;re involved in so many parts of the purchasing funnel now right through to not just basket but discovery. And that&#8217;s really exciting,\u201d<\/strong><\/em> says Hello Partner\u2019s Founder <a href=\"https:\/\/www.linkedin.com\/in\/matthewwood33\/\">Matthew Wood<\/a> (Media). And Wood is not alone in this sentiment, with several echoing him including <a href=\"https:\/\/www.linkedin.com\/in\/john-harradence-68a42610\/\">John Harradence<\/a>, Digital Marketing Lead at Signet Jewelers (Advertiser): <em><strong>\u201cWhat we&#8217;re noticing is due to the diversification [of the publisher mix], we&#8217;re seeing really good traffic growth as well\u201d<\/strong><\/em>; and The Affiliate Marketing Advisor\u2019s <a href=\"https:\/\/www.linkedin.com\/in\/mrelliotmyers\/\">Elliot Myers<\/a> (Consultant): <em><strong>\u201ca lot of success from the brands I&#8217;ve managed, embracing a diverse affiliate pool as opposed to just working with 1 or 2 types of publisher.\u201d<\/strong><\/em><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/Mixed-Zone-Thank-you-post-3-edited.jpg\" alt=\"\" class=\"wp-image-33388\" width=\"679\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/Mixed-Zone-Thank-you-post-3-edited.jpg 1080w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/Mixed-Zone-Thank-you-post-3-edited-300x225.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/Mixed-Zone-Thank-you-post-3-edited-1024x768.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/Mixed-Zone-Thank-you-post-3-edited-768x576.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption>Elliot Myers, Consultant at The Affiliate Marketing Advisor<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>However, more than one person we spoke to still felt that, despite there being more affiliates, we are still too reliant on the best known affiliate types such as cashback and vouchers. <strong><em>\u201cI think there&#8217;s a lot more work that can be done around working with different types of affiliates,\u201d<\/em><\/strong> says <a href=\"https:\/\/www.linkedin.com\/in\/paulaoyinkan\/\">Paula Oyinkan<\/a>, Affiliate Marketing Specialist at Avon.<\/p>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-webgainsblack-color has-text-color has-large-font-size\" style=\"font-style:normal;font-weight:600\">The numbers are great but can we keep up?<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Our affiliate experts were clearly lapping up the content of the rich array of sessions on PI LIVE\u2019s various stages as they were well clued up on the latest forecasts and metrics for the channel. Here\u2019s some of them:<\/p>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-151d0706\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-container-11 wp-block-columns\">\n<div class=\"wp-container-8 wp-block-column\">\n<h2 class=\"has-text-align-center has-webgainspink-color has-text-color\" style=\"font-size:29px\">\u201cWell over the next five years, digital ad spend is expected to grow 45%&#8221;<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"has-text-align-center has-small-font-size\" style=\"font-style:normal;font-weight:300\"><a href=\"https:\/\/www.linkedin.com\/in\/samuel-rodman-24315419\/\">Samuel Rodman<\/a>, CTO at Webgains<\/h6>\n<\/div>\n\n\n\n<div class=\"wp-container-9 wp-block-column\">\n<h2 class=\"has-text-align-center has-webgainspink-color has-text-color\" style=\"font-size:29px\">\u201cThis year we are seeing doubling the budgets coming through tenancies\u201d<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"has-text-align-center has-small-font-size\" style=\"font-style:normal;font-weight:300\"><a href=\"https:\/\/www.linkedin.com\/in\/jesuisalona\/\">Alona Malinovska<\/a>, UK Managing Director at Webgains<\/h6>\n<\/div>\n\n\n\n<div class=\"wp-container-10 wp-block-column\">\n<h2 class=\"has-text-align-center has-webgainspink-color has-text-color\" style=\"font-size:29px\">\u201cAffiliate marketing revenue is going to double by 2030, so it is the place to be.\u201d<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"has-text-align-center has-small-font-size\" style=\"font-style:normal;font-weight:300\"><a href=\"https:\/\/www.linkedin.com\/in\/hannahjlewis\/\">Hannah Lewis<\/a>, Head of Search and Affiliates at Lounge<\/h6>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<p>Although the affiliate channel is not the main marketing channel for the vast majority of brands, it does appear that spend and budget is increasing dramatically as more and more retailers start programs of their own.<\/p>\n\n\n\n<p>Despite the numbers giving so much cause for optimism, our industry must not get carried away. Instead we must plan and strategise for this growing demand rather than let it overcome us. <em><strong>\u201cWe are growing into a $40 billion industry &#8211; so say the stats. But we are struggling to keep up with that incredible growth,\u201d<\/strong><\/em> says <a href=\"https:\/\/www.linkedin.com\/in\/leeannjohnstone\/\">Lee-Ann Johnstone<\/a> Founder of Affiverse (Agency).