{"id":52093,"date":"2025-10-02T10:54:59","date_gmt":"2025-10-02T10:54:59","guid":{"rendered":"https:\/\/www.webgains.com\/public\/?p=52093"},"modified":"2026-03-09T12:21:40","modified_gmt":"2026-03-09T12:21:40","slug":"q4-top-tip-gamify-the-customer-journey","status":"publish","type":"post","link":"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-gamify-the-customer-journey\/","title":{"rendered":"Gamify the Customer Journey: Driving Q4 Performance Through Affiliates"},"content":{"rendered":"\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ben&#039;s Q4 Top Tip - Gamify the Customer Journey\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/OHiqFj1HiTk?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.webgains.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-a7870fa4\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"has-webgainspink-color has-text-color\" style=\"font-style:normal;font-weight:600;letter-spacing:1px\">Q4 Top Tips Series<\/h2>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-webgainsgrey-color has-text-color has-small-font-size\">This Q4, we asked members of our Client Services Team to share their top tip for helping advertisers maximise performance during the peak trading season. We first challenged them to deliver their advice in just 30 seconds (see video above), but we know many brands will want to dive a little deeper. <br><br>That\u2019s why we\u2019ve asked the team to expand on their insights in a series of blog articles like this one. Here\u2019s Tip #1 from our Q4 Top Tips series, brought to you by Senior Account Director Ben Eversden. Read on to discover why Ben is encouraging advertisers to explore the power of gamification in your affiliate strategy this Q4.<\/p>\n<\/div><\/section>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Q4 Top Tip by Ben Eversden, Senior Account Director at Webgains<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As peak trading season approaches, brands are under more pressure than ever to maximise the value of every shopper. November, traditionally the highest converting month of the year, is a golden opportunity, but the challenge isn\u2019t just getting customers to transact. More often than not, they already have a good idea of what they want.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-webgainspink-color has-text-color\" style=\"font-size:28px\"><p>&#8216;<em>More often than not, customers know what they want<\/em>&#8216;<\/p><\/blockquote>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The real challenge is: <em>how do you encourage them [customers] to spend more, increase their basket size, or discover additional products they hadn\u2019t planned to purchase?<\/em><\/p>\n\n\n\n<p>That\u2019s where gamification in the affiliate channel comes in.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:600\">Why Gamification Matters in Q4<\/h3>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Gamification introduces playful, incentive-driven mechanics into the customer journey. By weaving in spend thresholds, tiered rewards, and targeted product incentives, brands can transform a simple, single-product transaction into an engaging shopping experience.<\/p>\n\n\n\n<p>Rather than relying on blanket discounts, brands can use affiliates to design offers that nudge customers toward higher-value behaviours:<\/p>\n\n\n\n<ul><li>Basket value uplift: Offering cashback or rewards that unlock at \u00a3100+ baskets.<\/li><li>Product discovery: Boosting commission rates on seasonal ranges or underperforming SKUs to bring them into the spotlight.<\/li><li>On-site engagement mechanics: Affiliates can integrate gamified tools like spin-to-win wheels, tiered cashback, or milestone rewards to keep customers engaged and shopping for longer.<\/li><\/ul>\n\n\n\n<p>The key is not about winning the initial transaction, it\u2019s about maximising the spend once the customer is already in buying mode.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:600\">Affiliate Performance in Q4<\/h3>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Affiliate marketing shines brightest in Q4, with the channel consistently delivering both volume and incremental value:<\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-webgainspink-color has-text-color\" style=\"font-size:28px\"><p>&#8216;<em>Affiliate marketing shines brightest in Q4<\/em>&#8216;<\/p><\/blockquote>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Q4 typically accounts for 35\u201340% of annual affiliate revenue, with November driving the sharpest conversion peaks.<\/li><li>In 2024, brands using gamified commission structures saw average basket sizes increase by 18% compared to flat discounting.<\/li><li>Cashback and loyalty publishers delivered up to 40% of affiliate revenue in Q4, proving the impact of incentive-led mechanics.<\/li><li>Voucher and incentive publishers saw a 25% increase in click-throughs, particularly where gamified offers were tied to \u201cspend more, save more\u201d mechanics.<\/li><\/ul>\n\n\n\n<p>These results highlight the power of affiliates not only to drive sales, but to influence incremental spend and product mix at the checkout stage.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:600\">Top Tip: Gamify the Customer Journey<\/h3>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Q4 success isn\u2019t about just winning clicks, it\u2019s about extracting maximum value from each shopper. Customers already have a good idea of what they want; gamification helps incentivise them to go further, spend more, and explore.<\/p>\n\n\n\n<p>Heading into peak, consider how you can:<\/p>\n\n\n\n<ul><li>Build tiered or gamified offers that reward higher spends.<\/li><li>Use commission uplifts to push seasonal or strategic products.<\/li><li>Partner with affiliates offering on-site optimisation tools to drive engagement where it matters most.<\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:600\">Final Thought<\/h3>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Peak trading is a battle for share of wallet, but gamifying the customer journey ensures you\u2019re not only winning the purchase, you\u2019re maximising its value. With affiliates as your ally, Q4 becomes an opportunity not just to sell, but to sell <em>more<\/em>.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-webgainspink-color has-text-color\" style=\"font-size:28px\"><p>&#8216;<em>With affiliates as your ally, Q4 becomes an opportunity not just to sell, but to sell more<\/em>&#8216;<\/p><\/blockquote>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-webgainspink-color has-text-color\">If you&#8217;d like to grow your sales through the affiliate channel this Q4, please email <a href=\"mailto:hello@webgains.com\">hello@webgains.com<\/a> or <a href=\"https:\/\/www.webgains.com\/public\/en\/start-a-program\/\">complete this form<\/a> to get started with Webgains.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-376e6c00\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-container-3 wp-block-columns\">\n<div class=\"wp-container-1 wp-block-column is-vertically-aligned-center\" style=\"flex-basis:120px\">\n<figure class=\"wp-block-image size-thumbnail\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Ben-E-yellow-1-150x150.png\" alt=\"\" class=\"wp-image-52100\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Ben-E-yellow-1-150x150.png 150w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Ben-E-yellow-1.png 225w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-column is-vertically-aligned-center\">\n<p class=\"has-webgainsgrey-color has-text-color\">Ben Eversden<\/p>\n\n\n\n<p class=\"has-webgainslightgrey-color has-text-color\" style=\"font-size:15px\">Ben Eversden is a Senior Account Director at Webgains. <br><a href=\"https:\/\/www.linkedin.com\/in\/ben-eversden-35446144\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Connect with Ben on Linkedin here.