{"id":6425,"date":"2020-06-11T11:17:16","date_gmt":"2020-06-11T11:17:16","guid":{"rendered":"https:\/\/www.webgains.com\/public\/?p=6425"},"modified":"2020-06-11T11:17:16","modified_gmt":"2020-06-11T11:17:16","slug":"publisher-spotlight-immediate-media","status":"publish","type":"post","link":"https:\/\/www.webgains.com\/public\/en\/publisher-spotlight-immediate-media\/","title":{"rendered":"Publisher Spotlight – Immediate Media"},"content":{"rendered":"


\nWelcome could<\/span><\/b>\u00a0you please introduce yourse<\/span><\/b>lves<\/span><\/b>?<\/span><\/b>\u00a0<\/span><\/p>\n

Hi I’m Jordana\u00a0<\/span>Widt<\/span>\u00a0an\u00a0<\/span>E<\/span>xecutive\u00a0<\/span>A<\/span>ssistant<\/span>\u00a0at Immediate Media.<\/span><\/p>\n

And I’m Sophie Mills-Thomas and I’m a\u00a0<\/span>S<\/span>ales\u00a0<\/span>R<\/span>epresentative here at Immediate.<\/span><\/p>\n

Nice to meet you both!\u00a0<\/span><\/b>C<\/span><\/b>ould<\/span><\/b>\u00a0you\u00a0<\/span><\/b>tell us more about<\/span><\/b>\u00a0<\/span><\/b>Immediate\u00a0<\/span><\/b>and<\/span><\/b>\u00a0your core<\/span><\/b>\u00a0business values<\/span><\/b>?<\/span><\/b>\u00a0<\/span><\/p>\n

Immediate is the special interest content and platform company. Our fast-growing, multi-platform media business is home to over 1,400 people across eight divisions.<\/span>\u00a0<\/span><\/p>\n

Our business values can be summed up in<\/span>\u00a0three words: Content. Passion. Engagement. Our focus is to help our audiences get the most out of the things they love, whatever they spend their time and energy on.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Sounds great, so w<\/span><\/b>hat are the biggest benefits for an advertiser working with your company?<\/span><\/b>\u00a0<\/span><\/p>\n

Experience and passion are key factors to the work we do<\/span>\u00a0benefiting both our advertisers and clients<\/span>.\u00a0<\/span><\/b>We own and operate some of the best-loved brands in the UK. And we only focus on special interest markets, engaging over 26 million passionate consumers each month, offering them world-class content and innovative new products and services.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Can you tell us more a<\/span><\/b>bout your audience and what types of advertisers do you work best with?<\/span><\/b>\u00a0<\/span><\/p>\n

O<\/span>ur audience<\/span>s are<\/span>\u00a0a passionate and engaged generation wealth segment.<\/span>\u00a0<\/span>83% of our audience is ABC1\u00a0<\/span>who prefer to spend money on quality goods.\u00a0<\/span>\u00a0Segments who have worked well across brands include travel,\u00a0<\/span>gardening,<\/span>\u00a0and wine.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

What makes your business an exciting company?<\/span><\/b>\u00a0<\/span><\/p>\n

Immediate Media is always growing.\u00a0<\/span>Recently we have acquired an events branch and some new home and lifestyle titles. We are innovative<\/span>,<\/span>\u00a0running everything from small classified sections in our magazines to large scale cross platform campaigns for Lego.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

That all sounds great, have you got a<\/span><\/b>ny exciting plans coming up in the next 12 months?<\/span><\/b>\u00a0<\/span><\/p>\n

We are in negotiations with RSPB to implement a rewards\u00a0<\/span>scheme to their members. However as with many businesses at this uncertain time, we are taking everything one day at a time.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

And w<\/span><\/b>hat is the most exciting time of year for you as a business?<\/span><\/b>\u00a0<\/span><\/p>\n

Definitely Christmas, this is where we see a huge increase of members engaging with the<\/span>\u00a0<\/span>magazine\/online content and advertising alike. This heightened engagement gives us an opportunity to run new campaigns.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Where do you think is the Affiliate space heading to in the next year and what are the main market disruptions?<\/span><\/b>\u00a0<\/span><\/p>\n