<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-webgainsblack-color has-text-color has-large-font-size\" style=\"font-style:normal;font-weight:600\">Crisis environment plays to channel strengths<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The sting in the tail of an economy kept on life-support throughout the Covid-19 Pandemic is a unique financial crisis that is currently making itself known on a global scale, both to businesses and to consumers. We\u2019re incredibly lucky to operate within a performance-based channel where resilience is firmly built in.<\/p>\n\n\n\n<p>Webgains CEO <a href=\"https:\/\/www.linkedin.com\/in\/i%C3%B1igo-abrisqueta-71263314\/\">I\u00f1igo Abrisqueta<\/a> (Network) encapsulated this: <em><strong>\u201cClients are looking for direct return on investments and they measure in their investments. And the affiliate channel is the best one.\u201d<\/strong><\/em> <a href=\"https:\/\/www.linkedin.com\/in\/greg-constable-bb3bba42\/\">Greg Constable<\/a> Client Services Manager at Groupon (Publisher) remarked in a similar vain in the context of shoppers:<em> <strong>\u201cWe\u2019ve reached a broader market now purely because everyone needs to save money and no one&#8217;s got loads of cash to spend on kind of high ticket items.\u201d<\/strong><\/em><\/p>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-webgainsblack-color has-text-color has-large-font-size\" style=\"font-style:normal;font-weight:600\">Influencer economy uniquely authentic and ready to step up<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As previously mentioned, there is an ongoing channel beyond the most popular traditional affiliate types such as cashback. One such affiliate type on the rise is influencer. Expansion through influencer marketing is clearly a growth area for advertisers. At least that&#8217;s the case for arts and crafts retailer, The Works:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-webgainspink-color has-text-color\" style=\"font-size:29px\">\u201cWe&#8217;re seeing a lot of growth through the affiliate channel\u2026we&#8217;re really ramping up what we&#8217;re doing with influencer networks\u201d<\/h2>\n\n\n\n<h6 class=\"has-text-align-center has-small-font-size\" style=\"font-style:normal;font-weight:300\"><a href=\"https:\/\/www.linkedin.com\/in\/alice-franklin-664a60a8\/\">Alice Franklin<\/a> Affiliate Marketing Executive at The Works<\/h6>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Despite brands like The Works moving into influencer, its growth within affiliate is still in its infancy with huge untapped potential according to those who drive it. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/rosie-slinn-95100940\/\">Rosie Slinn<\/a> Head of UK &amp; IE at Metapic (Publisher) calls for fairer attribution: <em><strong>\u201cInfluencer and content affiliates don&#8217;t always get fairly rewarded. So, I would love to see more moving away from more traditional last click models\u201d<\/strong><\/em>; whilst <a href=\"https:\/\/www.linkedin.com\/in\/jameseid\/\">James Eid<\/a> CEO of Sway Me Good (Publisher) highlights what influencers can offer in terms of authenticity that other affiliates cannot: <em><strong>\u201cThe majority of consumers are looking for authentic recommendations. And if creators and affiliate links are being pushed and it&#8217;s not through authentic and credible persons\u2026there&#8217;s going to be questions around affiliate marketing.&#8221;&nbsp;<\/strong><\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/Mixed-Zone-Thank-you-post-5-edited.jpg\" alt=\"\" class=\"wp-image-33383\" width=\"679\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/Mixed-Zone-Thank-you-post-5-edited.jpg 1080w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/Mixed-Zone-Thank-you-post-5-edited-300x225.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/Mixed-Zone-Thank-you-post-5-edited-1024x768.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/Mixed-Zone-Thank-you-post-5-edited-768x576.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption>Alice Franklin, Affiliate Marketing Executive at The Works<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-webgainsblack-color has-text-color has-large-font-size\" style=\"font-style:normal;font-weight:600\">Affiliate is ultimately still a people industry<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Decision making and trust in affiliate is boosted by the increased availability of data. