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Get your business ready for the Generation Z revolution
96% of Generation Z own a smartphone! A staggering statistic, but an example of how technology has been ingrained into the core characteristics our future workforce. Born into a world of constant updates and instantaneous access to information, Generation Z has had to adapt to processing and filtering a lot information. This makes them great […]
Say hello to the future: performance marketing meets AI
Get ready for the power of AI and machine learning as we partner with Watson to transform the way you do business. First paid search got AdWords, then display got programmatic. But we thought it was about time performance marketing got its own revolution. As 2018 gets underway we’re partnering with IBM’s Watson to bring […]
Announcing the launch of The Webgains Academy: A Modern Learning Environment
Businesses are facing a shift in how they educate and train employees if they are to accommodate the needs of tomorrow’s rising talent, and traditional training initiatives cannot keep pace with the current rate of change. In a fast-moving world, employees must be up-to-date with the latest technology and services as clients increasingly demand solutions […]
Business of the Future – Why You Need to Embrace the Gig Economy
The old ways of working are not working. Established attitudes towards permanent, fixed employment are under fire. The arrival of the much-maligned gig economy, in fact, signals no less than a social, cultural, and business revolution. In response, businesses are transforming from ‘Theory X’ ways of working – the traditional top-down manager and worker relationship […]
FOODIE COUPLES BOOK LUXURY EXPERIENCES AND WOMEN EMBRACE NEW YEAR’S RESOLUTIONS MORE THAN MEN IN JANUARY SALES
Luxury dinner and champagne experiences come out top in Virgin Experience Days as foodie couples book 2017 indulgences Women sportswear purchases triple the amount of men’s in January sales Men choose fashion over sports in sports brand purchases Performance marketing specialist, Webgains, has revealed the top experience day and sports brand online purchases in the […]
LOVEHONEY REVITALISES AFFILIATE PROGRAMME WITH A MOVE TO WEBGAINS
Award-winning sex toy retailer moves its affiliate programme after 9 years as the company turns its attention to new customer acquisition Lovehoney, the ‘sexual happiness people’, has moved its affiliate programme over to international performance marketing company, Webgains, as part of its new focus to reach out to and convert new customers. Having achieved massive […]
LOOKING FORWARD: IMAGINING SOCIAL MEDIA IN 2025
Take your mind back ten years. You kept in touch with friends and family with lengthy phone calls, text messages and calls were the only reason you used a phone, shopping was done on the high street on a Saturday, and we scarcely knew what the hashtag key was for. Just ten years ago Facebook.com […]
Webgains Data Processing Agreement with Merchants – 24/04/18
Effective date 24/04/18 Personal Data Processing Agreement on behalf of the Merchant / Advertiser contracting from time to time with Webgains (hereinafter referred to as: ’Merchant’ or ‘Controller’) by Webgains Ltd, Third Floor 21 Farringdon Road London, EC1M 3HA (hereinafter referred to as: ‘Webgains’ or ‘Processor’) either one, or both, as the case may be, […]
Webgains Sub-Processors
For a list of the companies used in the management of Personally Identifiable Data by Webgains, on behalf of our clients, please refer to our updated Sub-Processor list here or using the button below. […]
Publisher Terms & Conditions under the GDPR – 08/04/2016
As you may know, the GDPR is the new EU legislation effective since May 25th 2018. It improves a user’s rights around personal data usage and increases transparency from the organisations handling that data. Webgains position under the GDPR is as Data Processor. This means that we only process data on behalf of the Data […]
Protected: Attribution Models in GA4: Measuring Affiliate Marketing Success
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