We have seen massive wins and losses in our current schemes. We are seeing\u00a0<\/span>home-delivery\u00a0<\/span>brands that were overrun with orders are now starting to return to normal<\/span>\u00a0and begin marketing campaigns that were paused. M<\/span>embers are continuing to remain loyal\u00a0<\/span>to these brands.\u00a0<\/span>There is still uncertainty from b<\/span>rands that struggled after\u00a0<\/span>the lockdown.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Is there anything else you\u2019d like our customers to know?<\/span><\/b>\u00a0<\/span><\/p>\n

\u00a0<\/span>We\u2019re more than happy to discuss bespoke advertising opportunities to reach our targeted and engaged audiences.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Thanks all, and lastly w<\/span><\/b>hat is one fun fact about your business?<\/span><\/b>\u00a0<\/span><\/p>\n

\u00a0<\/span>We\u2019re in Bristol!\u00a0<\/span>We are currently closed due to Covid-19, however when we reopen y<\/span>ou are more than welcome to arrange to come and see us face to face in our new office in the centre, equipped with our very own caf\u00e9<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Amazing! We will definitely be popping in wh<\/span><\/b>en you reopen for a coffee catch up!\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Welcome could\u00a0you please introduce yourselves?\u00a0 Hi I’m Jordana\u00a0Widt\u00a0an\u00a0Executive\u00a0Assistant\u00a0at Immediate Media. And I’m Sophie Mills-Thomas and I’m a\u00a0Sales\u00a0Representative here at Immediate. Nice to meet you both!\u00a0Could\u00a0you\u00a0tell us more about\u00a0Immediate\u00a0and\u00a0your core\u00a0business values?\u00a0 Immediate is the special interest content and platform company. Our fast-growing, multi-platform media business is home to over 1,400 people across eight divisions.\u00a0 Our business […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":45,"featured_media":6455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":""},"categories":[40],"tags":[209,289,236],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Immediate-Media-Logo-04.jpg",1840,1028,false],"thumbnail":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Immediate-Media-Logo-04-150x150.jpg",150,150,true],"medium":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Immediate-Media-Logo-04-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Immediate-Media-Logo-04-768x429.jpg",640,358,true],"large":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Immediate-Media-Logo-04-1024x572.jpg",640,358,true],"xl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Immediate-Media-Logo-04.jpg",1600,894,false],"xxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Immediate-Media-Logo-04.jpg",1840,1028,false],"xxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Immediate-Media-Logo-04.jpg",1840,1028,false],"xxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Immediate-Media-Logo-04.jpg",1840,1028,false],"xxxxxl":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Immediate-Media-Logo-04.jpg",1840,1028,false],"1536x1536":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Immediate-Media-Logo-04.jpg",1536,858,false],"2048x2048":["https:\/\/www.webgains.com\/public\/wp-content\/uploads\/2020\/06\/Immediate-Media-Logo-04.jpg",1840,1028,false]},"uagb_author_info":{"display_name":"Rob Atkinson","author_link":"https:\/\/www.webgains.com\/public\/author\/ratkinsonwebgains-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Welcome could\u00a0you please introduce yourselves?\u00a0 Hi I’m Jordana\u00a0Widt\u00a0an\u00a0Executive\u00a0Assistant\u00a0at Immediate Media. And I’m Sophie Mills-Thomas and I’m a\u00a0Sales\u00a0Representative here at Immediate. Nice to meet you both!\u00a0Could\u00a0you\u00a0tell us more about\u00a0Immediate\u00a0and\u00a0your core\u00a0business values?\u00a0 Immediate is the special interest content and platform company. Our fast-growing, multi-platform media business is home to over 1,400 people across eight divisions.\u00a0 Our business…","_links":{"self":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/6425"}],"collection":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/comments?post=6425"}],"version-history":[{"count":0,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/posts\/6425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media\/6455"}],"wp:attachment":[{"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/media?parent=6425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/categories?post=6425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webgains.com\/public\/wp-json\/wp\/v2\/tags?post=6425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}