Fashion Brands | WEBGAINS | THE SERVICE FIRST AFFILIATE NETWORK

FAQs

How does affiliate marketing work?

An affiliate marketing campaign requires three parties to work together to achieve more sales.

These are:

The Retailer – The retailer (known as an advertiser in the affiliate marketing industry) is the brand that develops a product or service. The merchant will enlist the help of a network, such as Webgains, to help put them in touch with a range of publishers.

The Network – The network helps the merchant to find publishers who create content to share with their audience to help sell the merchants products.

The Publisher – Once the network finds publishers, they will create a range of content, such as videos, blogs, and product reviews including a special affiliate link. Once a customer buys a product through this link, they’ll earn a commission on the sale.

The Customer – The customer will consume the content created by the publisher, and once a purchase is made the publisher and network will share a portion of the final sale price.

How much does it cost to join Webgains?

With multiple service levels available, Webgains is accessible to advertisers of any size.

Unlike with other affiliate networks, where advertisers typically pay a monthly fee plus override (a % of commission paid to publishers), Webgains has only a single charge. This is a monthly minimum fee that differs for all service levels.

This payment structure minimises risk for our clients as they only pay override when the override amount is higher than the monthly minimum.

Ultimately, the costs of running an affiliate programme with Webgains are likely to prove immaterial in relation to the extra revenue generated. As it is purely performance based, no channel can match affiliates when it comes to ROI.

For more information about our monthly minimum fees and service levels, please contact us here or email sales@webgains.com.

How do I start an affiliate program?

The first step is to get in touch with our team so we can get you started. You can do this by using our contact form, or by filling in our ‘Start a Programme’ form. Once we are in touch with you and have some initial details, our team will be able to recommend the most suitable service level for your company and get you signed up.

Does Webgains work for other verticals?

Webgains affiliate marketing works for retailers across every consumer retail vertical – from utilities to automotive. Having said this, top performing verticals over recent years include the likes of fashion, health & beauty, home & garden, travel, fitness, and electronics.

How do I control my brand and promotions with partners?

Within Webgains you are able to establish clear rules and brand guidelines. These might include things like approved messaging, creative assets, discount usage, or PPC restrictions. Affiliates you work with are required to follow these standards during onboarding and use an approval-only process to ensure only quality partners join your Webgains program.

Rules alone work best when combined with with strong, clear communication between you and your partners. This could be regular emails or meetings.

Beyond this we use various compliance tools to track PPC behaviour, coupon misuse, link activity, and brand representation across websites and social channels.

Together, these practices allow you to maintain brand integrity, prevent unauthorised promotions, and ensure your affiliate program drives high-quality, compliant traffic.

What are the advantages of affiliate marketing?

The advantages of the affiliate channel are numerous. Here are just a few of the main ones:

Low risk and high ROI – Apart from modest set up fees, advertisers only pay publishers a commission when they receive a sale. This means they pay based on performance. For this reason, the return on investment is very clear.

Control over costs – Advertisers are in control over the costs and incentives. And, as affiliate marketing is performance based, this allows flexibility and room for experimentation when planning campaigns and budgeting.

Strong brand exposure – Publishers are constantly finding innovative ways of promoting advertisers. It’s not only about how innovative these methods are but also how diverse they can be. Boost your reputation and broaden your audience by working with a variety of publishers. Partnering with these publishers will expand your brand into new markets and grant you the opportunity to raise your online presence.

You can find out more about the benefits of affiliate marketing by downloading our free Beginners Guide to Affiliate Marketing here.

Does affiliate marketing work for small brands too?

What kind of content do publishers create?

Most publishers will often run their own websites with captive audiences in a certain specialist subject, such as fashion, sporting goods and CBD products.

Affiliates will create a range of content designed to capture the attention of their audiences which feature the merchant’s products, and generate a commission from the final sale price.

You might find your affiliates create content on:
●        Social media.
●        Digital advertising.
●        PPC
●        Podcasts.
●        Blog posts.
●        Videos.
●        Apps.
●        Email marketing.

Once one of your products is sold through the affiliate, the revenue generated will be shared between you, the network and the affiliate.

Is affiliate marketing profitable?

With most marketing and advertising campaigns it can be tough to determine ROI. However, the performance model of affiliate marketing is built for profitability. Businesses aren’t paying for clicks or impressions, but rather the completed sale of a product.

This trackability, low cost of entry and performance are a few of the biggest reasons that businesses of all sizes are turning towards affiliate marketing to target highly targeted audiences.

Why should I choose Webgains for affiliate marketing?

Webgains is the top rated affiliate network on Trustpilot and is the only network rated as ‘Excellent’. Our customers come from a huge range of retail verticals and we know how to find the right partnerships for them and get them more traffic and sales better than anyone else.

You can get more information about Webgains here.

Grow Your Fashion Brand with Webgains Affiliate Marketing

Join leading fashion retailers like Carhartt, Victoria’s Secret, Benetton, and Wrangler on the Webgains affiliate network. Connect with influential partners who can bring you more traffic and sales.

Trusted by

Why choose a Webgains affiliate marketing program for your fashion brand?

Use our affiliate calculator to find out how much revenue you could generate with Webgains

How it works

It’s easy to get started with Webgains and grow your sales through affiliate partnerships

1

3

2

4

Fashion brands who grew with Webgains

Want results like these for your fashion brand?

FAQs

Share with your tribe