When it comes to building, launching, managing, and optimising a successful affiliate program, there is much to consider. Fortunately, we have the expertise and experience to take ambitious brands through every stage and deliver the growth they’re looking for. Whether you’re exploring affiliates for the first time or running an existing program, clarity and confidence are key.
We’ve created a brand-new series of free, downloadable checklists. Designed to guide you through the major stages of your affiliate marketing journey, they are a useful and free resource for retailers at every step.

These practical resources are packed with helpful prompts and best practices to help you make informed decisions, avoid common pitfalls, and maximise performance.
Here’s a summary of what you can expect from each checklist. It’s easy to find the one that’s right for you and grab your copy using the download links below.
Checklist 1 – Should I try affiliate marketing?
We’ve narrowed this list down to just six key criteria. If you check ‘YES’ to them all, then you’re good to go – affiliate marketing is almost certainly a great growth channel for your business.
Checklist 2 – Should I join an affiliate network?
So, you know that affiliate marketing is a channel worth your investment. However, there are two routes to go down at this stage: joining an affiliate network like Webgains or managing your program in-house. If you aren’t checking the criteria in this list, then there’s a chance that in-house management could work better for you.

Checklist 3 – Is my affiliate program launch-ready?
This checklist is for brands who have already joined an affiliate network as an advertiser. You’re probably desperate to launch and see your traffic and sales start to grow. However, to make sure that happens as fast and sustainably as possible, there are a few important actions you need to take. Check everything in this list – covering strategy, setup and recruitment – and you’re more than ready to leave that launch pad!
Checklist 4 – Is my affiliate program optimised?
You’ve seen some results from affiliate but now’s the time to ramp things up. This is a checklist we use to keep our clients on the right track. If you’re checking off all or most of the below, you’re surely ready to scale again!
Each Webgains checklist is free to download and designed to be immediately actionable – whether you are new to affiliate marketing or have an existing program.
With the right tools and guidance, affiliate marketing can become one of your most efficient and high-performing channels. These checklists are a simple but powerful step in that direction.
Once you’ve been through your Checklist, it’s likely you’ll want to discuss next steps. Our team would be more than happy to do this with you. Simply complete the form here or email hello@webgains.com to get in touch.