{"id":52194,"date":"2025-10-03T14:24:00","date_gmt":"2025-10-03T14:24:00","guid":{"rendered":"https:\/\/www.webgains.com\/public\/?p=52194"},"modified":"2026-03-09T12:12:18","modified_gmt":"2026-03-09T12:12:18","slug":"q4-top-tip-winning-the-deal-driven-customer","status":"publish","type":"post","link":"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-winning-the-deal-driven-customer\/","title":{"rendered":"Black Friday: Winning the Deal Driven Customer"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Georgina&#039;s Q4 Top Tip - Black Friday is Ruled by Offers, Not Allegiance\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/YB9IpgEYA7I?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.webgains.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-ea53e720\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"has-webgainspink-color has-text-color\" style=\"font-style:normal;font-weight:600;letter-spacing:1px\">Q4 Top Tips Series<\/h2>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-webgainsgrey-color has-text-color has-small-font-size\">This Q4, we asked members of our Client Services Team to share their top tip for helping advertisers maximise performance during the peak trading season. We first challenged them to deliver their advice in just 30 seconds (see video above), but we know many brands will want to dive a little deeper. <br><br>That\u2019s why we\u2019ve asked the team to expand on their insights in a series of blog articles like this one. Here\u2019s Tip #3 from our Q4 Top Tips series, brought to you by Webgains Client Services Director Georgina Samson. Read Georgina&#8217;s blog below to find out why brand loyalty loses significance in Q4 and the focus must be on offers to ensure performance during the period.<\/p>\n<\/div><\/section>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Q4 Top Tip by Georgina Samson, Client Services Director at Webgains<\/strong><\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For brands looking to drive traffic and sales during Q4, the period, namely Black Friday, has become a battleground of value, urgency, and visibility. As the cost of living continues, even the most loyal customers are willing to switch brands if it means getting a better deal. For advertisers, this shift presents both a challenge and an opportunity: how do you stay top-of-mind when consumers are chasing discounts, not names?<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-webgainspink-color has-text-color\" style=\"font-size:28px\"><p><em>&#8216;Black Friday has become a battleground of value, urgency, and visibility&#8217;<\/em><\/p><\/blockquote>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:600\">Visibility is Everything<\/h3>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>During Black Friday, visibility can make or break performance. It\u2019s not enough to have a great offer &#8211; that offer needs to be seen. That means ramping up presence across cashback platforms, voucher sites, and deal aggregators. These channels attract high-intent shoppers who are already primed to buy. They\u2019re not browsing for fun, they\u2019re actively choosing where to spend. By positioning your offer front and centre on these platforms, you tap into a stream of highly engaged traffic.<\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-webgainspink-color has-text-color\" style=\"font-size:28px\"><p><em>&#8216;During Black Friday, your brand\u2019s visibility can make or break your performance&#8217;<\/em><\/p><\/blockquote>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Prime content placements also play a critical role. Whether it\u2019s homepage banners or curated gift guides, securing premium spots ensures your deals don\u2019t get lost in the noise. Brands need to be where the shoppers are, and make their value proposition impossible to ignore.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:600\">Timing Is Key<\/h3>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Black Friday isn\u2019t just a one-day event anymore. Consumers begin their holiday shopping research as early as September, and the momentum continues through December. Brands that launch early and sustain their campaigns throughout the season are more likely to capture repeat purchases and build longer-term relationships.<\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-webgainspink-color has-text-color\" style=\"font-size:28px\"><p><em>&#8216;Brands that launch early and sustain their campaigns throughout the season are more likely to capture repeat purchases&#8217;<\/em><\/p><\/blockquote>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Affiliates are instrumental in this strategy. By partnering with content creators and deal publishers, brands can extend their reach and maintain visibility across multiple touchpoints. Exclusive affiliate offers &#8211; such as unique promo codes or early access deals &#8211; create a sense of insider privilege that encourages loyalty, even in a deal-driven environment.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:600\">Value Over Affection<\/h3>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Your messaging should emphasise savings, urgency, and exclusivity. Flash sales, limited-time offers, and countdowns all help drive action. If your position is strong enough, you won\u2019t just retain customers, you\u2019ll win new ones and grow your market share.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-webgainspink-color has-text-color\" style=\"font-size:28px\"><p><em>&#8216;If your position is strong enough, you won\u2019t just retain customers\u2014you\u2019ll win new ones&#8217;<\/em><\/p><\/blockquote>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you&#8217;d like to grow your sales through the affiliate channel this Q4, please email <a href=\"mailto:hello@webgains.com\">hello@webgains.com<\/a> or <a href=\"https:\/\/www.webgains.com\/public\/en\/start-a-program\/\">complete this form<\/a> to get started with Webgains.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-b7f833ab\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-container-3 wp-block-columns\">\n<div class=\"wp-container-1 wp-block-column is-vertically-aligned-center\" style=\"flex-basis:120px\">\n<figure class=\"wp-block-image size-full\"><img width=\"225\" height=\"225\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-S-yellow.png\" alt=\"\" class=\"wp-image-52196\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-S-yellow.png 225w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-S-yellow-150x150.png 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-column is-vertically-aligned-center\">\n<p class=\"has-webgainsgrey-color has-text-color\">GEORGINA SAMSON<\/p>\n\n\n\n<p class=\"has-webgainslightgrey-color has-text-color\" style=\"font-size:15px\">Georgina is a Client Services Director at Webgains. <br><a href=\"https:\/\/www.linkedin.com\/in\/georginasamson\/\" target=\"_blank\" rel=\"noreferrer noopener\">Connect with Georgina on Linkedin here.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-f8ffdb23\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 style=\"font-style:normal;font-weight:600\">Watch and read more Q4 Top Tips<\/h3>\n\n\n\n\t\t\t<div class=\"wp-block-uagb-post-grid uagb-post-grid  uagb-post__image-position-top uagb-post__image-enabled uagb-block-4d8f9bd0     uagb-post__items uagb-post__columns-3 is-grid uagb-post__columns-tablet-2 uagb-post__columns-mobile-1 uagb-post__equal-height\" data-total=\"1\" style=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-flexibility-is-the-key-to-visibility\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\" class='uagb-image-ratio-inherit'><img width=\"640\" height=\"335\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb-1024x536.