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Moving to GA4: Data-Driven Attribution
Article by Liam Oram, Integration Team Lead, Webgains. With the sunset of Universal Analytics happening in July 2023, we’ve put together some information on Google Analytics (GA4) and how it could affect affiliate marketers. Google Analytics has been a staple for many companies, allowing users to analyse the traffic coming to their sites and optimise […]
Account Director – Manchester
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Account Director – Bristol
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Account Director – London
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Senior Account Manager – Manchester
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Senior Account Manager – Bristol
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Senior Account Manager – London
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Remote Relationships: Delivering first-class client service from afar
Article by Nadia Venezia, Account Manager at Webgains. ‘It’s all about relationships‘; that’s what I was told upon starting my career in affiliate marketing back in 2020. It won’t be surprise to most readers but I can now wholeheartedly confirm that, as an account manager, this statement rings incredibly true. Thankfully, Webgains employs me to […]
Advertiser Spotlight: BBC / Ice Cream
Welcome to the Webgains Advertiser Spotlight. To begin, could you please tell us a little bit about BBC ICECREAM EU? BBC ICECREAM EU is the premium tier of BBCICECREAM Universe. The label has kept the original flavours from its origins, blending streetwear and luxury in a way that it stays aspirational, inspiring and at the […]
Tracking: Breaking the Barrier
Article by Chloe Prockter, Client Success Manager at Webgains The topic of tracking within the affiliate industry can be a tricky one to navigate, particularly for those lacking in any technical background. The discussion of tracking is often shied away from and swiftly delegated to someone deemed as a “technical expert”. But should it be […]
Leadership change at Webgains – Iñigo Abrisqueta announced as new Global CEO
Nuremberg, London, Madrid, 9 May 2023 Iñigo Abrisqueta has been appointed the new Global CEO of the Webgains Group, a group company of ad pepper media International N.V., with immediate effect. As one of the leading affiliate marketing networks, Webgains has a successful, long-standing track record in the market, not least due to its international […]