Cookie Period
up to 7 days
  • Conversion rate*: 2.34%

  • EPHC*: 12.14

  • Commission: 1%

  • Cookie Period: up to 7 days

Discover the Appliances Direct Affiliate Programme

Directory Appliances Appliances Direct

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Join the Appliances Direct affiliate programme

Welcome to the Appliances Direct Affiliate Programme!

Appliances Direct was launched in 2008 and is part of the BuyItDirect Group... Read more


  • Commission Details 1%
  • Cookie Period up to 7 days
  • EPHC 12.14

Do you have what it takes?

Programme description

Welcome to the Appliances Direct Affiliate Programme!

Appliances Direct was launched in 2008 and is part of the BuyItDirect Group. We stock the UKs largest range of home appliances and offer exceptional discounts on some of the UK’s most well known brands, specialising in fridges, freezers, cookers, washing machines, dishwashers, TV’s, air conditioning, heating, BBQ’s & much more.

We have an average order value of approximately £300, deliver across the whole of the UK, and offer different payment options for customers, including finance.

Commission Structure
Voucher Code Sites: 0.25%
Cashback Sites: 0.5%
Default: 1%
CSS/Price comparison: 3%

Product Feed
The product feed is available via Webgains platform. This is updated daily with new products, availability & pricing.

CSS Affiliates Keyword Policy
There can be no paid bidding on any variation of our brand keywords. This includes “electriQ”, “Boss Grill”, “Appliances Direct”, “Laptops Direct”, “Furniture123”, “Better Bathrooms”, “Drones Direct”, “Servers Direct”, Aircon Direct”, “Buy it Direct IE” (and all variants). Publishers violating this will have their commissions voided and be suspended from our programme.

Other Information
Appliances Direct are also very happy to consider offering private commissions where necessary. If you feel this is applicable to you please contact your Account Manager. Top Offers will be distributed regularly via your contact email address.

Commission is paid on the total transaction value excluding VAT & delivery. Voucher codes are not redeemable alongside cashback or loyalty points. Please make sure this is clearly marked on your site. Any commission where an invalid voucher has been utilised will be declined.

Commissions will only be paid out on a last click basis.

Transactions will be validated once the orders have been dispatched & the returns period has passed (usually 28 days). For build to order products such as Range Cookers the validation period (maximum 90 days from ordering) will be dictated by the delivery date.

Appliances Direct de-dupes across other marketing channels on a last click basis; currently across Affiliates, Paid Search, Video, Display and others, according to the standard cookie hierarchy. Transactions from business customers checking out via the merchant’s ‘Quote to Business’ functionality will not be successfully validated and commissions or cashback will not be rewarded.

We look forward to working with you on the programme and welcome any questions/assistance to


Are you a good fit?

What Tools will be available to you?

  • Voucher codes: 0
  • Datafeed: Yes
  • Total products: 9673
  • Deeplinks: Allowed
  • Banners: 111
  • Text Links: 0
  • Email Templates: 0
  • HTML links: 0

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