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-webgainspink-color has-text-color\" style=\"font-size:29px\">\u201cIt&#8217;s a data-led approach that actually gets a lot of sign off from the seniority people at brands\u2026we can actually back up our reasons\u201d<\/h2>\n\n\n\n<h6 class=\"has-text-align-center has-small-font-size\" style=\"font-style:normal;font-weight:300\"><a href=\"http:\/\/linkedin.com\/in\/greg-constable-bb3bba42\/\">Greg Constable<\/a> Client Services Manager at Groupon<\/h6>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/dgharding\/\">Daniel Harding<\/a> Commercial Director of Envolve Technology (Publisher) also reflected this saying that it is<em> <strong>\u201cthe opportunity to test and learn\u201d<\/strong><\/em> that is driving growth within affiliate marketing.<\/p>\n\n\n\n<p>But behind the innovation, the evolving technology and the quantitative approach, is an underlying constant &#8211; people. A clear theme emerged, emphasizing the role of people and relationships as the driving force behind the growth of affiliate marketing. As a network and exhibitor at a trade show with thousands of colleagues and hundreds of meetings taking place around us, it is very hard to disagree.<\/p>\n\n\n\n<p>This is certainly the case for <a href=\"https:\/\/www.linkedin.com\/in\/benhelyar\/\">Ben Heylar<\/a> General Manager at NetRev (Publisher): <em><strong>\u201cIt\u2019s people, people connecting with other people, understanding goals, to make this work and make this industry thrive\u201d<\/strong><\/em>; and for <a href=\"https:\/\/www.linkedin.com\/in\/christradgett\/\">Chris Tradgett<\/a> Strategic Advisor at Moonpull (Publisher): <em><strong>\u201cIt&#8217;s [affiliate] always been a people industry, and even more now that we have real partnerships growing between publishers, advertisers and their agencies.\u201d&nbsp;<\/strong><\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-ff4b5304\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<figure class=\"wp-container-13 wp-block-gallery-12 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"683\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9199.jpg\" alt=\"\" class=\"wp-image-32904\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9199.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9199-300x200.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9199-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"683\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9155.jpg\" alt=\"\" class=\"wp-image-32902\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9155.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9155-300x200.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9155-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"683\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9209.jpg\" alt=\"\" class=\"wp-image-32900\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9209.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9209-300x200.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9209-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"683\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9231.jpg\" alt=\"\" class=\"wp-image-32899\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9231.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9231-300x200.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9231-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"683\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9816.jpg\" alt=\"\" class=\"wp-image-32897\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9816.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9816-300x200.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9816-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"683\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9950.jpg\" alt=\"\" class=\"wp-image-32896\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9950.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9950-300x200.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/271A9950-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"697\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/IMG_0259-1-1024x697.jpg\" alt=\"\" class=\"wp-image-33331\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/IMG_0259-1-1024x697.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/IMG_0259-1-300x204.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/IMG_0259-1-768x523.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/IMG_0259-1-1600x1089.jpg 1600w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/IMG_0259-1-1536x1045.jpg 1536w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/IMG_0259-1-2048x1394.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"777\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/IMG_0264-1024x777.jpg\" alt=\"\" class=\"wp-image-33329\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/IMG_0264-1024x777.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/IMG_0264-300x228.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/IMG_0264-768x583.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/IMG_0264-1600x1215.jpg 1600w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/IMG_0264-1536x1166.jpg 1536w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/IMG_0264-2048x1555.