ad pepper media posts strong growth in 2018 – Successful model expanded to France
· 56 per cent growth in past financial year
· Location in France expanded
· Vittorio Lorenzoni appointed head of Paris office
The ad pepper media segment grew 56 percent in the past financial year, once again beating the previous year’s already dynamic growth. The managing directors and their teams in Spain, Germany, Austria, and Switzerland generated gross sales of Euro 10.6 million, making a major contribution to the positive performance of the ad pepper media International N.V. Group.
Against this backdrop, the Board of Directors of ad pepper media International N.V. has decided to offer the successful product range provided by the ad pepper media segment, which specializes in lead generation and target group orientation, in France as well. This will be based on the same approach that has proven so successful in German-speaking countries and Spain. To date, the ad pepper media Group’s presence in France mainly focused on its Webgains affiliate marketing network. By taking this step, the Group will in future be offering a “hybrid” product range in France.
The Paris office will be managed by Vittorio Lorenzoni, who has been responsible for the Webgains business in Italy since March 2018 already.
“Combining the offering of the two segments this way has already proven its worth in other countries. In France, this means that we will be seen even more clearly in future as a full-service provider, one that works together with its customers to develop successful new online marketing measures”, comments Dr. Jens Körner, CEO of ad pepper media International N.V.
ad pepper media is a leading international performance marketing company that specializes in lead generation and target group orientation. The company designs and implements interactive online advertisements aimed at reaching target groups around the world.
It creates cutting-edge marketing solutions to help advertisers and agencies gain the most from their product and advertising strategies. As a full-service provider for advertisers and websites, ad pepper media offers a complete range of online marketing tools and services, covering everything from campaign management to reporting. In-house developments enable the team at ad pepper media to launch regional, national and international campaigns aimed at specific audiences, and take advantage of efficient next-generation advertising formats. Over a period of 18 years, the company has managed over 30,000 highly successful online campaigns in more than 50 countries. www.adpepper.com
The affiliate marketing network Webgains is a member of the ad pepper media group, headquartered in London. The company was founded in 2005, and has additional offices in locations including Nuremberg, Munich, Bristol, Paris, Madrid and New York. Webgains’ innovative platform is available in 14 markets worldwide, enabling advertisers to manage their partner programmes efficiently. The performance marketing network supports customers in 195 countries and advertised over 20 million products in the online sector in 2017, resulting in a gross sales value (GSV) of EUR 1 billion.
Webgains’ vision is to make affiliate marketing intuitive, predictive and proactive with the help of cognitive technologies. The aim is to let performance marketing benefit from the latest developments in AI and machine learning.
Webgains UK has been nominated for 5 Awards in the forthcoming PerformanceIn “International Performance Marketing” Awards and in May 2018 won the PerformixX award and is one of the top two leading German affiliate networks in the field of display performance.
ad pepper media International N.V.
+49 (0) 911 929057-0