<\/em><\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-4d1fcd39\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 style=\"font-style:normal;font-weight:600\">Watch and read more Q4 Top Tips<\/h4>\n\n\n\n\t\t\t<div class=\"wp-block-uagb-post-grid uagb-post-grid  uagb-post__image-position-top uagb-post__image-enabled uagb-block-24d97ea5     uagb-post__items uagb-post__columns-3 is-grid uagb-post__columns-tablet-2 uagb-post__columns-mobile-1 uagb-post__equal-height\" data-total=\"1\" style=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-flexibility-is-the-key-to-visibility\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\" class='uagb-image-ratio-inherit'><img width=\"640\" height=\"335\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb-1024x536.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb-300x157.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb-768x402.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-flexibility-is-the-key-to-visibility\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Why Flexibility is the Key to Winning Visibility in Q4<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-flexibility-is-the-key-to-visibility\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Read More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-alona-booking-exposure-that-delivers\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\" class='uagb-image-ratio-inherit'><img width=\"640\" height=\"335\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Alona-Q4-blog-thumb-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Alona-Q4-blog-thumb-1024x536.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Alona-Q4-blog-thumb-300x157.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Alona-Q4-blog-thumb-768x402.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Alona-Q4-blog-thumb.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-alona-booking-exposure-that-delivers\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Booking Exposure That Will Deliver This Q4<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-alona-booking-exposure-that-delivers\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Read More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-get-wish-list-ready\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\" class='uagb-image-ratio-inherit'><img width=\"640\" height=\"335\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Mei-blog-thumb-1024x536.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Mei-blog-thumb-1024x536.png 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Mei-blog-thumb-300x157.png 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Mei-blog-thumb-768x402.png 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Mei-blog-thumb.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-get-wish-list-ready\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Ensure Your Brand is Wish-List Ready for Q4 Shoppers<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-get-wish-list-ready\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Read More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-winning-the-deal-driven-customer\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\" class='uagb-image-ratio-inherit'><img width=\"640\" height=\"335\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb-1024x536.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb-300x157.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb-768x402.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-winning-the-deal-driven-customer\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Black Friday: Winning the Deal Driven Customer<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-winning-the-deal-driven-customer\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Read More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-leverage-dynamic-commissioning\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\" class='uagb-image-ratio-inherit'><img width=\"640\" height=\"335\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-9-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-9-1024x536.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-9-300x157.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-9-768x402.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-9.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-leverage-dynamic-commissioning\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Leverage Dynamic Commissioning to make your budget work smarter<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-leverage-dynamic-commissioning\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Read More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-gamify-the-customer-journey\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\" class='uagb-image-ratio-inherit'><img width=\"640\" height=\"335\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8-1024x536.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8-300x157.jpg 300w, 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November, traditionally the highest converting month of the year, is a golden opportunity, but the challenge isn\u2019t just getting customers to transact. More often than [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-gamify-the-customer-journey\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":45,"featured_media":52185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":""},"categories":[433,429],"tags":[1349],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8.jpg",1200,628,false],"thumbnail":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8-150x150.jpg",150,150,true],"medium":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8-300x157.jpg",300,157,true],"medium_large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8-768x402.jpg",640,335,true],"large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8-1024x536.jpg",640,335,true],"xl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8.jpg",1200,628,false],"xxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8.jpg",1200,628,false],"xxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8.jpg",1200,628,false],"xxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8.jpg",1200,628,false],"xxxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8.jpg",1200,628,false],"1536x1536":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8.jpg",1200,628,false],"2048x2048":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8.jpg",1200,628,false]},"uagb_author_info":{"display_name":"Rob Atkinson","author_link":"https:\/\/www.webgains.com\/public\/author\/ratkinsonwebgains-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Q4 Top Tip by Ben Eversden, Senior Account Director at Webgains As peak trading season approaches, brands are under more pressure than ever to maximise the value of every shopper. November, traditionally the highest converting month of the year, is a golden opportunity, but the challenge isn\u2019t just getting customers to transact. More often than&hellip;","_links":{"self":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/52093"}],"collection":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/comments?post=52093"}],"version-history":[{"count":87,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/52093\/revisions"}],"predecessor-version":[{"id":55011,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/52093\/revisions\/55011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media\/52185"}],"wp:attachment":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media?parent=52093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/categories?post=52093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/tags?post=52093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}