2021: THE YEAR OF AFFILIATE MARKETING
ABOUT ACCELERATE
Accelerate brings together the leaders of the affiliate marketing world and the Webgains community as they learn, share secrets and discuss the latest trends in affiliate marketing.
Find out more about our Accelerate speakers and sessions below.
17 SESSIONS OF INCREDIBLE CONTENT
LEARN HOW TO GET FEATURED ON HIGH TRAFFIC WEBSITES
DISCOVER WHERE TO FIND NEW AUDIENCES FOR YOUR BRAND
GROW YOUR BRAND AND GET IN FRONT OF MILLIONS OF PEOPLE ONLINE
SESSIONS & SPEAKERS DETAILS
A huge lineup of speakers in and out of the affiliate space. We have a plethora of marketing experts discussing how brands can accelerate their growth through affiliate marketing.
Opening & Market Trends
Hear from Webgains CEO Richard Dennys on how the affiliate industry has showed significant growth within ecommerce during the trials and tribulations of 2020. Join the session for the low-down on how technology, retail and affiliate are transforming the ecommerce landscape.
SPEAKERS
Jessi Frey, Head of Client Support, Webgains
Richard Dennys, CEO, Webgains
Alona Malinovska, MD UK, Wegains
Natasha McKenzie, CMO, Webgains
Why Affiliates are Big Brands in Their Own Right
Webgains’ UK MD, Alona Malinovska, talks to the key industry players on the unique opportunity affiliate marketing offers to brands and retailers. Join the session to explore the advantages of working with cashback and incentive websites, and how they can boost your long-term brand equity while driving significant sales to your website.
SPEAKERS
Alona Malinovska, MD UK, Webgains
Luke Branley, Publisher Director, Webgains
Alex Dalby, Head of Partnerships, Blue Light Card
Hattie Jackson, Head of Partnerships, TopCashback
Jump Start Your Best Performing Channel
Watch to learn about this brand’s free-wheeling ecommerce success story and the important role affiliates have played within it. In the face of great challenges over the past few months, this is how Condor came out on top with Webgains’ guidance.
SPEAKERS
James Cullen, Senior Business Development, Webgains
Claire Beaumont, Marketing Manager, Condor Cycles
Why Benelux is the Hot New Destination
There’s massive untapped potential in the Benelux region. Join to hear from two local experts and learn how you can expand your audience in Belgium, The Netherlands and Luxembourg.
SPEAKERS
Joep Van Den Boer, Commercial Services and Partnerships Director BeNeLux, Webgains
Gijs de Jager, CCO, OrangeBuddies Media
Taking Your Ecommerce Brand Global: What it Takes
Find out what it takes to go global in an ever-evolving world. Mumtaz Khamker, Global Head of Strategic Growth at Webgains, gains insight from experts on the importance of geography in the supply chain and how to avoid common mistakes when entering a new market.
SPEAKERS
Mumtaz Khamker, Global Head Strategic Growth, Webgains
Jane Aitken, Head of Ecommerce, Bugaboo
Liz Curtis, Co-Founder, Team Bespoke
Mathias Bjoernshauge, Commercial Services & Partnerships – Nordics, Webgains
Why SMEs Are Amazing Partners for Affiliates
SMEs play a vital role in the UK economy with 90% of businesses falling into that category and providing 50% of the workforce. Join Luke Branley, Publisher Director at Webgains, as he discusses why top publishers benefit from working with SMEs.
SPEAKERS
Luke Branley, Publisher Director, Webgains
Jack Davies, Commercial Services and Partnerships Director, Webgains
Jo Hayes, Account Director, Genie Ventures
CEO Crunch Time
Join business leaders to cover broad range topics including: why direct to consumer opportunities are limitless; how to build effective teams; why the iPhone changed everything; why SME retailers can now match larger players; and ecommerce soon dropping the ‘e’.
SPEAKERS
Natasha McKenzie, CMO, Webgains
Nilay Oza, CEO. Klevu
Richie Jones, CEO, vvast
Webgains Academy: Accelerate Your Learning
Webgains Academy is a free e-learning platform that helps you up your knowledge and skills in affiliate marketing. Join for an insight into how our Academy content can benefit your personal career as well as your business’ marketing performance.
SPEAKERS
Sophie Williams, Digital Marketing Exec, Webgains
Natasha McKenzie, CMO, Webgains
From Launch to Success with The Drug Store: A
Growth Study
The Drug Store CMO Charles Instone shares how their affiliate program helped them scale up rapidly. Starting off with little knowledge about the channel, Charles shares his best tips for SMEs. Learn how affiliate has had a positive impact on their sales, SEO and even PR.
