{"id":6401,"date":"2020-06-03T09:48:50","date_gmt":"2020-06-03T09:48:50","guid":{"rendered":"https:\/\/www.webgains.com\/public\/?p=6401"},"modified":"2020-06-04T14:41:42","modified_gmt":"2020-06-04T14:41:42","slug":"publisher-spotlight-nmpi","status":"publish","type":"post","link":"https:\/\/www.webgains.com\/public\/en\/publisher-spotlight-nmpi\/","title":{"rendered":"Publisher Spotlight &#8211; NMPi by Incubeta"},"content":{"rendered":"<p><b><span data-contrast=\"auto\">Welcome to our Publisher Spotlight!\u00a0<\/span><\/b><b><span data-contrast=\"auto\">C<\/span><\/b><b><span data-contrast=\"auto\">ould<\/span><\/b><b><span data-contrast=\"auto\">\u00a0you please introduce yourself?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Hi, my name is Callum Kennelly, I\u2019m a Senior Partnerships Executive here at NMPi by Incubeta and have been at the company for over a year now. In that\u00a0<\/span><span data-contrast=\"auto\">time,<\/span><span data-contrast=\"auto\">\u00a0I have seen a lot of changes to the company, like a completely new office in Old Street as well as t<\/span><span data-contrast=\"auto\">he more recent transition to working from home.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">My role at\u00a0<\/span>NMPi by Incubeta\u00a0<span data-contrast=\"auto\">is to be the first point of contact between a brand and our services; help to define a strategy and then supporting with the on-boarding process.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Nice to meet you Callum, could<\/span><\/b><b><span data-contrast=\"auto\">\u00a0you\u00a0<\/span><\/b><b><span data-contrast=\"auto\">tell us more about<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">NMPi by Incubeta<\/span><\/b><b><span data-contrast=\"auto\">\u00a0and its business values?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:480,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">NMPi by Incubeta is an international digital mark<\/span><span data-contrast=\"auto\">eting agency, with a heritage rooted in performance marketing. When we started in 2004, we were a paid-on-performance a<\/span><span data-contrast=\"auto\">g<\/span><span data-contrast=\"auto\">ency, and that mindset has stayed with us ever since.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:480,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Our performance model means that we cover the cost of your digital campaigns and o<\/span><span data-contrast=\"auto\">nly receive payment in the form of commission when we meet your KPIs. By only receiving payment when we deliver results, we\u2019re truly incentivised to fully immerse ourselves in your campaigns and drive success for everyone involved.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:480,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Our performance mindset\u00a0<\/span><span data-contrast=\"auto\">has been translated across all of our services; defining the way that we set up and optimise campaigns across paid search, CSS, display and paid social.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:180,&quot;335559739&quot;:180,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">What\u00a0<\/span><\/b><b><span data-contrast=\"auto\">would you say are<\/span><\/b><b><span data-contrast=\"auto\">\u00a0the biggest benefits for an advertiser working with\u00a0<\/span><\/b><b><span data-contrast=\"auto\">NMPi by Incubeta<\/span><\/b><b><span data-contrast=\"auto\">?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:480,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We offer a whole range of paid media services that would ordinarily require huge budgets from the advertiser. This means we can offer a 100% risk-free service where our clients know<\/span><span data-contrast=\"auto\">\u00a0exactly what they\u2019re getting for their money. Plus, our teams are incentivised to drive the best possible results and are constantly striving to find new ways of giving our clients a competitive advantage.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:220,&quot;335559739&quot;:460,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">No tech fees, no hidden costs. A 100% risk-free\u00a0<\/span><span data-contrast=\"auto\">way to make the most of paid media.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:220,&quot;335559739&quot;:460,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">Sounds great Callum! Can you tell<\/span><\/b><b><span data-contrast=\"auto\">\u00a0us about your audience and what types of advertisers\u00a0<\/span><\/b><b><span data-contrast=\"auto\">you work best with?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:480,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With our wide-ranging catalogue of services, we\u2019re able to support each and every type of advertiser &#8211; whether you\u2019re a retailer or an e-l<\/span><span data-contrast=\"auto\">earning provider. Of course, some verticals will be suited to certain services, so we like to work with the advertiser to find a full solution to sure their needs and help them achieve their business goals.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:480,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">W<\/span><\/b><b><span data-contrast=\"auto\">hat makes\u00a0<\/span><\/b><b><span data-contrast=\"auto\">NMPi by Incubeta<\/span><\/b><b><span data-contrast=\"auto\">\u00a0an exciting company?