{"id":44560,"date":"2024-11-28T15:19:00","date_gmt":"2024-11-28T15:19:00","guid":{"rendered":"https:\/\/www.webgains.com\/public\/?p=44560"},"modified":"2025-09-08T12:57:32","modified_gmt":"2025-09-08T12:57:32","slug":"price-comparison-surging-ahead-of-black-friday","status":"publish","type":"post","link":"https:\/\/www.webgains.com\/public\/en\/price-comparison-surging-ahead-of-black-friday\/","title":{"rendered":"Price Comparison surging ahead of Black Friday"},"content":{"rendered":"\n

With Black Friday almost upon us, data from the Webgains Affiliate Network reveals that shopper activity around price comparison platforms is surging as brands seek to capture high-intent shoppers. <\/p>\n\n\n\n

Over the past three months, we’ve seen engagements with price comparison partners increase by an impressive 62%, as consumers increasingly rely on these sites to compare deals and make more informed purchase decisions. This growth highlights a significant shift in shopping behaviour as buyers prioritise finding the best value, driving up demand for price transparency.<\/p>\n\n\n

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