FREE EBOOK

Retailer’s Guide to Affiliate Marketing

A step-by-step guide to driving extra sales to your web store.

Affiliate marketing is one of most flexible and cost-effective marketing channels available to a business, and more businesses like yours are realising the full potential of this process.

In this eBook, Retailer’s Guide to Affiliate Marketing, you’ll learn how to grow your online sales through affiliate marketing by understanding the fundamentals and how to build your network.

IN THIS GUIDE

✔ What is Affiliate Marketing?

✔ Why You Should Start an Affiliate Programme

✔ How to Build Your Affiliate Network

✔ Different Publisher Types

✔ How to Start Your Own Affiliate Programme

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Guide Contents

Why Should You Start An Affiliate Programme?

Affiliate marketing is one of the most dynamic and powerful marketing platforms available, and best of all everyone wins with this remuneration model. The rest of this guide will explain precisely how affiliate marketing works and why you should be starting your own programme.

What is Affiliate Marketing?

Affiliate marketing is a performance-based marketing channel, in which businesses pay commissions to publishers based on their pre-agreed desired actions – sending a customer to a website to purchase a product or service, for example.

This section will cover this and each of the key players: advertiser, publisher, network and consumer in more detail.

Building an Affiliate Network

This section will arm you with the knowledge you need to begin building an affiliate network through customer journeys and learning about the publisher landscape.

Different Types of Publisher

There are numerous types of affiliate publishers which can help you promote your brand, create interest in your products and services and help you convert sales. We learn about them here.

About Webgains

At Webgains, we are an example of an affiliate network. This section explains our commitment to developing strong relationships and helping to support our customers to reach their affiliate goals.

FAQs

Is Affiliate Marketing Easy for Beginners?

Although there are plenty of technical elements that come with each affiliate campaign, guides like this one are the ideal place to start for beginners. Once you have a good understanding of the fundamentals, getting stuck in is the best way to continue your learning journey.

Can Anyone Do Affiliate Marketing?

Yes, anyone can do affiliate marketing once they have a good grasp of the basics. In addition to this beginner’s guide, we offer a range of additional learning materials in our free Webgains Academy.

Who is This Resource For?

This is a PDF download aimed at brands that don’t have much previous experience with affiliate marketing and would like to learn more about starting one for their brand.

How Much Does This Resource Cost?

This resource is completely free, and would be most suited to brands which don’t have much previous experience of affiliate marketing looking to further their learning and start a programme of their own.

How Long Does it Take to Read This Resource?

The resource is split into five sections across twenty-two easy to digest powerpoint slides.

What Other Affiliate Marketing Resources Are There?

We offer a number of free affiliate marketing resources for those with beginner, intermediate and advanced knowledge right here in the Webgains Academy.