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:480,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ou<\/span><span data-contrast=\"auto\">r business is\u00a0<\/span><span data-contrast=\"auto\">fuelled<\/span><span data-contrast=\"auto\">\u00a0by data, which we use to deliver incredibly granular and relevant campaigns for our clients. We provide a personalised service that gives them access to the best technology and bespoke tools to help them achieve their business goals. T<\/span><span data-contrast=\"auto\">his includes:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Proxima Nova\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Feeds &#8211; we ensure feeds are set up effectively so they can pull through all essential data &#8211; margin data, stock availability etc &#8211; to help inform optimisation decisions.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Proxima Nova\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">External data sources &#8211; we make the most of external data sources to<\/span><span data-contrast=\"auto\">\u00a0inform our bidding decisions; for example, we have an algorithm to change our bids based on player form for a sports client. We evaluate the external factors that will affect a client\u2019s business and incorporate this into our bidding and creative decision-<\/span><span data-contrast=\"auto\">making.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Proxima Nova\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">NMPinsights &#8211; we have our own proprietary technology which monitors competitor behaviour and these insights can then inform our strategy. This platform also has additional capabilities such as evaluating worldwide opportunities for a client and gathering d<\/span><span data-contrast=\"auto\">ata on the top-performing elements for campaigns.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Proxima Nova\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Bespoke tools &#8211; Our in-house product development team often builds bespoke tools and platforms to suit the specific requirements and targets of our clients when they arise, such as integrating external dat<\/span><span data-contrast=\"auto\">a sources into your campaigns.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Has NMPi by Incubeta got any<\/span><\/b><b><span data-contrast=\"auto\">\u00a0exciting plans coming up in the next 12 months?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:480,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As I\u2019m sure you are aware, in this current climate a lot of different verticals are going to be tackling the next few months in a number of different ways. From an N<\/span><span data-contrast=\"auto\">MPi by Incubeta perspective, we find ourselves in a place where we\u2019re able to provide support and help guide advertisers through these uncertain few months.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:180,&quot;335559739&quot;:180,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The plans and the strategies we have in place have been created around the inevitable effect COVID-19 is havin<\/span><span data-contrast=\"auto\">g on each advertiser and the support we can provide a brand could be the difference between an advertiser maintaining a good level of exposure whilst driving sales and potentially not because of the costs of doing so.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:180,&quot;335559739&quot;:180,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">Thanks Callum, so with regards to the current effect Covid-19 is having, w<\/span><\/b><b><span data-contrast=\"auto\">here do you think the Affiliate s<\/span><\/b><b><span data-contrast=\"auto\">pace is heading to in the next year and what<\/span><\/b><b><span data-contrast=\"auto\">\u00a0would you say<\/span><\/b><b><span data-contrast=\"auto\">\u00a0are the main market disruptions?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:480,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">My thoughts on where the affiliate space is heading have certainly changed over the last few months with an already reactive world becoming even more so now with Covid-19. As a company, we\u2019re doing everything we can do to make sure we\u2019re on top of this but<\/span><span data-contrast=\"auto\">\u00a0with so much uncertainty the approach I\u2019m personally taking is one week at a time.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:480,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">From an NMPi by Incubeta perspective, we see the affiliate space being vital to keeping a brand seen and exposed to new customers with the performance model being a risk-free way of d<\/span><span data-contrast=\"auto\">riving sales. With that being said the main disrupters in my eyes will be any publishers that can deliver results on a risk-free model and also any publisher that has nailed down an effective and efficient working from home environment, given that this is\u00a0<\/span><span data-contrast=\"auto\">now the new normal. If a publisher is struggling with the change in work\u00a0<\/span><span data-contrast=\"auto\">culture,<\/span><span data-contrast=\"auto\">\u00a0then how can they cope with driving performance for advertisers?