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"768\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/IMG_0209-1024x768.jpg\" alt=\"\" class=\"wp-image-33330\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/IMG_0209-1024x768.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/IMG_0209-300x225.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/IMG_0209-768x576.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/IMG_0209-1600x1200.jpg 1600w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/IMG_0209-1536x1152.jpg 1536w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/IMG_0209-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">Webgains Sports Bar at PI LIVE Europe 2023 was the home of our Mixed Zone<\/p>\n<\/div><\/section>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-webgainsblack-color has-text-color has-large-font-size\" style=\"font-style:normal;font-weight:600\">The more innovation, the better<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>\u201cYou only have to be here at PI LIVE today to see the level of innovation and growth that&#8217;s happening into the channel\u201d<\/em><\/strong> &#8211; <a href=\"https:\/\/www.linkedin.com\/in\/andrew-turner-a35a8724\/\">Andrew Turner<\/a>, Managing Director at Incubeta (Publisher).<\/p>\n\n\n\n<p>In reality, the affiliate channel is continually influenced by geopolitical, economic, and societal changes. This creates an extremely dynamic environment but also encourages innovation to sustain and propel us. PI LIVE Europe demonstrated that when it comes to improving and diversifying our approach, we\u2019re not doing too badly. However, as <a href=\"http:\/\/linkedin.com\/in\/leeannjohnstone\/\">Lee-Ann Johnston<\/a> Founder of Affiverse (Agency) mentioned, we must keep our foot on the accelerator.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/Mixed-Zone-Thank-you-post-2-edited.png\" alt=\"\" class=\"wp-image-33384\" width=\"679\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/Mixed-Zone-Thank-you-post-2-edited.png 1080w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/Mixed-Zone-Thank-you-post-2-edited-300x225.png 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/Mixed-Zone-Thank-you-post-2-edited-1024x768.png 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/Mixed-Zone-Thank-you-post-2-edited-768x576.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption>Webgains CEO, I\u00f1igo Abrisqueta<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"http:\/\/linkedin.com\/in\/paulaoyinkan\/\">Paula Oyinkan<\/a>, Affiliate Marketing Specialist at Avon (Advertiser) points to the example of Tik Tok shops: <strong><em>\u201cI feel like it&#8217;s creating a new path for affiliate marketing, and it&#8217;s making it a bit more sexy compared to other channels.\u201d<\/em><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/alexdalbyblc\/\">Alex Dalby<\/a> Head of Partner Acquisition at Blue Light Card (Publisher) looks at multiple trends he\u2019s interested in and seeing: <em><strong>\u201cAI is going to massively improve personalisation\u2026things like influencers and you know, things that people have never really seen before are coming in.\u201d&nbsp;<\/strong><\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-webgainsblack-color has-text-color has-large-font-size\" style=\"font-style:normal;font-weight:600\">Tracking is the biggest issue we\u2019re facing<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Whilst the rhetoric we received was overwhelmingly optimistic for the affiliate channel\u2019s current and future status, there was one major subject that kept coming up \u2013 tracking. Webgains CTO <a href=\"http:\/\/linkedin.com\/in\/samuel-rodman-24315419\/\">Samuel Rodman<\/a> (Network) who knows more about it than most recognises this: <em><strong>\u201cthe tracking technologies that we see are continuing to be a challenge for the affiliate marketing industry as a whole.\u201d<\/strong><\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/deirdre-mc-gettrick-8592a117\/\">Deirdre Mc Gettrick<\/a> Founder of ufurnish.com (publisher) shows concern for what this means for publisher attribution: <em><strong>\u201cthere are challenges around commercialisation and tracking and ensuring that affiliates are fairly rewarded.\u201d<\/strong><\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jameslittle\/\">James Little<\/a> of Commercial Director of TopCashback (publisher) is equally as concerned: <em><strong>\u201cI&#8217;ve just done a panel on tracking, and I think there&#8217;s lots of concerns over what that&#8217;s looking like moving forward with all the changes to the industry.\u201d<\/strong><\/em><\/p>\n\n\n\n<p>The issue came up time and time again. This time with Incubeta\u2019s Managing Director <a href=\"http:\/\/linkedin.com\/in\/andrew-turner-a35a8724\/\">Andrew Turner<\/a> (publisher): <strong><em>\u201cWe&#8217;ve got some really interesting obstacles to see with the final degradation of the third party cookies and what that means from a tracking perspective.