{"id":5211,"date":"2019-02-22T11:17:07","date_gmt":"2019-02-22T11:17:07","guid":{"rendered":"https:\/\/www.webgains.com\/public\/?p=5211"},"modified":"2021-06-25T15:20:18","modified_gmt":"2021-06-25T15:20:18","slug":"spotlight-on-point-zero-zero-one","status":"publish","type":"post","link":"https:\/\/www.webgains.com\/public\/en\/spotlight-on-point-zero-zero-one\/","title":{"rendered":"SPOTLIGHT ON… POINT ZERO ZERO ONE"},"content":{"rendered":"

WHO ARE Point Zero Zero One?<\/strong><\/p>\n

We are a new independent UK based premium \u2018performance\u2019 brand for men and women called Point Zero Zero One (.001).<\/p>\n

We have a passion for stylish, beautifully made functional sports \/ active \/ leisurewear.<\/p>\n

 <\/strong><\/p>\n

WHERE DOES THE BRAND NAME COME FROM?<\/strong><\/p>\n

Our inspiration comes from the world of motorsport \u2013 the partnership between sporting and technological excellence.<\/p>\n

For all the glamour, innovation and excitement \u2013 it is ultimately about SPEED and measured in thousandths of a second.<\/p>\n

.001 of a second is the ultimate point of difference.<\/p>\n

In F1 history 85 races have been won by a gap of under a second, and in MotoGP, it is frequently the gap separating the front of the starting grid.<\/p>\n

Every fraction of effort is an advantage.<\/p>\n

 <\/strong><\/p>\n

ARE YOU JUST FOR MOTORSPORT FANS?<\/strong><\/p>\n

Not at all. We are passionate about motorsport but believe \u2018performance\u2019 speaks to a wide range of people \u2013 be that activewear for the gym, road, track – no matter what your sporting passions are – or in everyday life \u2013 whenever, wherever.<\/p>\n

Our colour palette is purposely monochrome. We know race fans may want to support a driver, rider or team – so mixing one of ours with the red of Ferrari, or that gorgeous yellow Valentino Rossi piece is ok. We\u2019re non-tribal, giving all motorsport fans a range that embodies the spirit of their sport – speed.<\/p>\n

For non-motorsport fans, our insight told us there is room in the kit bag and wardrobe repertoire for beautifully designed, well made solid colour pieces with the performance at its heart.<\/p>\n

 <\/p>\n

WHAT IS YOUR DESIGN PHILOSOPHY?<\/strong><\/p>\n

Our range is unique and designed by us, for us only.<\/p>\n

We\u2019re not a \u2018fashion\u2019 brand so don\u2019t follow the traditional industry norms of producing ranges each \u2018season\u2019.<\/p>\n

We believe our pieces should look great but last in a number of ways \u2013 the product should be durable \u2013 but also the design itself shouldn\u2019t date.<\/p>\n

That principle supports our desire to offer real value for money, for a product our customers will enjoy wearing time and time again.<\/p>\n

Customer feedback to date endorses that with comments about the quality of design, fabrics, attention to detail \u2013 but also the uniqueness of the brand proposition itself.<\/p>\n

 <\/p>\n

TELL US ABOUT YOUR \u2018BUSINESS\u2019<\/strong><\/p>\n

We are an independent, self-funded brand \u2013 save for the help of one or two family members\/friends.<\/p>\n

Justin Cernis developed the .001 concept and has been supported by a design and product development team who have over 20 years experience in the sportswear\/leisurewear industry.<\/p>\n

 <\/p>\n

SUM THE .001 BRAND UP<\/strong><\/p>\n

The ultimate performance brand.<\/p>\n

Inspired by motorsport.<\/p>\n

A world that knows how to win.<\/p>\n

The Point Zero Zero One advantage:<\/p>\n

Premium quality.<\/p>\n

Technical, superior fabrics.<\/p>\n

Unique design styling & detailing.<\/p>\n

 <\/strong><\/p>\n

WHAT ARE YOU LOOKING FOR?<\/strong><\/p>\n

We feel we are a bit of a best-kept secret at the moment and our ambition is to reach a much wider audience. We\u2019re looking for partnerships to share in a successful brand journey.<\/p>\n

~<\/p>\n

If you are a Webgains<\/strong> affiliate, you can sign up for the .001 program by following this link<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

WHO ARE Point Zero Zero One? We are a new independent UK based premium \u2018performance\u2019 brand for men and women called Point Zero Zero One (.001). We have a passion for stylish, beautifully made functional sports \/ active \/ leisurewear.   WHERE DOES THE BRAND NAME COME FROM? Our inspiration comes from the world of […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":45,"featured_media":5212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":""},"categories":[433,32,40],"tags":[],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2019\/02\/Lifetsyle_3.jpg",2500,1000,false],"thumbnail":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2019\/02\/Lifetsyle_3-150x150.jpg",150,150,true],"medium":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2019\/02\/Lifetsyle_3-300x120.jpg",300,120,true],"medium_large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2019\/02\/Lifetsyle_3-768x307.jpg",640,256,true],"large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2019\/02\/Lifetsyle_3-1024x410.jpg",640,256,true],"xl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2019\/02\/Lifetsyle_3.jpg",1600,640,false],"xxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2019\/02\/Lifetsyle_3.jpg",2200,880,false],"xxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2019\/02\/Lifetsyle_3.jpg",2500,1000,false],"xxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2019\/02\/Lifetsyle_3.jpg",2500,1000,false],"xxxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2019\/02\/Lifetsyle_3.jpg",2500,1000,false],"1536x1536":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2019\/02\/Lifetsyle_3.jpg",1536,614,false],"2048x2048":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2019\/02\/Lifetsyle_3.jpg",2048,819,false]},"uagb_author_info":{"display_name":"Rob Atkinson","author_link":"https:\/\/www.webgains.com\/public\/author\/ratkinsonwebgains-com\/"},"uagb_comment_info":0,"uagb_excerpt":"WHO ARE Point Zero Zero One? We are a new independent UK based premium \u2018performance\u2019 brand for men and women called Point Zero Zero One (.001). We have a passion for stylish, beautifully made functional sports \/ active \/ leisurewear.   WHERE DOES THE BRAND NAME COME FROM? Our inspiration comes from the world of…","_links":{"self":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/5211"}],"collection":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/comments?post=5211"}],"version-history":[{"count":0,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/5211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media\/5212"}],"wp:attachment":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media?parent=5211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/categories?post=5211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/tags?post=5211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}