{"id":52208,"date":"2025-10-16T14:31:00","date_gmt":"2025-10-16T14:31:00","guid":{"rendered":"https:\/\/www.webgains.com\/public\/?p=52208"},"modified":"2026-03-09T11:29:47","modified_gmt":"2026-03-09T11:29:47","slug":"q4-top-tip-flexibility-is-the-key-to-visibility","status":"publish","type":"post","link":"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-flexibility-is-the-key-to-visibility\/","title":{"rendered":"Why Flexibility is the Key to Winning Visibility in Q4"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Charlie&#039;s Q4 Top Tip - Keep Optimising Throughout the Offer Period\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/6xanhj1i1xE?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.webgains.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-79745c83\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"has-webgainspink-color has-text-color\" style=\"font-style:normal;font-weight:600;letter-spacing:1px\">Q4 Top Tips Series<\/h2>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-webgainsgrey-color has-text-color has-small-font-size\">This Q4, we asked members of our Client Services Team to share their top tip for helping advertisers maximise performance during the peak trading season. We first challenged them to deliver their advice in just 30 seconds (see video above), but we know many brands will want to dive a little deeper. <br><br>That\u2019s why we\u2019ve asked the team to expand on their insights in a series of blog articles like this one. Here\u2019s the 6th and final entry in our Q4 Top Tips series, brought to you by Webgains Head of Client Services Charlie Lynn. Read Charlie&#8217;s write-up below to learn more about her insistence that the work doesn&#8217;t stop with the publication of an offer, it must be continually optimised as more information comes to light. <\/p>\n<\/div><\/section>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Q4 Top Tip by Charlie Lynn, Head of Client Services at Webgains<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When you\u2019re in the thick of Q4, one word matters more than anything else: flexibility. Black Friday is the busiest and most competitive shopping period of the year, with brands fighting for visibility and customers overwhelmed with choice. To stand out, it\u2019s not just about having the right offer, it\u2019s about being able to adapt, optimise, and pivot quickly.&nbsp;<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-webgainspink-color has-text-color\" style=\"font-size:28px\"><em>&#8216;To stand out, it\u2019s not just about having the right offer, it\u2019s about being able to adapt, optimise, and pivot quickly&#8217;<\/em><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>That\u2019s where affiliate marketing really proves its strength. Affiliates give you the opportunity to adjust on the fly. Campaigns can be optimised in real time, meaning you\u2019re never locked into a fixed strategy. If something\u2019s working, you don\u2019t just sit back and celebrate &#8211; scale it up. Last-minute bookings, increased CPAi, or additional budget allocations can be turned around quickly. And in the Black Friday window, when every sale counts, that agility can make the difference between hitting targets or missing out.&nbsp;<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-webgainspink-color has-text-color\" style=\"font-size:28px\"><em>&#8216;If something\u2019s working, you don\u2019t just sit back and celebrate &#8211; scale it up&#8217;<\/em><\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Think of affiliates as your rapid-response team. They allow you to test, learn, and scale in a way that\u2019s much harder to achieve in other channels. During Q4, and especially over Black Friday, this adaptability is your superpower. The brands that thrive are the ones that plan well but are never afraid to adjust course when the data suggests it.&nbsp;<\/p>\n\n\n\n<p>So how do you make flexibility work for you this Black Friday? Here are a few great ways I can think of:&nbsp;<\/p>\n\n\n\n<h3 class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:600\">1. Agree metrics for measurement and the actions to take&nbsp;<\/h3>\n\n\n\n<p>Flexibility works best when there\u2019s clarity. Before Black Friday lands, set agreed metrics with your team. Whether that\u2019s CPA, conversion rate, or revenue goals, having clear measures ensures quick decision-making. When performance hits (or misses) those benchmarks, everyone knows what action to take, without delays&nbsp;<\/p>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:600\">2. Book calls with your network to review performance&nbsp;<\/h3>\n\n\n\n<p>Black Friday moves fast. Regular check-ins with your affiliate account manager you\u2019re not waiting days to react to what\u2019s happening. At Webgains, our team will help you interpret performance data, identify where sales are landing, and spot opportunities to push harder. These conversations are your chance to align on what\u2019s working and what needs to change.&nbsp;<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-webgainspink-color has-text-color\" style=\"font-size:28px\"><em>&#8216;At Webgains, our team will help you interpret performance data, identify where sales are landing, and spot opportunities to push harder&#8217;<\/em><\/p>\n\n\n\n<div style=\"height:67px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:600\">3. Keep some contingency budget&nbsp;<\/h3>\n\n\n\n<p>The biggest blocker to flexibility is being out of budget. Setting aside a contingency pot allows you to scale campaigns in the moment. If a publisher placement is flying, you can lean in and maximise sales without hesitation. Equally, if something underperforms, you can pivot funds elsewhere. A little flexibility in spend goes a long way to maximising overall results.