\u201d<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"536\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/Website-blog-thumbnails-13-1024x536.jpg\" alt=\"\" class=\"wp-image-33219\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/Website-blog-thumbnails-13-1024x536.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/Website-blog-thumbnails-13-300x157.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/Website-blog-thumbnails-13-768x402.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2023\/11\/Website-blog-thumbnails-13.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Mixed Zone at PI LIVE Europe 2023<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>But where technology \u2013 in this case tracking \u2013 is the problem, it is also the answer. It\u2019s clear that, led by affiliate networks, driven by the buy-in from brands and publishers, this issue will be solved together. It is as <a href=\"https:\/\/www.linkedin.com\/in\/markandres\/\">Mark Andres<\/a> Director of Merchants at Finfare (publisher) concludes: <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-webgainspink-color has-text-color\" style=\"font-size:29px\">\u201cThere&#8217;s lots of hurdles which are being chucked at us. But I feel that we as an industry, we we&#8217;ve overcome hurdles in our past with technology. And with the right technology I think we&#8217;ll find the solutions to every tracking need.\u201d<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-webgainsblack-color has-text-color has-large-font-size\" style=\"font-style:normal;font-weight:600\">Final word<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Those who joined Webgains in the PI LIVE Mixed Zone did not mince their words. The nuance and questions raised in their responses brought out some serious concerns, not least around how we will resolve issues with tracking and reality of a cookieless future. However, the overall feeling was one of huge optimism and excitement about impending growth and the people and innovation that will drive it. <\/p>\n\n\n\n<p>We\u2019re extremely lucky to work in a channel where resilience is built in. This has seen affiliate survive many a storm and it will continue to navigate us through future challenges.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/Yes-or-No-Is-the-affiliate-channel-in-a-good-place-1-1024x1024.png\" alt=\"\" class=\"wp-image-33534\" width=\"768\" height=\"768\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/Yes-or-No-Is-the-affiliate-channel-in-a-good-place-1-1024x1024.png 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/Yes-or-No-Is-the-affiliate-channel-in-a-good-place-1-300x300.png 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/Yes-or-No-Is-the-affiliate-channel-in-a-good-place-1-150x150.png 150w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/Yes-or-No-Is-the-affiliate-channel-in-a-good-place-1-768x768.png 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/Yes-or-No-Is-the-affiliate-channel-in-a-good-place-1.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>Key takeaways<\/figcaption><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So, is the affiliate channel in a good place? The answer largely depends on your perspective and position within the industry cycle. Ultimately, there are numerous reasons for optimism, and we believe we speak for all our featured colleagues when we say, &#8216;Bring it on!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3>Let&#8217;s get your affiliate channel into a good place. <br><a href=\"mailto:hello@webgains.com\" title=\"Contact us now to get started.\">Contact us now to get started.<\/a><\/h3>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-5067dd4f\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div><\/section>\n\n\n\n<p><strong>Thank you to all our participants: <\/strong><\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.linkedin.com\/in\/jameslittle\/\">James Little<\/a> of TopCashback <\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/mrelliotmyers\/\">Elliot Myers<\/a> of The Affiliate Marketing Advisor <\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/matthewwood33\/\">Matthew Wood<\/a> of Hello Partner <\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/benhelyar\/\">Ben Heylar<\/a> of NetRev <\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/leeannjohnstone\/\">Lee-Ann Johnstone<\/a> of Affiverse <\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/jameseid\/\">James Eid<\/a> of Sway Me Good <\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/samuel-rodman-24315419\/\">Samuel Rodman<\/a> of Webgains <\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/deirdre-mc-gettrick-8592a117\/\">Deirdre Mc Gettrick<\/a> of ufurnish.com <\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/markandres\/\">Mark Andres<\/a> of Finfare Connect <\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/greg-constable-bb3bba42\/\">Greg Constable<\/a> of Groupon <\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/rosie-slinn-95100940\/\">Rosie Slinn<\/a> of Metapic.com <\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/alexdalbyblc\/\">Alex Dalby<\/a> of Blue Light Card <\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/alice-franklin-664a60a8\/\">Alice Franklin<\/a> of The Works <\/li><li><a href=\"http:\/\/linkedin.com\/in\/christradgett\/\">Chris Tradgett<\/a> of Moonpull <\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/hannahjlewis\/\">Hannah Lewis<\/a> of Lounge Underwear<\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/marsela-qazimi-603006156\/\">Marsela Qazimi<\/a> of Lounge Underwear<\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/andrew-turner-a35a8724\/\">Andrew Turner<\/a> of Incubeta <\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/i%C3%B1igo-abrisqueta-71263314\/\">I\u00f1igo Abrisqueta<\/a> of Webgains <\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/paulaoyinkan\/\">Paula Oyinkan<\/a> of Avon <\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/claudia-button-034b78160\/\">Claudia Button<\/a> of Signet Jewelers <\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/john-harradence-68a42610\/\">John Harradence<\/a> of Signet Jewelers <\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/jesuisalona\/\">Alona Malinovska<\/a> of Webgains <\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/dgharding\/\">Daniel Harding<\/a> of Envolve Technology <\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>There are very few dates, if any, in the affiliate and partnership marketing calendar that bring together as many industry leaders and influencers under one roof as PI LIVE Europe. This year we decided to capitalise on that through the creation of a new Mixed Zone attached to the ever-popular Webgains Sports Bar at PI [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.webgains.com\/public\/en\/is-the-affiliate-channel-in-a-good-place\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":45,"featured_media":33486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":""},"categories":[433,32,181,431,40],"tags":[],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/Website-blog-thumbnails-12.png",1200,628,false],"thumbnail":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/Website-blog-thumbnails-12-150x150.png",150,150,true],"medium":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/Website-blog-thumbnails-12-300x157.png",300,157,true],"medium_large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/Website-blog-thumbnails-12-768x402.png",640,335,true],"large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/Website-blog-thumbnails-12-1024x536.png",640,335,true],"xl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/Website-blog-thumbnails-12.png",1200,628,false],"xxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/Website-blog-thumbnails-12.png",1200,628,false],"xxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/Website-blog-thumbnails-12.png",1200,628,false],"xxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/Website-blog-thumbnails-12.png",1200,628,false],"xxxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/Website-blog-thumbnails-12.png",1200,628,false],"1536x1536":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/Website-blog-thumbnails-12.png",1200,628,false],"2048x2048":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/11\/Website-blog-thumbnails-12.png",1200,628,false]},"uagb_author_info":{"display_name":"Rob Atkinson","author_link":"https:\/\/www.webgains.com\/public\/author\/ratkinsonwebgains-com\/"},"uagb_comment_info":0,"uagb_excerpt":"There are very few dates, if any, in the affiliate and partnership marketing calendar that bring together as many industry leaders and influencers under one roof as PI LIVE Europe. This year we decided to capitalise on that through the creation of a new Mixed Zone attached to the ever-popular Webgains Sports Bar at PI&hellip;","_links":{"self":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/33197"}],"collection":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/comments?post=33197"}],"version-history":[{"count":203,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/33197\/revisions"}],"predecessor-version":[{"id":33606,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/33197\/revisions\/33606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media\/33486"}],"wp:attachment":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media?parent=33197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/categories?post=33197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/tags?post=33197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}