{"id":53571,"date":"2025-11-26T12:27:49","date_gmt":"2025-11-26T12:27:49","guid":{"rendered":"https:\/\/www.webgains.com\/public\/?p=53571"},"modified":"2026-03-09T10:30:35","modified_gmt":"2026-03-09T10:30:35","slug":"why-affiliate-marketing-makes-perfect-sense-for-agencies","status":"publish","type":"post","link":"https:\/\/www.webgains.com\/public\/en\/why-affiliate-marketing-makes-perfect-sense-for-agencies\/","title":{"rendered":"Why Affiliate Marketing Makes Perfect Sense for Agencies"},"content":{"rendered":"\n

Every brand is constantly seeking to maximise growth while minimising risk. As an affiliate network, we partner with a wide range of marketing agencies who successfully achieve this through affiliate partnerships on Webgains. <\/p>\n\n\n\n

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Extend your clients’ growth potential – sign your agency up with Webgains today<\/h2>\n\n\n\n
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Join Webgains as an Agency<\/a><\/div>\n<\/div>\n\n\n\n
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For specialist performance or affiliate marketing agencies<\/a>, managing your clients\u2019 affiliate programs is a given. But any digital agency with ambitious clients looking for results should be doing the same. For marketing agencies that are new to affiliate marketing – or don\u2019t have the internal resources to support a new channel – we provide full affiliate account management through our dedicated Agency Support Team. <\/p>\n\n\n\n

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\u2014<\/strong> <\/em>Any agency with ambitious clients should be offering affiliate<\/em> \u2014<\/strong><\/h4>\n\n\n\n
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That\u2019s why affiliate marketing makes perfect sense for agencies. <\/p>\n\n\n\n

We\u2019ll assume you\u2019re familiar with the basics of affiliate marketing, how it works, and who\u2019s involved. If not, we\u2019d encourage you to check out this helpful introduction to the channel first.<\/a> <\/p>\n\n\n\n

Now you\u2019re ready for the good stuff. Here are six reasons<\/strong> agencies should be adding affiliates to their client\u2019s marketing mix: <\/p>\n\n\n\n

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1. Improve ROI<\/h3>\n\n\n\n

Brands ultimately pay agencies for results. The affiliate channel runs on a pay-for-performance model, meaning you only pay for completed actions – typically a website sale. This produces tangible results and massively reduces risk compared to channels like PPC and SEO, where spend can easily be wasted on ineffective campaigns. <\/p>\n\n\n\n

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2. Reach new audiences<\/h3>\n\n\n\n

The affiliate space is packed with partners who can promote your client\u2019s brand to new, relevant audiences, and even into new markets. This could be a niche blogger with a loyal following or an email partner with millions of student subscribers. In short, the affiliate world is your oyster. <\/p>\n\n\n\n

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\u2014<\/strong> <\/em>The affiliate world is your oyster<\/em> <\/strong>\u2014 <\/strong><\/h4>\n\n\n\n
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3. Complement other channels (or even replace them!)<\/h3>\n\n\n\n

Affiliates amplify brands\u2019 content marketing through authentic blogs, reviews, and social posts that boost organic visibility. They also support paid media by running their own PPC campaigns to increase coverage on competitive keywords. Influencers acting as affiliates combine brand awareness with measurable ROI, turning partnerships into performance-driven campaigns. <\/p>\n\n\n\n

Plus, affiliate content often includes backlinks that strengthen SEO, and tracking provides actionable insights to optimise your wider marketing mix across email, paid ads, and social. <\/p>\n\n\n\n

The breadth and flexibility of the affiliate channel is a huge asset to certain agencies \u2013 maybe as they can offer their clients exposure and expertise via channels they don\u2019t themselves provide. Or, perhaps because they can offer their clients access to the Swiss Army Knife of marketing channels \u2013 one that does it all – on a performance basis. You can read more about this concept in our previous blog article here.<\/a><\/p>\n\n\n\n

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\u2014<\/strong> <\/em>Affiliate is the Swiss Army Knife of marketing <\/em>\u2014<\/strong><\/h4>\n\n\n\n
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4. Increase scalability<\/h3>\n\n\n\n

Scaling most marketing channels usually means asking clients to increase investment upfront. Even if you\u2019re confident you can deliver results, this can be a tough sell. Clients want growth but are often risk-averse. They prefer accountable channels where they pay for results rather than potential. <\/p>\n\n\n\n

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\u2014<\/strong> Clients prefer accountable channels <\/em>\u2014<\/strong><\/h4>\n\n\n\n
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Affiliates offer a realistic route to scaling based on hard data, doubling down on partnerships that perform. Combine this with simpler routes into new markets and audiences, and you have an ideal, future-proof scenario to meet your client\u2019s goals. <\/p>\n\n\n\n

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5. Better data and insights<\/h3>\n\n\n\n

Affiliate tracking tells you exactly which partner drove a sale, and at which point of the customer journey, and how. When it comes to deciding where to focus to maximise performance, these insights are invaluable. One of the most effective ways to do this via Webgains is with our Customer Journey Report. Click here to find out more about this feature.<\/a><\/p>\n\n\n\n

