Publisher Spotlight – ufurnish

Welcome to our Publisher Spotlight! Could you please tell us about is an innovative and market-leading, online furniture search engine that allows consumers to search for products from 100+ furniture retailers on one website.

With the home furniture and furnishings market rapidly moving online, is:

  • Focused on partnering with furniture retailers to grow their online consumer engagement and sales
  • Placing your products across the website for consumers to search, discover, compare and shop
  • The go-to website and trusted search resource for every consumer’s furniture shopping journey. Eliminating the consumer’s fear of missing out on undiscovered items by putting your products in front of an active community of shoppers
  • Generating the most in-depth market data and insights on consumer search in the furniture and furnishing’s market

What would you say are’s core business values?’s core values are honesty, integrity and fairness, and we want to operate and live our values in the most simple and sustainable way possible. We aspire to bring about good, by helping people find their perfect product in the most efficient manner with the least amount of hassle. wants to be at the forefront of being a good corporate citizen in a world where many others are falling short and putting profitability ahead of people. We outline our core values in some more detail as follows:

  1. Honesty– Our service provides people with information on retailer partners and products. We do not charge people any fee, nor do people pay more when linking onto retailer websites. We make money from the retailer partners who pay us a commission for bringing them sales, this means they don’t need to pay other marketing avenues for that sale (e.g. online, TV, magazine, paper advertising).
  2. Integrity– We want to provide the full furniture market to people in an unbiased and honest manner. There is no favouritism of retailer partners or products.
  3. Fairness – Treating everyone equally that we engage with regardless of race, gender, religion, sexual orientation, customers, partners and all stakeholders.
  4. Simplicity– Ensuring that everything we produce and publish is straight forward.
  5. Sustainability– Doing everything in the most sustainable manner in every area of our business.

Sounds great, so what are the biggest benefits for an advertiser working with you & which advertisers do you work best with?

Core benefits for advertisers working with are that they have the opportunity to put their brand and products in front of a highly engaged and active furniture and furnishings shoppers. Our community of website users utilise our website to find the perfect item for their home and by providing them with choice across the market they know they will find exactly what they want on

That’s where we really aim to leverage our retail partners and bring into the spotlight their story and unique offerings. Our website will open up new shoppers to them and help them win shoppers who had previously purchased from them by drifted away with time.

Do you have any requirements or restrictions for advertisers to work with you?

We have two main requirements for retail partners to work with us at

  • They need to have a fully functional eCommerce website.
  • Retailers have to provide a comprehensive product data feed in order for their products to represent and be discovered on Without this, we just can showcase their products effectively.

Thanks, can you tell us about your audience & demographic?’s audience is varied as anyone can use the website to search and find products for their home. From our audience statistic we know that 60% of our website users are female, they are all in the UK and they are aged predominantly between 25 to 50 with the bulk being between 30 and 45 (53%). These are active shoppers and mainly homeowners and renters.


Do have any exciting plans coming up in the following months?

We have plenty of exciting plans coming up for We’ve just launched our new website and it’s scaling up rapidly. Over the coming months, you will see advanced shopping features for consumers to really discover the products that they love and want for their home. For our retail partners, there will be advanced report and analytics for the to access and truly benefit from when driving sales with


Great and do you also have any upcoming opportunities that you’d like to share with us?

Yes, absolutely. We’ve just launched our new Retail Partner Pack for the remainder of 2020 that showcases our commercial media offerings for partners. For the month of August, we are offering 50% all booked and paid for campaigns that are committed in the month. This doesn’t mean the activity needs to happen in the month, it just means that the retailers need to commit to the activity. We’re excited to offer this as part of our website launch and commitment to offering our retail partners real value in our partnership with them.


What makes stand out from your competitors and gives you the edge? 

There is two key stand out points to

  • We are the only effective furniture search engine in the furniture retail market across the UK
  • The platform uses the most advanced data and search technology to power the website. It’s a game-changing technology stack that is not replicated anywhere across the market.


Finally, one more question, can you tell us one fun fact about your business? was founded by Deirdre McGettrick and Ray Wright who are married and discovered the idea whilst furnishing their own home in 2017. The experience of trying to furnish their home was the genesis for the creation of

Amazing, thanks for your time!