Lovehoney's Affiliate program

Lovehoney is the UK's favourite online sex shop and winner of The Queen's Award for Enterprise. We have everything you need for a fulfilling sex life, including sex toys, sexy lingerie, sexy gifts for couples and essentials like condoms and lubricants. We offer free delivery on orders over £40, free returns, customer care around-the-clock, expert advice and over 243,000 sex toy reviews.

We're proud to offer exceptional customer support 24/7 and have been rated "Outstanding!" in more than 80,000 independent customer reviews. In fact, we've been reviewed and rated more times than any other adult retailer! There's a wide range of buying advice and product videos to help choose the perfect product, plus a welcoming community on our forums with over 70,000 people signed up where customers can discuss relationships and sex toys in a fun way.

We're on TV! You may have seen us in the hour-long fly-on-the-wall documentary More Sex Please, We're British, or our six-episode series entitled The Joy of Sex Toys. Next stop, Hollywood!

Lovehoney delivers great conversions by offering customers: 

- The lowest prices around and the widest choice available - we send out more than 16,000 orders a ... View More

Lovehoney's Affiliate program

Lovehoney is the UK's favourite online sex shop and winner of The Queen's Award for Enterprise. We have everything you need for a fulfilling sex life, including sex toys, sexy lingerie, sexy gifts for couples and essentials like condoms and lubricants. We offer free delivery on orders over £40, free returns, customer care around-the-clock, expert advice and over 243,000 sex toy reviews.

We're proud to offer exceptional customer support 24/7 and have been rated "Outstanding!" in more than 80,000 independent customer reviews. In fact, we've been reviewed and rated more times than any other adult retailer! There's a wide range of buying advice and product videos to help choose the perfect product, plus a welcoming community on our forums with over 70,000 people signed up where customers can discuss relationships and sex toys in a fun way.

We're on TV! You may have seen us in the hour-long fly-on-the-wall documentary More Sex Please, We're British, or our six-episode series entitled The Joy of Sex Toys. Next stop, Hollywood!

Lovehoney delivers great conversions by offering customers: 

- The lowest prices around and the widest choice available - we send out more than 16,000 orders a week!

- Loads of sexy special offers that are regularly changing

- Deal of the Day with special offers on sex toys, sexy lingerie, erotic gifts and bedroom bondage

- FREE delivery on everything when you spend just £40 - all our parcels are tracked as standard (meaning no lost parcels), and if you place an order before 5.30pm it'll be dispatched the same day

- FREE returns policy, meaning you can return anything, for any reason, 1 Year Product Guarantee

- Award-winning customer care and loads of great advice, product reviews and videos

- Discreet statements and secure ordering - all Lovehoney parcels are sent in plain packaging

- Exclusive range of own brand toys and lingerie

- Fifty Shades of Grey The Official Pleasure Collection, approved by E L James. Lovehoney has worked closely with the renowned author to make a sophisticated collection of bondage, sex toys and accessories.

- Get advice, tips and toys from the UK's leading sex expert and author Tracey Cox - only at Lovehoney

- We've gone all green - we launched the world's first sex toy recycling scheme, Rabbit Amnesty, and we also offset our carbon emissions annually!

Our affiliates receive:

- A generous commission structure and 30 day cookie

* New Customers - own-brand : 19%

* Existing Customers - own-brand : 13%

* New Customers - all products (ex own brand): 16%

* Existing Customers - all products (ex own brand) : 10%

* (Lovehoney Own-Brand includes the following brands: Lovehoney; Lovehoney BASICS; Lovehoney Desire; Lovehoney Fantasy; Lovehoney Flirty; Lovehoney Lingerie; Lovehoney Oh!; LHM) 

- Industry standard banners

- Regularly updated datafeed

- Regular affiliate newsletters with tips, news and all the latest offers

- Dedicated affiliate manager - affiliates@lovehoney.co.uk

- We're here to help, so if you need anything please just give us a shout!