&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-webgainspink-color has-text-color\" style=\"font-size:28px\"><em>&#8216;A little flexibility in spend goes a long way to maximising overall results&#8217;<\/em><\/p>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:600\">4. Apply the same principles always- not just during Black Friday<\/h3>\n\n\n\n<p>While Black Friday is the headline event, the truth is these tactics work all year round. The ability to adapt, optimise, and shift budget as campaigns evolve is the foundation of a strong affiliate strategy. Think of Black Friday as a pressure test- it sharpens the skills and behaviours you should be using every day.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-webgainspink-color has-text-color\" style=\"font-size:28px\"><em>&#8216;This Black Friday, make flexibility your top tip and watch the results follow&#8217;<\/em><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In Q4, flexibility isn\u2019t just helpful-it\u2019s critical. And with affiliates in your toolkit, you\u2019ve got one of the most agile and responsive channels at your disposal. This Black Friday, make flexibility your top tip and watch the results follow.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-webgainspink-color has-text-color\">If you&#8217;d like to grow your sales through the affiliate channel this Q4, please email <a href=\"mailto:hello@webgains.com\">hello@webgains.com<\/a> or <a href=\"https:\/\/www.webgains.com\/public\/en\/start-a-program\/\">complete this form<\/a> to get started with Webgains.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-52626525\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-container-3 wp-block-columns\">\n<div class=\"wp-container-1 wp-block-column is-vertically-aligned-center\" style=\"flex-basis:120px\">\n<figure class=\"wp-block-image size-full\"><img width=\"300\" height=\"300\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blue-1.png\" alt=\"\" class=\"wp-image-52211\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blue-1.png 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blue-1-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-column is-vertically-aligned-center\">\n<h6 class=\"has-webgainsgrey-color has-text-color\" style=\"font-style:normal;font-weight:700;text-transform:uppercase\">CHARLIE LYNN<\/h6>\n\n\n\n<h5 class=\"has-webgainslightgrey-color has-text-color\" style=\"font-size:15px;font-style:normal;font-weight:400\">Charlie is Head of Client at Webgains. <br><a href=\"https:\/\/www.linkedin.com\/in\/charlielynn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Connect with Charlie on Linkedin here.<\/a><\/h5>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-da336658\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 style=\"font-style:normal;font-weight:600\">Watch and read more Q4 Top Tips<\/h3>\n\n\n\n\t\t\t<div class=\"wp-block-uagb-post-grid uagb-post-grid  uagb-post__image-position-top uagb-post__image-enabled uagb-block-c918b6c7     uagb-post__items uagb-post__columns-3 is-grid uagb-post__columns-tablet-2 uagb-post__columns-mobile-1 uagb-post__equal-height\" data-total=\"1\" style=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-flexibility-is-the-key-to-visibility\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\" class='uagb-image-ratio-inherit'><img width=\"640\" height=\"335\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb-1024x536.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb-300x157.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb-768x402.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-flexibility-is-the-key-to-visibility\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Why Flexibility is the Key to Winning Visibility in Q4<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-flexibility-is-the-key-to-visibility\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Read More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-alona-booking-exposure-that-delivers\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\" class='uagb-image-ratio-inherit'><img width=\"640\" height=\"335\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Alona-Q4-blog-thumb-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Alona-Q4-blog-thumb-1024x536.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Alona-Q4-blog-thumb-300x157.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Alona-Q4-blog-thumb-768x402.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Alona-Q4-blog-thumb.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-alona-booking-exposure-that-delivers\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Booking Exposure That Will Deliver This Q4<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-alona-booking-exposure-that-delivers\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Read More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-get-wish-list-ready\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\" class='uagb-image-ratio-inherit'><img width=\"640\" height=\"335\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Mei-blog-thumb-1024x536.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Mei-blog-thumb-1024x536.png 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Mei-blog-thumb-300x157.png 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Mei-blog-thumb-768x402.png 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Mei-blog-thumb.