Black Friday may still seem a long way off, but the most successful campaigns start months in advance.

On July 14th, we’re teaming up with The Affiliate and Partner Marketing Association (APMA) to present a free webinar designed to help brands maximise their Black Friday performance by planning early and executing smarter. Click here to register now.

Representing Webgains will be our Head of Client Services, Charlie Lynn, who will be joined by two industry experts:

• Joep van den Boer – Chief Commercial Officer at Shoparize
• Sophie Halley – Head of Account Management at Atolls

It may be surprising to hear that the strongest Black Friday results come from campaigns launched well before the peak shopping season. However, years of experience have shown that brands that plan ahead consistently outperform those that leave preparations until the last minute.

If you’re looking to drive growth through the affiliate channel, this practical, no-nonsense session is one you won’t want to miss.

Charlie and our expert panel will share proven strategies to help you:

• Build your Black Friday strategy well in advance
• Execute smarter, more effective affiliate campaigns
• Avoid the last-minute rush
• Maximise commercial impact during the busiest retail period of the year

You’ll leave with practical insights and actionable recommendations that you can implement immediately to give your Black Friday campaigns the best possible chance of success.