Lovehoney affiliate program terms & conditions

Lovehoney reserve the right to refuse affiliates with the following types of sites: 

- Under construction

- Overly pornographic 

- Sites that encourage violence, discrimination, terrorism, drug use, harassment, or other illegal activities

- Use of spyware or phishing techniques or motivated by fraudulent and dishonest practises

- A competitor or rival company

By joining the Lovehoney affiliate program, affiliates agree to promote Lovehoney in an honest, fair manner, using up to date information (as provided by Lovehoney through our regular affiliate communications) with the intention of giving visitors a positive experience.

Lovehoney may de-dupe against other marketing channels, including PPC, at any time

Social Content: In accordance with the ASA, if you wish to use affiliate links within your social channels and Instagram stories, you will need to use #ad as an identifier of content that has a commercial agreement attached to it.

Discounts, Offers and Promotions

Affiliates must append the deeplink https://www.lovehoney.co.uk/offers/ onto the tracking links where you are displaying an authorised vouchercode. This is so that the customer's voucher is applied to the basket.

Affiliates may only promote voucher codes that have been notified to them by the Lovehoney affiliate manager or through Webgains. We may from time to time issue voucher codes exclusively for the use of individual affiliates. Affiliates may not promote an exclusive voucher code that has been issued to another affiliate. We will reverse any commissions attributed to the unauthorised usage of such voucher codes.

Any discounts, offers and promotions should show available expiry dates to ensure customers clearly understand the duration of the promotion. Affiliates are not permitted to promote offers that are not explicitly issued as part of the Lovehoney affiliate program – such as (but not exclusive of) offers Lovehoney have made with partnering companies, offline promotional activities, or in-house, non-affiliate marketing activity such as promotions included with orders, and customer newsletters and emails. Affiliates found breaking these terms will not receive payment for any sales that arise from this breach and could be removed from the program.

Commission will not be paid on transactions where Unidays student discount has been applied, as Unidays is outside the affiliate channel.

Product Reviews

If you are given a product to review by Lovehoney please ensure you include within your review at least one direct (non-affiliate tracking) link to either the Lovehoney product page or to the category page (i.e. Rabbit Vibrators, Vibrating Love Eggs, etc). For all other requirements for product reviews, please refer to your contact at Lovehoney or contact the Lovehoney affiliate manager directly.

Domain Restrictions

Affiliates may not make use of the Lovehoney brand name (including any variations, misspells or derivatives) in any domain names they register. You may include brand terms within the subfolder, so for example www.affiliatewebsitename.com/lovehoney is allowed. Affiliates are asked not to register any domain names that are similar, or confusingly similar, nor have the specific, or accidental intentions or consequences of leading visitors to think they are being directed to Lovehoney.

Other Restrictions

- Affiliates may not put the Lovehoney website into frames or use masked URLs to promote Lovehoney

- Direct forwarding to the Lovehoney website is not allowed.

- Affiliates may not use Pay per View/Cost per View marketing as the use of pop ups and pop unders to promote Lovehoney is not allowed.

- Affiliates may not alter any of the available creative without the permission of Lovehoney. If hosting creative on their own servers, affiliates must ensure that such creative is kept up to date.

PPC Restrictions

Lovehoney has an extensive in-house PPC program. We do not want affiliates to compete with our own campaigns or drive up costs:

- PPC bidding on the Lovehoney brand name or trademarks (including any variations or misspells such as Love Honey, or Lvoehoney, etc) is not allowed.

- Please do not bid on "brand + generic" keywords, such as "Lovehoney offers", "Lovehoney voucher codes", “Lovehoney lingerie”, etc. 

- Use of the Lovehoney URL as your display URL is not allowed.

If you have any questions regarding our PPC policy, please contact affiliates@lovehoney.co.uk for clarification. Please note we will reverse commissions and reject any affiliates found breaking our PPC Restrictions and indeed any of our other restrictions Commission can also be withheld or cancelled for affiliates that do not provide any visibility of how they are driving traffic.