{"id":6136,"date":"2020-04-21T10:26:31","date_gmt":"2020-04-21T10:26:31","guid":{"rendered":"https:\/\/www.webgains.com\/public\/?p=6136"},"modified":"2020-04-21T15:39:07","modified_gmt":"2020-04-21T15:39:07","slug":"publisher-spotlight-upsellit","status":"publish","type":"post","link":"https:\/\/www.webgains.com\/public\/en\/publisher-spotlight-upsellit\/","title":{"rendered":"PUBLISHER SPOTLIGHT – UpSellit"},"content":{"rendered":"

Welcome to our Publisher Spotlight, could<\/span><\/b>\u00a0you please introduce yourself?<\/span><\/b>\u00a0<\/span><\/p>\n

My name is Rich Greenwell and I am the Commercial Director for\u00a0<\/span>UpSellit<\/span>\u00a0in Europe and Asia.\u202f<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

N<\/span><\/b>ice to meet you<\/span><\/b>\u00a0Rich<\/span><\/b>, could<\/span><\/b>\u00a0you\u00a0<\/span><\/b>tell us more about\u00a0<\/span><\/b>UpSellit<\/span><\/b>\u00a0&\u00a0<\/span><\/b>it<\/span><\/b>s core<\/span><\/b>\u00a0business values?<\/span><\/b>\u00a0<\/span><\/p>\n

We are an onsite conversion technology company that specialises in working with\u202fadvertisers to understand\u202fwhat their pain points are when it comes to conversion, and then coming up with solutions to help.\u202f<\/span>\u00a0<\/span><\/p>\n

Put simply we have nearly 900 different ways that our technology solutions can help advertisers with their goals. These strategies help across\u00a0<\/span>a number of<\/span>\u00a0areas, from new leads and sales, to increasing the AOV within a\u00a0<\/span>customer\u2019s<\/span>\u00a0basket, to helping advertisers with customer loyalty.\u202f<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Wow that\u2019s a lot of ways! So<\/span><\/b>,<\/span><\/b>\u00a0w<\/span><\/b>hat are the biggest benefits for an advertiser working with\u00a0<\/span><\/b>UpSellit<\/span><\/b>?<\/span><\/b>\u00a0<\/span><\/p>\n

There are two key differences between\u00a0<\/span>UpSellit<\/span>\u00a0and other publishers in the space:\u00a0<\/span>UpSellit\u2019<\/span>s<\/span>\u00a0<\/span>technology and its dedication to results. A lot of the time, when comparing publishers, the technology and solutions can look the same from one to the next, but those are just the graphics. While we\u2019re proud of the incredible work our talented\u00a0<\/span>design team produces, it\u2019s the technology behind our solutions that produces such incredible results.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

A<\/span><\/b>bout your audience<\/span><\/b>,<\/span><\/b>\u00a0what types of advertisers do you work best with?<\/span><\/b>\u00a0<\/span><\/p>\n

Whilst we are particularly strong in retail and consumer electronics, the sheer volume of our solutions means that we can work across all verticals. Ultimately for us, it\u2019s all about understanding what the advertiser\u2019s needs are, and working with them to come up with personalized solutions to match.\u202f<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Sounds great Rich, so w<\/span><\/b>hat makes\u00a0<\/span><\/b>UpSellit<\/span><\/b>\u00a0an exciting company?<\/span><\/b>\u00a0<\/span><\/p>\n

We have been in the business for 15 years now and as the industry has grown, we have been at the forefront of its technological advancements, continuing to test new campaigns and ideas with our clients. To that point, we very much act as an extension of an advertisers marketing team, offering an agency type service to our clients and allowing them to focus on other tasks whilst we get to work on helping them achieve their goals. Working towards a CPA model, it\u2019s absolutely in our interests to work quickly and efficiently for our clients, and to that point, we can get campaigns up and running within a couple of weeks.<\/span>\u00a0<\/span><\/p>\n

Our team has also delivered some incredible out of the box campaigns for our advertisers based on using data to help drive customer urgency, such as low stock alerts, countdowns, and timers.\u202f<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Any exciting plans coming up\u00a0<\/span><\/b>for\u00a0<\/span><\/b>UpSellit<\/span><\/b>\u00a0in the<\/span><\/b>\u00a0next 12 months?<\/span><\/b>\u00a0<\/span><\/p>\n

UpSellit\u2019s<\/span>\u00a0technology is constantly evolving and we have seen tremendous innovation at the hands of our founder and CEO, Chris Wampler. Over the next 12 months, we expect more of the same industry-leading innovation. One of the most exciting technologies we\u2019ve fine-tuned and always suggest to advertisers that want to prove incrementality is our Control Groups.<\/span>\u00a0<\/span><\/p>\n

Control Groups are one of the most exciting features we offer, as they are extremely\u00a0<\/span>data driven<\/span>. Control Groups are random segments of traffic that are not eligible for\u00a0<\/span>UpSellit\u2019s<\/span>\u00a0solutions. They provide an accurate comparison of how\u00a0<\/span>UpSellit\u2019s<\/span>\u00a0strategies are affecting conversion rates, average order values, and customer lifetime value. They also provide a great side-by-side comparison of a site with and without our solutions. In short, Control Groups effectively measure the impact\u00a0<\/span>UpSellit\u2019s<\/span>\u00a0solutions have while leaving the parameters and controls within the hands of our clients.\u202f \u202f<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Where do you think the Affiliate space<\/span><\/b>\u00a0is<\/span><\/b>\u00a0heading to in the next year and what\u00a0<\/span><\/b>would you say are<\/span><\/b>\u00a0the main market disruptions?<\/span><\/b>\u00a0<\/span><\/p>\n