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:480,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">What is the most exciting time of year for you as a business?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:480,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Because of the number of different brands in di<\/span><span data-contrast=\"auto\">fferent verticals that we work with, each month brings new exciting opportunities. It\u2019s really interesting to see when different verticals pick up in terms of performance and I\u2019m very lucky to be in a business where no two months are the same!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:480,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Is there anything else you\u2019d like our customers to know?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We have created a\u00a0<\/span><a href=\"https:\/\/nmpidigital-dot-yamm-track.appspot.com\/Redirect?ukey=1Q_YrHOMaWdKqFitaQT-WgdmNcDeGbqwDz2S0MtbEyDQ-1097656623&amp;key=YAMMID-58907192&amp;link=https%3A%2F%2Fwww.incubeta.com%2Fresource-hub%2F\"><span data-contrast=\"auto\">Covid-19 Resource Hub<\/span><\/a><span data-contrast=\"auto\">\u00a0which is a great way to keep up to date with everything that&#8217;s going on day by day and whilst we\u2019re all working remotely we\u2019ll be holding several webinars in the coming weeks and months that will pop up on the resource hub so feel free to attend.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">That\u2019s such a great resource, thanks for sharing! Finally, w<\/span><\/b><b><span data-contrast=\"auto\">hat is<\/span><\/b><b><span data-contrast=\"auto\">\u00a0one fun fact about NMPi by Incubeta<\/span><\/b><b><span data-contrast=\"auto\">?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At the start of April, we began an internal \u2018Grateful April\u2019 campaign where each employee was nominated to post something that they\u2019re grateful for each day. It was an amazing way to keep in touch with the teams not just\u00a0<\/span><span data-contrast=\"auto\">based in the UK but globally. A personal favourite of mine was the views of the Welsh valleys that one of our Customer Success Analyst posted.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">That\u2019s a great campaign, we love it! Definitely something we may try too!\u00a0<\/span><\/b><b><span data-contrast=\"auto\">Thanks Callum<\/span><\/b><b><span data-contrast=\"auto\">\u00a0for taking the time<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to our Publisher Spotlight!\u00a0Could\u00a0you please introduce yourself?\u00a0 Hi, my name is Callum Kennelly, I\u2019m a Senior Partnerships Executive here at NMPi by Incubeta and have been at the company for over a year now. In that\u00a0time,\u00a0I have seen a lot of changes to the company, like a completely new office in Old Street as [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.webgains.com\/public\/en\/publisher-spotlight-nmpi\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":45,"featured_media":6402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":""},"categories":[40],"tags":[243,277,279,275,236],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Callum.jpg",2500,2500,false],"thumbnail":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Callum-150x150.jpg",150,150,true],"medium":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Callum-300x300.jpg",300,300,true],"medium_large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Callum-768x768.jpg",640,640,true],"large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Callum-1024x1024.jpg",640,640,true],"xl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Callum.jpg",1600,1600,false],"xxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Callum.jpg",2200,2200,false],"xxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Callum.jpg",2500,2500,false],"xxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Callum.jpg",2500,2500,false],"xxxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Callum.jpg",2500,2500,false],"1536x1536":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Callum.jpg",1536,1536,false],"2048x2048":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Callum.jpg",2048,2048,false]},"uagb_author_info":{"display_name":"Rob Atkinson","author_link":"https:\/\/www.webgains.com\/public\/author\/ratkinsonwebgains-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Welcome to our Publisher Spotlight!\u00a0Could\u00a0you please introduce yourself?\u00a0 Hi, my name is Callum Kennelly, I\u2019m a Senior Partnerships Executive here at NMPi by Incubeta and have been at the company for over a year now. In that\u00a0time,\u00a0I have seen a lot of changes to the company, like a completely new office in Old Street as&hellip;","_links":{"self":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/6401"}],"collection":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/comments?post=6401"}],"version-history":[{"count":0,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/6401\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media\/6402"}],"wp:attachment":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media?parent=6401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/categories?post=6401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/tags?post=6401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}