Job overviewAccount Manager
About you …
If you are a confident, dynamic, and self-motivated marketing professional, dedicated to providing exemplary customer service to a network of advertisers and publishers, then this role sounds perfect for you.
About the role …
You must be able to take on personal responsibility, as well as fitting into a relaxed team environment. An ability and desire to learn is essential, as is a sense of fun. You will have knowledge of online marketing, and the role performance marketing can play in driving sales and leads. The role is sector-based and is essentially providing marketing expertise to advertisers to help drive their performance marketing programs, as well as recruiting and developing publisher relationships. Although experience with an established affiliate network is not essential, you should have a good track record supporting clients’ marketing plans, including strategic and tactical planning, issue identification and problem resolution. You must have excellent time management, written and oral skills together with the ability to multi-task.
Role responsibilities
Demonstrate strong decision making in line with company goals, social, and environmental best practice - Deliver excellent service and relationship management to clients and publishers across assigned accounts
- Ownership of assigned accounts delivery and service levels, pro-actively providing insights to Director of Client Services
- Develop, maintain and extend relationships across portfolio through daily email / phone communication and face to face monthly and or quarterly strategy sessions (Send weekly newsletters, review accounts, provide recommendations and conduct competitor benchmarking services)
- Negotiation of bespoke exposure packages on behalf of own portfolio and Webgains team
- Conducting off-platform recruitment in line with program specifications
- Consult with advertisers as to the tactical and strategic aims of their online marketing programs
- Recruit suitable publishers to their programs on the Webgains network
- QBR ownership and presentation
- Continuously strive to improve the financial and strategic success of the affiliate marketing program of their assigned advertisers
- Prepare monthly performance reports and communicate with advertisers
- Provides buddy support for junior team members when applicable
- Advocate and sell affiliate concepts, publisher types and opportunities to clients while highlighting the scale of opportunity and highlighting relevant reasons in order to obtain signoff
- Liaise effectively with the Publisher Team to drive program recruitment and test new opportunities to the Webgains network
Role requirements
Essential
- Strong experience Junior Account Manager level
- Demonstrable experience of QBR ownership and presentation
- Some experience of budget management to ensure optimal ROI
- Ability to plan annually, using long range forecasts and KPIs to ensure performance over an extended period
- Previous experience of introducing multi-layered and tailored solutions to clients
- Proven ability of analysing data sets from a wide variety of sources, drawing both user and market actionable insights
- Demonstratable experience of campaign performance reviews, adjusting exposure/placements and liaising with publishers to address issues with performance
- Previous experience of working in affiliate marketing