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-get-wish-list-ready\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Ensure Your Brand is Wish-List Ready for Q4 Shoppers<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-get-wish-list-ready\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Read More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-winning-the-deal-driven-customer\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\" class='uagb-image-ratio-inherit'><img width=\"640\" height=\"335\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb-1024x536.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb-300x157.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb-768x402.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Georgina-blog-thumb.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-winning-the-deal-driven-customer\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Black Friday: Winning the Deal Driven Customer<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-winning-the-deal-driven-customer\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Read More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-leverage-dynamic-commissioning\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\" class='uagb-image-ratio-inherit'><img width=\"640\" height=\"335\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-9-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-9-1024x536.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-9-300x157.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-9-768x402.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-9.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-leverage-dynamic-commissioning\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Leverage Dynamic Commissioning to make your budget work smarter<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-leverage-dynamic-commissioning\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Read More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-gamify-the-customer-journey\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\" class='uagb-image-ratio-inherit'><img width=\"640\" height=\"335\" src=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8-1024x536.jpg 1024w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8-300x157.jpg 300w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8-768x402.jpg 768w, https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2018\/10\/Website-Blog-Thumbnail-8.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-gamify-the-customer-journey\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Gamify the Customer Journey: Driving Q4 Performance Through Affiliates<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-gamify-the-customer-journey\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Read More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Q4 Top Tip by Charlie Lynn, Head of Client Services at Webgains When you\u2019re in the thick of Q4, one word matters more than anything else: flexibility. Black Friday is the busiest and most competitive shopping period of the year, with brands fighting for visibility and customers overwhelmed with choice. To stand out, it\u2019s not [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.webgains.com\/public\/en\/q4-top-tip-flexibility-is-the-key-to-visibility\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":45,"featured_media":52261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":""},"categories":[433,429],"tags":[1349],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb.jpg",1200,628,false],"thumbnail":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb-150x150.jpg",150,150,true],"medium":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb-300x157.jpg",300,157,true],"medium_large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb-768x402.jpg",640,335,true],"large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb-1024x536.jpg",640,335,true],"xl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb.jpg",1200,628,false],"xxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb.jpg",1200,628,false],"xxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb.jpg",1200,628,false],"xxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb.jpg",1200,628,false],"xxxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb.jpg",1200,628,false],"1536x1536":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb.jpg",1200,628,false],"2048x2048":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/10\/Charlie-blog-thumb.jpg",1200,628,false]},"uagb_author_info":{"display_name":"Rob Atkinson","author_link":"https:\/\/www.webgains.com\/public\/author\/ratkinsonwebgains-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Q4 Top Tip by Charlie Lynn, Head of Client Services at Webgains When you\u2019re in the thick of Q4, one word matters more than anything else: flexibility. Black Friday is the busiest and most competitive shopping period of the year, with brands fighting for visibility and customers overwhelmed with choice. To stand out, it\u2019s not&hellip;","_links":{"self":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/52208"}],"collection":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/comments?post=52208"}],"version-history":[{"count":25,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/52208\/revisions"}],"predecessor-version":[{"id":54993,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/52208\/revisions\/54993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media\/52261"}],"wp:attachment":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media?parent=52208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/categories?post=52208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/tags?post=52208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}