Advanced Affiliate Marketing Guide

Practical & Actionable Advice for Advertisers & Agencies with Existing Affiliate Programmes

There are a vast number of affiliate marketing programmes working right now in the UK. Even in the smallest of niches, there’s likely to be considerable competition.

With such an array of potential programmes to select from, it’s crucial that advertisers are able to make their programme stand out from the crowd.

In our Building a Winning Affiliate Marketing Strategy guide, we’ll be offering useful hints and insights on how you can improve the efficiency and profitability of your existing affiliate programmes.

What You’ll Learn

✔ How to Choose and Measure Publishers ✔ How to Measure Programme Success

✔ Tracking & Technical Considerations ✔ How to Make Your Programme More Attractive

✔ Voucher Strategies

Guide Contents

How to Choose & Measure Publishers

In the first section, we look at some of the myths surrounding the affiliate mix and how you can establish an efficient and effective affiliate campaign.

Cashback & Discount Dominance

Here we look at the top performing discount code and cashback sites, which equares to one of the best models in the affiliate marketing industry.

Optimising By Affiliate Type

Here we look at how an affiliate programme can give a brand a wide, and diverse reach across the internet.

Paying & Pleasing Publishers

In this section, we’ll be looking at how payment methods in affiliate marketing acquistion have evolved, and how you can develop your payment pratices to create and maintain stronger, more lucrative relationships.

Metrics to Measure Success

This section will examine some of the examples of metrics you can use to measure the success of your programme.

Forecast & Strategy

Here, we explain how to share your forecasts and strategies amongst each party.

Expectations for Campaigns

We explain how to manage the expectations and set realistic goals for each of your campaigns, and help you decide the minimal optimal outcome that you would deem a success.

Measuring Tenancy Performance

We examine how to manage tenancy costs, setting out expectations and sharing metrics.

Tracking & Technical Considerations

The way an affiliate programme tracks and reports activity is vitally important. In this section, we’ll look at the fundamentals and best practices for efficient affiliate tracking.

Advanced Voucher Strategies

Voucher code partners play a significant part in almost every affiliate programme. Here we’ll give an overview of the market and show you how to take advantage of it.

Affiliate Marketing by Customer Type

One of the key goals of any affiliate campaign is to acquire new customers. We show you how to gain new customers by looking at each customer type.

How Attractive is Your Programme?

Here we look at all the crucial factors that ensure your programme remains current, effective and commercially viable.

FAQs

Who is This Resourse For?

This is a PDF download offering pratical and actionable advice to help improve the efficiency and profitability of both advertisers and agencies affiliate programmes

How Much Does This Resource Cost?

This resource is completely free, and would be most suited to those with a more advanced knowledge of both affiliate marketing theory and programme management.

How Long Does it Take to Read This Resource?

The resource is split into twelve sections across forty easy to digest powerpoint slides.

What Other Affiliate Marketing Resources Are There?

We offer a number of free affiliate marketing resources for those with beginner, intermediate and advanced knowledge right here in the Webgains Academy.

Why Are Affiliate Marketing Skills so Important?

Nowadays, possessing affiliate marketing skills is crucial for various reasons. Firstly, affiliate marketing has become a more popular marketing channel than ever before, and with the emergence of influencer marketing, there is an increasing demand for individuals to enter the industry.

How Can I Learn About Affiliate Marketing for Free?

The Introduction to Affiliate Marketing course is a fantastic way to get you started on your journey. However, we also have some fantastic resources to continue learning right here in the Webgains Academy, completely free.