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NEW of Webgains Product Update – Summer Edition 2025
Warmer temperatures are back and so is our Webgains Product Update. This Summer, we’re rolling out new tools to show you what’s working, cut what’s not, and get more from every partnership — all with our Service-First commitment at the core.
This Product Update is all about clearer data, better control, and practical features that work for you — right where you need them.
What’s new this summer?Watch the highlights below.
Click on each feature to explore the details
Webgains Product Update Timeline – Summer 2025
Advertiser Features
Publisher Features
Show All Features
For Advertisers
Customer Journey Reporting
See the bigger picture – beyond last click
Our new Customer Journey Report shows who creates demand, who influences decisions, and who closes the sale. Now you can spend smarter, support the right publishers, and protect your ROI – all directly within your Webgains platform.
Track every step: Follow clicks, views and assists across the full path to purchase
Compare impact: See first vs. last click by channel or publisher — and spot patterns that matter
Spot hidden value: Find wasted spend, reveal top-of-funnel partners, and back the right publishers
Best of all? This report is built right into the Webgains platform – no extra fees, no hidden add-ons. Just better decisions, backed by data.
📸 Post-View Reporting Screenshot
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Not every conversion starts with a click. Some customers see an ad, return later, and then buy — and until now, that value could go unreported. Post-View (PV) reporting shows you exactly how much revenue your display views are driving, so you can back the right publishers and prove ROI with confidence.
Important: This report is only visible for programs which have Post-View tracking enabled.
What you’ll see:
Tracked views & conversions: See transactions attributed to impressions — even when no click occurred
KPI breakdown: Compare Post-View AOV, eCPM, and ROI across publishers and campaigns
Performance insights: View results by publisher or ad and compare with Post-Click performance
Why it matters: Post-View campaigns are often undervalued — but this report reveals the full picture. If you’re running upper-funnel or awareness activity, you’ll now see how many views converted, what they spent, and how your investment is performing.
Schedule, track and manage every placement — all in one place
📸 Tenancy Management Screenshot
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The Tenancy Planner helps you schedule, organise and manage every exposure booking and placement deal, so you stay in control and know exactly where your budget’s going.
Schedule with ease: Set start dates and processing dates for each tenancy and see what’s live, what’s upcoming, and what’s already processed.
Work smarter: Create, edit and schedule tenancies without manual admin or missed payments.
Find deals fast: Filter by type, date, reference or status — always know what’s live and what’s next.
Tailor your spend: Choose from onboarding packages, email or media placements — and shape deals to match your goals.
Stay on budget: Tenancy costs show in your Transaction Reports — so you can track ROI and negotiate with confidence.
Activate powerful tech publishers in one click, no extra code needed
📸 The Tag Feature Screenshot
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With The Tag, advanced conversion tools are just one click away. Instantly switch on key tech publishers like Sovendus, Intent.ly and other trusted partners – no custom code, no dev queue, no hassle.
Seamless integration: Everything runs through your standard Webgains Tracking suite – no need to implement publisher-specific code.
One-click activation: Select publishers in the ‘Tracking’ tab and we’ll handle the rest.
Instant access to proven tools: From overlays and retargeting to basket recovery, unlock tech that boosts conversions – with zero upfront cost.
Smarter partnerships: Work with vetted tech partners already driving performance across Webgains programs globally.
For large publishers, keeping track of outstanding commissions across multiple programs isn’t always easy. Our new Payment Report gives you a clear, consolidated view of what’s been paid, what’s delayed, and what’s still on its way – helping you manage cashflow with confidence.
At-a-glance totals: View paid, delayed, cancelled and pending commission by status – in your selected currency.
Program-level detail: Break it down by advertiser and network to see exactly what’s owed.
Export with ease: Download your report as a CSV or Excel file for fast reconciliation.
Checking stats, grabbing links, or reviewing performance on the go? The entire Publisher Platform is now fully mobile-friendly — so you can manage your account, wherever you are.
That’s a wrap on the Summer Edition of the Webgains Product Update.
Want to dive deeper? Head to the Knowledge Hub — now with AI-powered search summaries — or log straight into the platform to explore the latest features in action.