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb-300x157.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb-768x402.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-flexibility-is-the-key-to-visibility\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Why Flexibility is the Key to Winning Visibility in Q4<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-flexibility-is-the-key-to-visibility\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Read More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-alona-booking-exposure-that-delivers\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\" class='uagb-image-ratio-inherit'><img width=\"640\" height=\"335\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Alona-Q4-blog-thumb-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Alona-Q4-blog-thumb-1024x536.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Alona-Q4-blog-thumb-300x157.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Alona-Q4-blog-thumb-768x402.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Alona-Q4-blog-thumb.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-alona-booking-exposure-that-delivers\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Booking Exposure That Will Deliver This Q4<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-alona-booking-exposure-that-delivers\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Read More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-get-wish-list-ready\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\" class='uagb-image-ratio-inherit'><img width=\"640\" height=\"335\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Mei-blog-thumb-1024x536.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Mei-blog-thumb-1024x536.png 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Mei-blog-thumb-300x157.png 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Mei-blog-thumb-768x402.png 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Mei-blog-thumb.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-get-wish-list-ready\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Ensure Your Brand is Wish-List Ready for Q4 Shoppers<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-get-wish-list-ready\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Read More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-winning-the-deal-driven-customer\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\" class='uagb-image-ratio-inherit'><img width=\"640\" height=\"335\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb-1024x536.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb-300x157.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb-768x402.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-winning-the-deal-driven-customer\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Black Friday: Winning the Deal Driven Customer<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-winning-the-deal-driven-customer\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Read More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-leverage-dynamic-commissioning\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\" class='uagb-image-ratio-inherit'><img width=\"640\" height=\"335\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-9-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-9-1024x536.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-9-300x157.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-9-768x402.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-9.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-leverage-dynamic-commissioning\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Leverage Dynamic Commissioning to make your budget work smarter<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-leverage-dynamic-commissioning\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Read More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-gamify-the-customer-journey\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\" class='uagb-image-ratio-inherit'><img width=\"640\" height=\"335\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8-1024x536.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8-300x157.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8-768x402.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-gamify-the-customer-journey\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Gamify the Customer Journey: Driving Q4 Performance Through Affiliates<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-gamify-the-customer-journey\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Read More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Q4 Top Tip by Georgina Samson, Client Services Director at Webgains For brands looking to drive traffic and sales during Q4, the period, namely Black Friday, has become a battleground of value, urgency, and visibility. As the cost of living continues, even the most loyal customers are willing to switch brands if it means getting [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-winning-the-deal-driven-customer\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":45,"featured_media":52201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":""},"categories":[433,429],"tags":[1349],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb.jpg",1200,628,false],"thumbnail":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb-150x150.jpg",150,150,true],"medium":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb-300x157.jpg",300,157,true],"medium_large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb-768x402.jpg",640,335,true],"large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb-1024x536.jpg",640,335,true],"xl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb.jpg",1200,628,false],"xxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb.jpg",1200,628,false],"xxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb.jpg",1200,628,false],"xxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb.jpg",1200,628,false],"xxxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb.jpg",1200,628,false],"1536x1536":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb.jpg",1200,628,false],"2048x2048":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb.jpg",1200,628,false]},"uagb_author_info":{"display_name":"Rob Atkinson","author_link":"https:\/\/www.webgains.com\/public\/author\/ratkinsonwebgains-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Q4 Top Tip by Georgina Samson, Client Services Director at Webgains For brands looking to drive traffic and sales during Q4, the period, namely Black Friday, has become a battleground of value, urgency, and visibility. As the cost of living continues, even the most loyal customers are willing to switch brands if it means getting&hellip;","_links":{"self":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/52194"}],"collection":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/comments?post=52194"}],"version-history":[{"count":16,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/52194\/revisions"}],"predecessor-version":[{"id":55005,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/52194\/revisions\/55005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media\/52201"}],"wp:attachment":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media?parent=52194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/categories?post=52194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/tags?post=52194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}