Publisher Spotlight – Go Certify

Welcome to our Publisher Spotlight! Could you please tell us a little bit about yourself and the company you work for?

Hi! I’m Jonny the founder of – a way for brands to verify, acquire and build loyalty with strategic customer segments using group discounts.

We launched in May when we noticed brands running NHS discounts. There wasn’t an easy way to run and launch these campaigns. Companies were having to either manually verify workers over email increasing workload and causing wait-time and friction on purchase journeys. Alternatively, brands had to send customers off to third-party websites which ask for an abundance of user data, have very overly lenient verification rules and bombard your users with emails. We decided to build a solution for all of these problems.


This is all through our incredibly easy to set up, custom-branded and conversion-focused on-site widgets or off-site hosted pages. It’s popular across industries with notable brands such as Farfetch, Goldsmiths, Myprotein and Kurt Geiger signed up. We now not only verify the NHS but teachers, over-60s, under-25s, students and more.


Nice to meet you, Jonny, so tell us what are GoCertify’s business values?  

We are on a mission to provide the best technology for our retailers and their customers. Our core values are that we are innovative, retailer-centric, shopper-obsessed, trustworthy & adaptable.


What would you say are the most significant benefits for an advertiser working GoCertify & which advertisers do you work best with?

Gocertify helps advertisers acquire a larger share of their target demographic while ensuring eCommerce conversion rates are maintained. We also help fulfil CSR goals by assisting retailers in giving back to Key Workers who have kept the country running during the pandemic. Our partner retailers are from a wide range of industries, and our tool suits any brand that is looking to verify consumers for group discounts on-site.


Do you have any requirements or restrictions for advertisers to work with you? 

We don’t have any restrictions in place.


And as an Advertiser, how does it work commercially? Are there any setup fees?

We’ve decided against setup fees, monthly costs or exclusivity agreements. Instead, brands pay purely on a CPA to make getting started as easy as possible.


That’s great, our next question to you is, does GoCertify have any exciting plans coming up in the following months?

We are starting to roll out our new verification types. We are particularly excited about our innovative Youth Verification which uses proprietary image recognition technology to verify someone’s age using an image of their ID/Passport. All within a few seconds. If you would like to be one of the first retailers to go live, please drop me a message –


Have you got any upcoming opportunities that you’d like to share?

We are looking to talk with any brands that are running any back to school campaigns, as we can help verify any student or teacher in a UK school or University and also travel brands that are looking for innovative ways to increase their revenue. We can help them run an exclusive Key Worker offer, helping give back to those that have kept the country running while attracting a demographic with plenty of holiday days & high disposable income!


What would you say makes GoCertify stand out from your competitors and gives you the edge? 

We are obsessed with making sure our customer experience is the best it can be. That’s why we’ve built our tool to be completely customizable to fit a retailer’s brand, users are verified in 3 clicks, and we don’t use the retailer’s customer data for our marketing.


How would you sum up your Go-Certify in one word?



Finally, one more question, can you tell us one fun fact about your business?

We’ve gone from just an idea to working with some of the world’s largest retailers in only three months!


Wow, that’s incredible! Congratulations and thank you, Jonny, for taking the time to talk to us