The market continues to grow and to be the most cost effective for any advertiser and I don\u2019t see any sign of that slowing down. Automation is becoming more and more prevalent in our industry and as time goes on, this if done correctly can be great for a very much people led industry, meaning account managers can spend their efforts on optimising their campaigns.\u202f<\/span>\u00a0<\/span><\/p>\n

For us, as we are still very much new to the European market, we are hoping to make an impact as well.\u202f<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

We are sure you will make a great impact, so w<\/span><\/b>hat is the most exciting time of year for you as a business?<\/span><\/b>\u00a0<\/span><\/p>\n

It sounds obvious but Black Friday and Christmas is obviously huge for us, but again the beauty of our solutions mean that we can work effectively with advertisers at any time of year. We have in-house marketing resources that allow us to reference effective marketing strategies to implement for advertisers across any season. Since most major occasions and holidays see high spend, we can help advertisers pick from\u00a0<\/span>a number of<\/span>\u00a0<\/span>campaigns to implement throughout the year.\u202f<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Is there anything else you\u2019d like our customers to know?<\/span><\/b>\u00a0<\/span><\/p>\n

We\u2019ve been doing this for 15 years now, so we are confident that we can replicate what has worked for us in the US here in the EMEA region. We understand advertisers have concerns about utilising on site technology as they don\u2019t want to see their site dominated by continuous pop ups. By utilising our technology and rules we can deliver the best possible ROI for the minimal consumer disruption.\u202f<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

And finally, w<\/span><\/b>hat is one fun fact about your business?<\/span><\/b>\u00a0<\/span><\/p>\n

We\u2019re called\u00a0<\/span>UpSellit<\/span>\u00a0<\/span>as\u00a0<\/span>our business started as a chat bot intended to up-sell online shoppers. Over time, we discovered that by engaging abandoning shoppers, our chat agents could address the reasons for site abandonment and convince people to come back and complete their purchases.<\/span>\u00a0<\/span><\/p>\n

Using the\u00a0<\/span>insights,<\/span>\u00a0we were collecting, we began experimenting with new conversion strategies. We built out an analytics engine, email and mobile retargeting solutions and a website personalization platform. As a result,\u00a0<\/span>UpSellit<\/span>\u00a0now hosts a suite of industry-leading solutions that are used by some of the world\u2019s biggest brands.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

A great name and very interesting backstory. Thanks for taking the time to speak to us\u00a0<\/span><\/b>Rich!<\/span><\/b>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Welcome to our Publisher Spotlight, could\u00a0you please introduce yourself?\u00a0 My name is Rich Greenwell and I am the Commercial Director for\u00a0UpSellit\u00a0in Europe and Asia.\u202f\u00a0 \u00a0 Nice to meet you\u00a0Rich, could\u00a0you\u00a0tell us more about\u00a0UpSellit\u00a0&\u00a0its core\u00a0business values?\u00a0 We are an onsite conversion technology company that specialises in working with\u202fadvertisers to understand\u202fwhat their pain points are when it […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":45,"featured_media":6156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":""},"categories":[40],"tags":[232,236,234],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/04\/linked-in-pic-2.jpeg",190,190,false],"thumbnail":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/04\/linked-in-pic-2-150x150.jpeg",150,150,true],"medium":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/04\/linked-in-pic-2.jpeg",190,190,false],"medium_large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/04\/linked-in-pic-2.jpeg",190,190,false],"large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/04\/linked-in-pic-2.jpeg",190,190,false],"xl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/04\/linked-in-pic-2.jpeg",190,190,false],"xxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/04\/linked-in-pic-2.jpeg",190,190,false],"xxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/04\/linked-in-pic-2.jpeg",190,190,false],"xxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/04\/linked-in-pic-2.jpeg",190,190,false],"xxxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/04\/linked-in-pic-2.jpeg",190,190,false],"1536x1536":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/04\/linked-in-pic-2.jpeg",190,190,false],"2048x2048":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/04\/linked-in-pic-2.jpeg",190,190,false]},"uagb_author_info":{"display_name":"Rob Atkinson","author_link":"https:\/\/www.webgains.com\/public\/author\/ratkinsonwebgains-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Welcome to our Publisher Spotlight, could\u00a0you please introduce yourself?\u00a0 My name is Rich Greenwell and I am the Commercial Director for\u00a0UpSellit\u00a0in Europe and Asia.\u202f\u00a0 \u00a0 Nice to meet you\u00a0Rich, could\u00a0you\u00a0tell us more about\u00a0UpSellit\u00a0&\u00a0its core\u00a0business values?\u00a0 We are an onsite conversion technology company that specialises in working with\u202fadvertisers to understand\u202fwhat their pain points are when it…","_links":{"self":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/6136"}],"collection":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/comments?post=6136"}],"version-history":[{"count":0,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/6136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media\/6156"}],"wp:attachment":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media?parent=6136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/categories?post=6136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/tags?post=6136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}