Every brand is constantly seeking to maximise growth while minimising risk. As an affiliate network, we partner with a wide range of marketing agencies who successfully achieve this through affiliate partnerships on Webgains.
Extend your clients’ growth potential – sign your agency up with Webgains today
For specialist performance or affiliate marketing agencies, managing your clients’ affiliate programs is a given. But any digital agency with ambitious clients looking for results should be doing the same. For marketing agencies that are new to affiliate marketing – or don’t have the internal resources to support a new channel – we provide full affiliate account management through our dedicated Agency Support Team.
— Any agency with ambitious clients should be offering affiliate —
That’s why affiliate marketing makes perfect sense for agencies.
We’ll assume you’re familiar with the basics of affiliate marketing, how it works, and who’s involved. If not, we’d encourage you to check out this helpful introduction to the channel first.
Now you’re ready for the good stuff. Here are six reasons agencies should be adding affiliates to their client’s marketing mix:
1. Improve ROI
Brands ultimately pay agencies for results. The affiliate channel runs on a pay-for-performance model, meaning you only pay for completed actions – typically a website sale. This produces tangible results and massively reduces risk compared to channels like PPC and SEO, where spend can easily be wasted on ineffective campaigns.
2. Reach new audiences
The affiliate space is packed with partners who can promote your client’s brand to new, relevant audiences, and even into new markets. This could be a niche blogger with a loyal following or an email partner with millions of student subscribers. In short, the affiliate world is your oyster.
— The affiliate world is your oyster —
3. Complement other channels (or even replace them!)
Affiliates amplify brands’ content marketing through authentic blogs, reviews, and social posts that boost organic visibility. They also support paid media by running their own PPC campaigns to increase coverage on competitive keywords. Influencers acting as affiliates combine brand awareness with measurable ROI, turning partnerships into performance-driven campaigns.
Plus, affiliate content often includes backlinks that strengthen SEO, and tracking provides actionable insights to optimise your wider marketing mix across email, paid ads, and social.
The breadth and flexibility of the affiliate channel is a huge asset to certain agencies – maybe as they can offer their clients exposure and expertise via channels they don’t themselves provide. Or, perhaps because they can offer their clients access to the Swiss Army Knife of marketing channels – one that does it all – on a performance basis. You can read more about this concept in our previous blog article here.
— Affiliate is the Swiss Army Knife of marketing —
4. Increase scalability
Scaling most marketing channels usually means asking clients to increase investment upfront. Even if you’re confident you can deliver results, this can be a tough sell. Clients want growth but are often risk-averse. They prefer accountable channels where they pay for results rather than potential.
— Clients prefer accountable channels —
Affiliates offer a realistic route to scaling based on hard data, doubling down on partnerships that perform. Combine this with simpler routes into new markets and audiences, and you have an ideal, future-proof scenario to meet your client’s goals.
5. Better data and insights
Affiliate tracking tells you exactly which partner drove a sale, and at which point of the customer journey, and how. When it comes to deciding where to focus to maximise performance, these insights are invaluable. One of the most effective ways to do this via Webgains is with our Customer Journey Report. Click here to find out more about this feature.
6. Boost brand recognition
The affiliate channel is also an effective PR tool. It not only boosts awareness but amplifies messaging. Partnerships with specific editorials or influencers (operating as publishers in the affiliate space) can be extremely powerful vehicles for this.
One such example of a partner offering editorial access to brands on a performance basis if Linkby. You can partner with Linkby via Webgains and pay only for clicks back to your website from respected, high traffic editorial sites. These impressive titles include the likes of VICE, Buzzfeed, Mail Online, InStyle, ELLE, Refinery29, and The Independent. Click here to learn more about Linkby and how their platform works.
Webgains and Agency Certification
The most effective way to run brand affiliate programs is via an affiliate network. Networks like Webgains connect your client’s brand with the world’s top-performing affiliate partners. These partners can drive traffic and sales through countless methods – from niche influencers trusted by highly engaged audiences to voucher code giants with millions of subscribers.
AGENCY PARTER TESTIMONIAL
“Working with Webgains has been an absolute game-changer. Their exceptional service and expertise in the affiliate marketing space have propelled our clients results to new heights. We cannot recommend Webgains highly enough to any agency.”
By combining your expertise with ours and leveraging our powerful platform, you’ll create, manage, and scale affiliate programs for your clients that make affiliate their new favourite channel (and yours too!).
— Affiliate will become your clients’ favourite channel —
Now, with our Agency Certification program, you can establish your business in the affiliate space as a trusted partner and expert. Certification unlocks multiple benefits – from improved commercial terms to exclusive affiliate and VIP event invitations.
If you want to become a Webgains Certified Agency, you can enquire here.
Join these and many other certified agencies on Webgains
Get certified with Webgains