Protected: Attribution Models in GA4: Measuring Affiliate Marketing Success
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BREXIT, GDPR & AI: GETTING PAST THE HYPE – 07/02/16
With Theresa May triggering article 50 on March 29th and starting the UK’s withdrawal from the EU single market, businesses are braced for impact. However, whilst Brexit gets the headlines, is it really what UK business leaders should be focusing on right now? Shouldn’t they be more concerned with future proofing their businesses so that […]
MOBILE KILLED THE SHOPPING MALL
Okay, so whether or not mobile is killing the shopping mall is a matter for debate. But that’s not to say it’s not having a go. In a period of exponential technological development, smartphone technology has revolutionised the way consumers search for and purchase goods and services. For years the high street’s once renowned department […]
ITP2, GDPR and the future of Webgains tracking
At Webgains, we’ve two core pillars to our business: Service and Reporting. We look after your business, and we make sure we capture all the information needed for you, your partners and your customers. In 2017, with ITP1 already announced and GDPR on the horizon, we paused and began to take a long look at […]