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Above: Collecting our award alongside our certified agency partner EssenceMediacom at the 2025 European Affiliate Awards in Amsterdam<\/em><\/figcaption><\/figure>\n\n\n\n
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6. Boost brand recognition<\/h3>\n\n\n\n

The affiliate channel is also an effective PR tool. It not only boosts awareness but amplifies messaging. Partnerships with specific editorials or influencers (operating as publishers in the affiliate space) can be extremely powerful vehicles for this. <\/p>\n\n\n\n

One such example of a partner offering editorial access to brands on a performance basis if Linkby. You can partner with Linkby via Webgains and pay only for clicks back to your website from respected, high traffic editorial sites. These impressive titles include the likes of VICE, Buzzfeed, Mail Online, InStyle, ELLE, Refinery29, and The Independent. Click here to learn more about Linkby and how their platform works.<\/a><\/p>\n\n\n\n

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Webgains and Agency Certification <\/h2>\n\n\n\n

The most effective way to run brand affiliate programs is via an affiliate network. Networks like Webgains connect your client\u2019s brand with the world\u2019s top-performing affiliate partners. These partners can drive traffic and sales through countless methods – from niche influencers trusted by highly engaged audiences to voucher code giants with millions of subscribers. <\/p>\n\n\n\n

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AGENCY PARTNER TESTIMONIAL<\/h5>\n\n\n\n

\u201cWorking with Webgains has been an absolute game-changer<\/strong><\/em>. Their exceptional service and expertise<\/strong> in the affiliate marketing space have propelled our clients<\/strong> results to new heights.<\/em> We cannot recommend Webgains<\/strong> highly enough to any agency.\u201d<\/em><\/p>\n\n\n

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By combining your expertise with ours and leveraging our powerful platform, you\u2019ll create, manage, and scale affiliate programs for your clients that make affiliate their new favourite channel (and yours too!). <\/p>\n\n\n\n

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\u2014<\/strong> Affiliate will become your clients’ favourite channel <\/em>\u2014<\/strong><\/h4>\n\n\n\n
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Now, with our Agency Certification program<\/strong>, you can establish your business in the affiliate space as a trusted partner and expert. Certification unlocks multiple benefits – from improved commercial terms to exclusive affiliate and VIP event invitations. <\/p>\n\n\n\n

If you want to become a Webgains Certified Agency, you can enquire here<\/a>. <\/p>\n\n\n\n

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Join these and many other certified agencies on Webgains <\/h2>\n\n\n\n
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Get certified with Webgains<\/p>\n\n\n\n

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Enquire now<\/a><\/div>\n<\/div>\n\n\n\n
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Every brand is constantly seeking to maximise growth while minimising risk. As an affiliate network, we partner with a wide range of marketing agencies who successfully achieve this through affiliate partnerships on Webgains.  For specialist performance or affiliate marketing agencies, managing your clients\u2019 affiliate programs is a given. But any digital agency with ambitious clients […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":45,"featured_media":52967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":""},"categories":[32,1144],"tags":[1353],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/11\/Website-Blog-Thumbnail-10.jpg",1200,628,false],"thumbnail":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/11\/Website-Blog-Thumbnail-10-150x150.jpg",150,150,true],"medium":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/11\/Website-Blog-Thumbnail-10-300x157.jpg",300,157,true],"medium_large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/11\/Website-Blog-Thumbnail-10-768x402.jpg",640,335,true],"large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/11\/Website-Blog-Thumbnail-10-1024x536.jpg",640,335,true],"xl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/11\/Website-Blog-Thumbnail-10.jpg",1200,628,false],"xxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/11\/Website-Blog-Thumbnail-10.jpg",1200,628,false],"xxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/11\/Website-Blog-Thumbnail-10.jpg",1200,628,false],"xxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/11\/Website-Blog-Thumbnail-10.jpg",1200,628,false],"xxxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/11\/Website-Blog-Thumbnail-10.jpg",1200,628,false],"1536x1536":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/11\/Website-Blog-Thumbnail-10.jpg",1200,628,false],"2048x2048":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2025\/11\/Website-Blog-Thumbnail-10.jpg",1200,628,false]},"uagb_author_info":{"display_name":"Rob Atkinson","author_link":"https:\/\/www.webgains.com\/public\/author\/ratkinsonwebgains-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Every brand is constantly seeking to maximise growth while minimising risk. As an affiliate network, we partner with a wide range of marketing agencies who successfully achieve this through affiliate partnerships on Webgains.  For specialist performance or affiliate marketing agencies, managing your clients\u2019 affiliate programs is a given. But any digital agency with ambitious clients…","_links":{"self":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/53571"}],"collection":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/comments?post=53571"}],"version-history":[{"count":4,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/53571\/revisions"}],"predecessor-version":[{"id":54983,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/53571\/revisions\/54983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media\/52967"}],"wp:attachment":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media?parent=53571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/categories?post=53571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/tags?post=53571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}