SPEAKERS
Jessi Frey, Head of Client Support, Webgains
Charles Instone, CMO The Drug Store
Ecommerce Success Stories with SME Retailers
We catch up with Luke Collins from DB (formerly Douchebags) to talk about the merchant’s rapid rise from single product ski-brand to multi-purpose bag retailer. Join to hear DB’s truly innovative and entrepreneurial story and how making smarter connections to affiliate partners lead to amazing exposure and impressive growth.
SPEAKERS
Jack Davies, Commercial Services and Partnerships Director, Webgains
Luke Collins, Head of Digital, DB
Wellbeing Strategies for Teams
Certified mental health first aider and Webgains’ HR Generalist Jessica Tymms leads a panel to discuss the future of wellbeing in the workplace. Join for a 360° business-wide wellbeing perspective plus useful tips to maintain sound work/life balance boundaries.
SPEAKERS
Jessica Tymms, HR Generalist, Webgains
Syd Bird, Global Network Compliance and Security, Webgains
Chloe Hanisko, Senior Account Mgr, Webgains
Georgia Smith, Account Executive Webgains
Hannah Clark, Senior Account Mgr, Webgains
Making Smarter Connections with Affiliate Partners
Affiliate Discovery is Webgains’ ground-breaking tool that uses machine learning to provide tailored publisher recommendations to advertisers. Join Humphrey Sheil, the brain behind it, to learn how Affiliate Discovery’s ability to make better connections has made Webgains’ affiliate programs 5 x more likely to succeed.
SPEAKERS
Jessi Frey, Head of Client Support, Webgains
Humphrey Sheil, Founder, Hypercascade
Debunking Affiliate Marketing Myths
‘Get rich quick!’ ‘Earn while you sleep!’, we’ve all heard these claims in relation to the affiliate channel. Complete rubbish, right? To an large extent, yes, of course. Success in the affiliate channel must come from a fundamental and unclouded understanding of it. Well, Ami Spencer is here to give you just that.
SPEAKERS
Ami Spencer, COO, Webgains
Natasha McKenzie, CMO, Webgains
Taking it to The Next Level in Germany
Listen to our local market experts as they explain why affiliate is the perfect low risk, high reward channel for SMEs in Germany. In addition to this expect to learn why Google Shopping changed the game, how testing leads should lead to effective strategy and how the amazing growth of affiliates in Germany is only the beginning.
SPEAKERS
Richard Oberhofer, Managing Director, Webgains GmbH
Sebastian Henrich, Affiliate Manager, Regenbogenkreis GmbH
Johannes Rauner, Head of Partner Management, SEO & Web Analytics, Projecter GmbH
Nawid Company, Managing Partner & Co-Founder, Next Level Affiliate Marketing
Yvonne Hansen, Head of HR and Sales & Account Management DACH, advanced store GmbH
The Changing Landscape of Affiliate
New technology and affiliate types, the rise and rise of mobile, closed and loyalty networks and 360 affiliate marketing campaigns. These are just a few of the areas impacting the affiliate industry. Join this session to stay abreast and learn how to position your brand as this fascinating industry evolves.
SPEAKERS
Annwen Bristow, Senior Agency Partnerships Manager, Webgains
Nicholas Yates, Performance Account Director, Silverbean
Chris Rees, Director, Conversion Digital
Pavlina Theodoulou, Head of Affiliates, Artefact
Practical Tips and Tricks to Accelerate Your Ecommerce Programme
Actionable tips and guidance including: how to target new customers online, future-proofing your SME, choosing the right affiliates, minimising costs and maximising performance, and keeping audiences engaged.
SPEAKERS
Rosie Slinn, Account Director, Webgains
Bradley Taylor, Digital Marketing Executive, Outdoor & Cycle Concepts
Affiliate Vs. PPC and SEO
However you market your brand, it requires an investment of time but also of money. Affiliate may be far less known as a channel than PPC and SEO but it absolutely has its place.
SPEAKERS
Andrew North, Senior Account Director, Webgains
Adam Mason, Director, Quibble Content
Kunal Patel, Affiliate Specialist
THE WEBGAINS COMMUNITY
Webgains supports world class brands with their affiliate partners. Now is your chance to get that advice for free from the Accelerate event.
