• Luxury dinner and champagne experiences come out top in Virgin Experience Days as foodie couples book 2017 indulgences
• Women sportswear purchases triple the amount of men’s in January sales
• Men choose fashion over sports in sports brand purchases

Performance marketing specialist, Webgains, has revealed the top experience day and sports brand online purchases in the 2017 January sales. Webgains has analysed data from clients including Virgin Experience Days, Nike, Fitness Superstore, Surfdome and LD Mountain Centre, having recorded almost half a million online transactions this year so far.

All top 10 Virgin Experience Days purchased via the Webgains network included experiences for two, the majority of which include a luxury food or drink theme. The View from The Shard and a three-course meal for two was the favoured purchase in the first week of January. The below chart shows the most popular categories for experiences booked during the January sales.

Virgin Experience Days for Two bookings in the first week of January

“Couples are booking luxury experiences so they have something to look forward to and counter the traditional January blues. We’ve clearly seen that January sales are a great opportunity for brands to tap into foodie lifestyles as consumers plan new and interesting experiences for the year ahead,” said Richard Dennys, CEO of Webgains.

As expected, sports brand purchases also surged during the first week of January. While running shoes and training leggings were the most popular purchases in female sportswear, Webgains reveals that the majority of men purchased fashion items over sportswear during the online January sales.

Sport brand purchases in the first week of January

“Losing weight and living a healthier lifestyle consistently top new year’s resolutions so we expect to see a surge in sports brand purchases during the first week of January. But, our data shows that women’s sportswear purchases were almost triple (185 per cent) men’s, as men purchased 323% more fashion items from sports brands,” continued Dennys.

For more information, contact press@webgains.com.