It\u2019s the final countdown!<\/p>\n
We\u2019re fast approaching 2020, but before taking the time to reflect on 2019, we wanted to share our hints & tips for making the most of the final few shopping days before Christmas.<\/p>\n
Reviewing data from UK Decembers past (2017, 2018), the period between 20th<\/sup> \u2013 25th<\/sup> reveals diminishing sales, as advertiser delivery date deadlines begin to cut off. However, this represents a significant opportunity for those with \u2018Next Day\u2019 or \u2018e-Gift\u2019 offers, which set them apart from the competition. Many content and voucher publishers highlight last minute gifting ideas to their audiences over these days, so it\u2019s always worth flagging this option if your brand can facilitate deliveries over this period.<\/p>\n As is traditional, Boxing Day sees a spike in sales, however in 2017, the 28th<\/sup> was the highest revenue driving date in December, and in 2018 it was the 27th<\/sup>. So, don\u2019t panic if you\u2019ve missed out on placements on the 26th<\/sup> \u2013 look out for newsletters, articles and posts scheduled later in the month.<\/p>\n Our analysis shows another peak in sales on 2nd<\/sup> and 3rd<\/sup> of January, so if you already have your content plan for Q1, it\u2019s definitely worth communicating this to your affiliates ahead of New Years Day, to ensure you don\u2019t bypass this chance to further uplift sales.<\/p>\n In terms of top trending advertisers, Webgains UK tracked uplifts in sales over the Christmas\/New Years\u2019 period in 2017 and 2018 for Electronics, Outdoor & Fashion retailers \u2013 with Electronics in particular showing there is still high demand in this sector, even after Black Friday Week<\/a>.<\/p>\n Speaking of Black Friday, Webgains recorded strong YoY growth driven by CSS, Technology and Content affiliates, which we expect to continue until the end of 2019, based on early December performance.<\/p>\n Overall, our historical analysis shows there can be real rewards between Christmas and New Year, so if you\u2019re looking to maximise results over this period, please reach out to your Webgains contacts for support in securing the best exposure.<\/p>\n","protected":false},"excerpt":{"rendered":" It\u2019s the final countdown! We\u2019re fast approaching 2020, but before taking the time to reflect on 2019, we wanted to share our hints & tips for making the most of the final few shopping days before Christmas. Reviewing data from UK Decembers past (2017, 2018), the period between 20th \u2013 25th reveals diminishing sales, as […]<\/p>\n