London, UK, 27th March 2018: Webgains, the international hi-performance affiliate marketing network, has appointed Derek Freer as their new UK Managing Director.
Most recently with Pepperjam UK, Freer will report to CEO Richard Dennys and will be based in their London office. As part of his role, Freer will work closely alongside Richard and the country leads in Webgains’ international network across the United States, France, Germany, Italy and Spain to grow the UK client advertiser portfolio as well as advise and guide product and service evolution that will enhance the company’s offering.
He will also work closely with the company’s functional heads including Group Head of Publisher Development, Ami Spencer; Group Head of Client Strategy, Mumtaz Khamker and newly promoted Group Head of Client Services, Alona Malinovska.
Richard Dennys, CEO of Webgains, commented: “Derek has a great network, commercial expertise and extensive experience of working with brands and publishers. This will be invaluable for helping us to accelerate our growth to even greater heights through new client wins and profitable growth. Webgains is evolving and growing fast and Derek will also play an important role in training and supporting staff, clients and partners through our Academy, which since launch just 6 months ago has trained over 500 people.”
Dennys continued, “We are committed to challenging and disrupting outdated players, processes and technologies in the affiliate marketing industry and having Derek on board will strengthen and speed up our ability to do this.”
Derek Freer added: “Since working with Webgains in my agency days, I have seen the business grow and flourish on the basis of flexible technology, a fantastic team and quality relationships.
More recently I have been impressed how this is being driven by a fresh, competitive strategy and delivered with outstanding execution by Richard and his excellent team across the world. I am incredibly excited to be involved in continuing to grow and evolve Webgains to ensure our clients get the edge over their competitors.”
Freer will start with Webgains on 3rd April 2018.
Webgains was founded in 2005 and has been part of the ad pepper media group since 2006. The Webgains vision is to make affiliate marketing intuitive, predictive and proactive via cognitive technology and strategic services. In 2017, Webgains became the world’s first affiliate network to form a partnership with IBM Watson – bringing the power of AI and Machine Learning to the performance marketing channel. The company has its HQ in London, but is part of a global network and has offices all over the world, including Bristol, Madrid, Milan, Munich, New York City, Nuremberg and Paris. The Webgains network spreads well beyond those locations, offering localised platforms in 14 countries and in 2017, Webgains tracked 100 million eCommerce sales in more than 180 countries worth over €1billion.
Webgains represents thousands of clients advertisers across a number of industries including, Samsung, Liverpool FC, Ann Summers, The Book People, Kayak Group, Lovehoney and Hertz. Webgains are also proud to supporting the GB Men’s Beach Volleyball team at the 2018 Commonwealth Games as well as number of other hi-performing sporting teams, including Nuts over the Atlantic who recently rowed across the Atlantic Ocean.