{"id":4719,"date":"2018-06-15T14:41:27","date_gmt":"2018-06-15T14:41:27","guid":{"rendered":"http:\/\/www.webgains.com\/public\/?p=4719"},"modified":"2023-03-01T10:58:16","modified_gmt":"2023-03-01T10:58:16","slug":"how-software-companies-benefit-and-perform-in-affiliate-marketing-a-case-study","status":"publish","type":"post","link":"https:\/\/www.webgains.com\/public\/en\/how-software-companies-benefit-and-perform-in-affiliate-marketing-a-case-study\/","title":{"rendered":"How Software companies benefit and perform in Affiliate Marketing: A Case Study"},"content":{"rendered":"

Software brands have a unique opportunity in the affiliate space. Without the restrictions that accompany more traditional advertisers, software brands can work with a wide range of partners that can see quick returns.\u00a0 Also, with such strong competition in the software market. Many companies use affiliate marketing to differentiate and educate.\u00a0 This case study will outline how software brands have leveraged the affiliate space to grow their overall digital campaigns and create more brand awareness and create higher conversions.<\/p>\n

With the growing competition and many options for software, how does one company not only stand out but also display their competitive advantages?\u00a0 New technology is readily available to consumers, and with the continually changing landscape and options, this is a costly and challenging task.\u00a0 If a consumer identifies a need whether it is personal or for their business, they are going to shop around to determine the best options that fit that need.<\/p>\n

Affiliate marketing empowers software brands. Partnering with critical publishers that promote their products to their target audience, highlighting features of the product and how those features can address the consumers direct needs.\u00a0 By utilizing affiliate, you expand your brand awareness through partners that want to educate consumers and convert new clients.<\/p>\n

\u00a0Software Brands and Content Publishers<\/strong><\/p>\n

Software brands<\/a> new to the affiliate space seek publishers that can accurately represent their products features and benefits. Content sites provide the best source of education for the direct consumer and creating the brand identity aligning with the company\u2019s vision.\u00a0 With a wide range of content publishers in Webgains, Software advertisers can identify the proper publishers that best represent their brand and highlight the key benefits.<\/p>\n

A success story from this strategy occurred when an established European Software brand launched a US program Webgains program in 2013.\u00a0 A publishing and graphics brand in Europe focused on increasing a brand presence in the US.\u00a0 However, they lacked the same brand recognition as their competitors, even though their platform had multiple advantages.\u00a0 With a slim advertising budget to maintain their margins, they focused on a campaign with Webgains to highlight their strengths to blog and tech review sites.<\/p>\n

They did this by reaching out to the content publishers within Webgains and offering a free subscription.\u00a0 In return, they asked for a review or a comparison to other similar products they used.\u00a0 This offer was picked up by two publishers in the network.\u00a0 One publisher – a product review site, and the other – a tech blog.\u00a0 Each publisher review produced over 1,000 new visitors to the site resulting in a sales increase in the US of over 25% for the fiscal year.<\/p>\n

Software Brands and Coupon\/Deals\/Loyalty<\/strong><\/p>\n

Many publishers in affiliate marketing offer coupons and deals<\/a>.\u00a0 Hundreds of millions of unique visitors use these sites when shopping for their everyday needs. With today\u2019s savvy shoppers everyone is looking for the best deal possible.\u00a0 Products range from home good and fashion, to automotive and travel.\u00a0 However, do software brands really benefit from these relationships?<\/p>\n

While working with a software brand in 2017, a member of the Webgains account team suggested by partnering with coupons sites.\u00a0 The company provided website solutions to small business.\u00a0 This idea was dismissed since they did not want to diminish the brand by offering a discount and didn\u2019t feel the need since this was not their target audience.\u00a0 The account manager then produced a competitive analysis of the top four competitors in their market to determine the discounts offered, and where they were featured.\u00a0 The results showed that all four competitors were utilizing coupons sites and offering extremely competitive discounts.\u00a0 After reviewing the analysis, the Software brand determined that it was essential to compete in the coupon space.\u00a0 The results from the coupon campaigns were incredible, not only did they see a 65% increase in traffic month over month, but they also saw a rise in conversion percentage 3% and AOV 5%.<\/p>\n

Software Brands SEO and PPC<\/strong><\/p>\n

Competition on search engines is fierce.\u00a0 With the top Software brands in the US bidding on key terms, it is difficult for many brands to have their site featured in top results.\u00a0 This causes millions in lost revenue and opportunity.\u00a0 In some cases, brands do not even focus on search at all.<\/p>\n

A small software firm specialising in outsourced software engineers joined the Webgains network in 2014 without a search presence.\u00a0 The client had dabbled in utilising Google but did not have the resources or funds to deepen their focus.\u00a0 Webgains introduced them to a list of publishers within the network that focuses on search optimisation across all search engines.\u00a0 After meeting with each publisher, they determined the best fit for their needs.\u00a0 The publisher provided a PPC campaign and improved their SEO on a CPA model.\u00a0 By setting up this partnership through Webgains, the client saw drastic results in their online sales while controlling costs.\u00a0 The first year of the campaign they saw an increase in traffic to their site of 115% and an increase in sales of 85%.\u00a0 A channel that was once too expensive became a crucial part of their digital marketing strategy.<\/p>\n

Closing<\/strong><\/p>\n

With intense competition and a focus on the latest technology, the software industry is snowballing.\u00a0 With the endless options the consumers face every day, it is essential to utilise an affiliate service that focuses on reaching your companies targets and goals.\u00a0 With Webgains, we have a track record of providing outstanding service to our clients in the software industry while also supporting them with new strategies and opportunities.\u00a0 The ability to utilise a strong network like Webgains accompanied with our account management expertise will help you reach your goals and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"

Software brands have a unique opportunity in the affiliate space. Without the restrictions that accompany more traditional advertisers, software brands can work with a wide range of partners that can see quick returns.\u00a0 Also, with such strong competition in the software market. Many companies use affiliate marketing to differentiate and educate.\u00a0 This case study will […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":45,"featured_media":4720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":""},"categories":[431,429],"tags":[],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/06\/iStock-832109622.jpg",2121,1414,false],"thumbnail":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/06\/iStock-832109622-150x150.jpg",150,150,true],"medium":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/06\/iStock-832109622-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/06\/iStock-832109622-768x512.jpg",640,427,true],"large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/06\/iStock-832109622-1024x683.jpg",640,427,true],"xl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/06\/iStock-832109622.jpg",1600,1067,false],"xxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/06\/iStock-832109622.jpg",2121,1414,false],"xxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/06\/iStock-832109622.jpg",2121,1414,false],"xxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/06\/iStock-832109622.jpg",2121,1414,false],"xxxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/06\/iStock-832109622.jpg",2121,1414,false],"1536x1536":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/06\/iStock-832109622.jpg",1536,1024,false],"2048x2048":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/06\/iStock-832109622.jpg",2048,1365,false]},"uagb_author_info":{"display_name":"Rob Atkinson","author_link":"https:\/\/www.webgains.com\/public\/author\/ratkinsonwebgains-com\/"},"uagb_comment_info":35,"uagb_excerpt":"Software brands have a unique opportunity in the affiliate space. Without the restrictions that accompany more traditional advertisers, software brands can work with a wide range of partners that can see quick returns.\u00a0 Also, with such strong competition in the software market. Many companies use affiliate marketing to differentiate and educate.\u00a0 This case study will…","_links":{"self":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/4719"}],"collection":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/comments?post=4719"}],"version-history":[{"count":0,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/4719\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media\/4720"}],"wp:attachment":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media?parent=4719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/categories?post=4719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/tags?post=4719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}